Market Overview
The global ayurvedic healthcare market was valued at USD 7,234 million in 2022 and is estimated to reach a value of USD 24,652 Million by 2033 with a CAGR of 16.5% during the forecast period. Due to the increased demand for various ayurvedic products to promote immunity, the market for alternative treatments, such as Ayurveda, has been growing in the context of COVID-19.
Report Scope
Report Attributes | Description |
Market Size in 2022 | USD 7,234 Million |
Market Forecast in 2031 | USD 24,652 Million |
CAGR % 2023-2031 | 16.5% |
Base Year | 2022 |
Historic Data | 2019-2021 |
Forecast Period | 2023-2033 |
Report USP | Production, Consumption, company share, company heatmap, company production capacity, growth factors and more |
Segments Covered | Type, Application and Region |
Regional Scope | North America, Europe, APAC, South America and Middle East and Africa |
Country Scope | U.S.; Canada; U.K.; Germany; France; Italy; Spain; Benelux; Nordic Countries; Russia; China; India; Japan; South Korea; Australia; Indonesia; Thailand; Mexico; Brazil; Argentina; Saudi Arabia; UAE; Egypt; South Africa; Nigeria |
Key Companies | Basic Ayurveda Limited, Sri Sri Ayurveda (Tattva), Natreon Inc. , Biobaxy Technologies, Dabur India Limited, Planet Ayurveda, Herbal Hills, Arvincare, Patanjali Ayurved, Himalaya Drug, Maharishi Ayurveda Products, AuroPharma, |
According to a research released in August 2020, demand for honey has increased by 45 percent, chyawanprash by 85 percent, and turmeric by 40 percent at ayurvedic stores since March. The Ministry of AYUSH's instructions to combat COVID-19 have sparked a lot of interest in these items. In addition, the Gujarat health department claimed in August 2020 that since March 2020, when the COVID-19 outbreak began, they have supplied the homoeopathic medicine Arsenicum Album-30 as a preventive treatment to about 3.48 crore people, or more than half of the state's population.
When compared to other synthetic items, these treatments are more cost-effective. India is becoming one of the world's leading exporters of complementary and alternative medicines. The United States and European countries such as Germany and France are major export destinations. The Indian government continues to assist the business by investing in AYUSH scientific research and developing the required infrastructure and regulatory framework to manage this system of treatment. The impact of this driver is estimated to have moderate impact in short term and high impact over medium to long term.
Ayurvedic medicine is a type of medicine that originated in India and has been used in clinical settings for decades. The segment is being pushed by the government's growing initiative to support ayurvedic medicine in India, as well as the growing popularity of these systems of treatment around the world.
The National Health Mission and National Health Policy-2017 were passed by the Indian government in 2017 to promote and enhance the ayurveda sector, including financial support, infrastructure development, and medicine delivery to dispensaries and hospitals around the country.
In November 2020, the World Health Organization (WHO) chose India to host a traditional medicine centre to advance Ayurveda research, education, and awareness. Following the declaration, the Indian government opened the Institute of Teaching and Research in Ayurveda (ITRA) in Jamnagar (Gujarat) and the National Institute of Ayurveda (NIA) in Jaipur, both of which are Ayurveda institutes.
Furthermore, the government is emphasising on R&D and promoting market expansion. IIT Delhi and the All India Institute of Ayurveda, for example, inked an MoU in January 2020 to research the medicinal effects of herbal formulations and wellbeing. For the next two years, the government has planned seven cooperation focused on various Ayurvedic formulations.
As a result of all of these developments, the market under consideration is expected to grow at a favourable rate throughout the forecast period.
The impact of this driver is estimated to have moderate impact in short term and high impact over medium to long term.
Type Insights
Healthcare Products segment is projected to create a total absolute $ opportunity of USD 8,762.11 million between 2021 to 2030. Healthcare Products segment is expected to expand at CAGR of 15.7% during the forecast period. Personal Care Products segment is projected to create a total absolute $ opportunity of USD 4,880.44 million between 2021 to 2030. Personal Care Products segment is expected to expand at CAGR of 17.1% during the forecast period.
Others segment is projected to create a total absolute $ opportunity of USD 4,756.93 million between 2021 to 2030. Others segment is expected to expand at CAGR of 17.4% during the forecast period.
Major Companies
Basic Ayurveda Limited
Sri Sri Ayurveda (Tattva)
Natreon Inc.
Biobaxy Technologies
Dabur India Limited
Planet Ayurveda
Herbal Hills
Arvincare
Patanjali Ayurved
Himalaya Drug
Maharishi Ayurveda Products
AuroPharma
Application Insights
Women segment is projected to create a total absolute $ opportunity of USD 8,453.25 million between 2021 to 2030. Women segment is expected to expand at CAGR of 15.9% during the forecast period. Men segment is projected to create a total absolute $ opportunity of USD 4,907.97 million between 2021 to 2030. Men segment is expected to expand at CAGR of 15.9% during the forecast period. Babies segment is projected to create a total absolute $ opportunity of USD 5,038.27 million between 2021 to 2030. Babies segment is expected to expand at CAGR of 18.2% during the forecast period.
Regional Insights
United States is projected to create a total absolute $ opportunity of USD 2,204.42 million between 2021 to 2030. The United States is expected to expand at CAGR of 16.5% during the forecast period. Canada is projected to create a total absolute $ opportunity of USD 1,110.39 million between 2021 to 2030. The Canada is expected to expand at CAGR of 18.1% during the forecast period.
Mexico is projected to create a total absolute $ opportunity of USD 357.15 million between 2021 to 2030. The Mexico is expected to expand at CAGR of 19.2% during the forecast period. Healthcare Products segment is projected to create a total absolute $ opportunity of USD 1,714.52 million between 2021 to 2030. Healthcare Products segment is expected to expand at CAGR of 16.3% during the forecast period.
Personal Care Products segment is projected to create a total absolute $ opportunity of USD 561.76 million between 2021 to 2030. Personal Care Products segment is expected to expand at CAGR of 18.8% during the forecast period.
Competitive Analysis
Some of the major companies operating within the market are Basic Ayurveda Limited, Sri Sri Ayurveda (Tattva), Natreon Inc. , Biobaxy Technologies, Dabur India Limited, Planet Ayurveda, Herbal Hills, Arvincare, Patanjali Ayurved, Himalaya Drug, Maharishi Ayurveda Products, AuroPharma.
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By Type
Healthcare Products
Personal Care Products
Others
By Application
Women
Men
Babies
By Region
North America
· U.S.
· Canada
· Mexico
Europe
· Germany
· France
· U.K
· Italy
· Russia
· Spain
· Rest Of Europe
Asia Pacific
· China
· Japan
· India
· Australia
· Korea
· Rest Of APAC
South America
· Brazil
· Argentina
· Colombia
· Rest of the South America
Middle East & Africa
· UAE
· KSA
· South Africa
· Egypt
· Turkey
· Israel
· Rest Of MEA
1. Global Ayurvedic Healthcare Market Introduction and Market Overview
1.1. Objective of the Market Research Study
1.2. Ayurvedic Healthcare Market Definition & Description
1.3. Research Data Parameters & Reporting Timelines
1.3.1. Historical Data Reporting Years – 2020 to 2021
1.3.2. Projected Data Reporting Years – 2022 to 2033
1.3.3. Reporting Data Parameters – Value (US$ Million)
1.4. Global Ayurvedic Healthcare Market Scope and Market Estimation
1.4.1. Global Ayurvedic Healthcare Overall Market Size (US$ Million), Market CAGR (%), Market Estimates & Forecast (2020 to 2033)
1.4.2. Global Ayurvedic Healthcare Market Revenue Share (%) and Growth Rate (Y-o-Y) from 2020 to 2033
1.5. Ayurvedic Healthcare Market Segmentation
1.5.1. Product Type of Global Ayurvedic Healthcare Market
1.5.2. Application of Global Ayurvedic Healthcare Market
1.5.3. Distribution Channel of Global Ayurvedic Healthcare Market
1.5.4. Key Regions of Global Ayurvedic Healthcare Market
2. Global Ayurvedic Healthcare Market - Executive Summary
2.1. Global Ayurvedic Healthcare Market – Summary & Snapshot
2.2. Global Ayurvedic Healthcare Market, By Product Type (US$ Million)
2.3. Global Ayurvedic Healthcare Market, By Application (US$ Million)
2.4. Global Ayurvedic Healthcare Market, By Distribution Channel (US$ Million)
2.5. Global Ayurvedic Healthcare Market, By Geography (US$ Million)
2.6. Global Ayurvedic Healthcare Market Outlook & Future Opportunities
3. Ayurvedic Healthcare Market Trends, Outlook, and Factors Analysis
3.1. Global Ayurvedic Healthcare Market Industry Development Trends under COVID-19 Outbreak
3.1.1. Global COVID-19 Status Overview
3.1.2. Influence of COVID-19 Outbreak on Global Ayurvedic Healthcare Market Industry Development
3.1.3. Pre & Post COVID-19 Trends and Scenarios
3.2. Ayurvedic Healthcare Market Dynamics (Growth Impacting Factors & Rationales)
3.2.1. Drivers
3.2.1.1. Rising awareness among the population about the side effects of allopathic medicines
3.2.1.2. Expanding medical tourism is also contributing to boost the growth of the market
3.2.2. Restraints
3.2.2.1. Factors such as lack of optimum therapeutics, lack of a killer instinct in the Ayurvedic industry, and stringent regulations are the potential restraints hampering the overall growth of the market
3.2.3. Opportunities
3.2.3.1. The continuous developments in technologies, practical developments in Ayurvedic medicines, and untapped potential in emerging markets offer favorable growth opportunities.
3.2.4. Impact Analysis of Drivers and Restraints
3.3. Ecosystem/ Value Chain Analysis
3.4. Porter’s Five Forces Analysis
3.5. SWOT Analysis
3.6. PEST Analysis
3.7. Average Selling Prices and Pricing Trends Analysis of Ayurvedic Healthcare Market
3.8. Technological Roadmap
3.9. Key Investment Pockets of Ayurvedic Healthcare Market
3.9.1. By Product Type
3.9.2. By Application
3.9.3. By Distribution Channel
3.9.4. By Regions
4. Global Ayurvedic Healthcare Market: Estimates & Historic Trend Analysis (2020 to 2021)
4.1. Global Ayurvedic Healthcare Market, 2020 – 2021 (US$ Million)
4.2. Global Ayurvedic Healthcare Market, By Product Type, 2020 to 2021 (US$ Million)
4.3. Global Ayurvedic Healthcare Market, By Application, 2020 to 2021 (US$ Million)
4.4. Global Ayurvedic Healthcare Market, By Distribution Channel, 2020 to 2021 (US$ Million)
4.5. Global Ayurvedic Healthcare Market, By Region, 2020 to 2021 (US$ Million)
5. Global Ayurvedic Healthcare Market Estimates & Forecast Trend Analysis, by Product Type
5.1. Global Ayurvedic Healthcare Market Share (%) Estimates and Forecasts, by Product Type, 2022 & 2033
5.2. Global Ayurvedic Healthcare Market Revenue (US$ Million) Estimates and Forecasts, by Product Type, 2022 to 2033
5.2.1. Ayurvedic Nutraceuticals
5.2.2. Ayurvedic Medicines
5.2.3. Dietary Supplements
5.2.4. Others
6. Global Ayurvedic Healthcare Market Estimates & Forecast Trend Analysis, by Application
6.1. Global Ayurvedic Healthcare Market Share (%) Estimates and Forecasts, by Application, 2022 & 2033
6.2. Global Ayurvedic Healthcare Market Revenue (US$ Million) Estimates and Forecasts, by Application, 2022 to 2033
6.2.1. Skin Diseases
6.2.2. Cardiovascular
6.2.3. Autoimmune Diseases
6.2.4. Cancer
6.2.5. Mental Health
6.2.6. Nervous System Disorders
6.2.7. Respiratory Disorders
6.2.8. Other Applications
7. Global Ayurvedic Healthcare Market Estimates & Forecast Trend Analysis, by Distribution Channel
7.1. Global Ayurvedic Healthcare Market Share (%) Estimates and Forecasts, by Distribution Channel, 2022 & 2033
7.2. Global Ayurvedic Healthcare Market Revenue (US$ Million) Estimates and Forecasts, by Distribution Channel, 2022 to 2033
7.2.1. Pharmacy & Drug Stores
7.2.2. Direct Selling
7.2.3. Internet Retailing
7.2.4. Departmental Stores
7.2.5. Other Distribution Channels
8. Global Ayurvedic Healthcare Market Analysis and Forecast, by Region
8.1. Global Ayurvedic Healthcare Market Share (%) Estimates and Forecasts, by Region, 2022 & 2033
8.2. Global Ayurvedic Healthcare Market Revenue (US$ Million) Estimates and Forecasts, by Region, 2022 to 2033
8.2.1. North America
8.2.2. Europe
8.2.3. Asia Pacific
8.2.4. Middle East and Africa
8.2.5. Latin America
9. North America Ayurvedic Healthcare Market: Estimates & Forecast Trend Analysis
9.1. North America Ayurvedic Healthcare Market Assessments & Key Findings
9.2. North America Ayurvedic Healthcare Market Share (%) Estimates and Forecasts, 2022 & 2033
9.3. North America Ayurvedic Healthcare Market Size Estimates and Forecast (US$ Million) (2022 to 2033)
9.3.1. By Product Type
9.3.2. By Application
9.3.3. By Distribution Channel
9.3.4. By Major Country
9.3.4.1. The U.S.
9.3.4.2. Canada
10. Europe Ayurvedic Healthcare Market: Estimates & Forecast Trend Analysis
10.1. Europe Ayurvedic Healthcare Market Assessments & Key Findings
10.2. Europe Ayurvedic Healthcare Market Share (%) Estimates and Forecasts, 2022 & 2033
10.3. Europe Ayurvedic Healthcare Market Size Estimates and Forecast (US$ Million) (2022 to 2033)
10.3.1. By Product Type
10.3.2. By Application
10.3.3. By Distribution Channel
10.3.4. By Major Country
10.3.4.1. Germany
10.3.4.2. The U.K.
10.3.4.3. France
10.3.4.4. Italy
10.3.4.5. Spain
10.3.4.6. Rest of Europe (includes all other European countries)
11. Asia Pacific Ayurvedic Healthcare Market: Estimates & Forecast Trend Analysis
11.1. Asia Pacific Ayurvedic Healthcare Market Assessments & Key Findings
11.2. Asia Pacific Ayurvedic Healthcare Market Share (%) Estimates and Forecasts, 2022 & 2033
11.3. Asia Pacific Ayurvedic Healthcare Market Size Estimates and Forecast (US$ Million) (2022 to 2033)
11.3.1. By Product Type
11.3.2. By Application
11.3.3. By Distribution Channel
11.3.4. By Major Country
11.3.4.1. China
11.3.4.2. Japan
11.3.4.3. India
11.3.4.4. ASEAN
11.3.4.5. South Korea
11.3.4.6. Rest of Asia Pacific (includes all other Asia Pacific countries)
12. Middle East & Africa Ayurvedic Healthcare Market: Estimates & Forecast Trend Analysis
12.1. Middle East & Africa Ayurvedic Healthcare Market Assessments & Key Findings
12.2. Middle East & Africa Ayurvedic Healthcare Market Share (%) Estimates and Forecasts, 2022 & 2033
12.3. Middle East & Africa Ayurvedic Healthcare Market Size Estimates and Forecast (US$ Million) (2022 to 2033)
12.3.1. By Product Type
12.3.2. By Application
12.3.3. By Distribution Channel
12.3.4. By Major Country
12.3.4.1. GCC
12.3.4.2. South Africa
12.3.4.3. Egypt
12.3.4.4. Rest of Middle East & Africa (includes all other Middle East & Africa countries)
13. Latin America Ayurvedic Healthcare Market: Estimates & Forecast Trend Analysis
13.1. Latin America Market Assessments & Key Findings
13.2. Latin America Ayurvedic Healthcare Market Share (%) Estimates and Forecasts, 2022 & 2033
13.3. Latin America Ayurvedic Healthcare Market Size Estimates and Forecast (US$ Million) (2022 to 2033)
13.3.1. By Product Type
13.3.2. By Application
13.3.3. By Distribution Channel
13.3.4. By Major Country
13.3.4.1. Brazil
13.3.4.2. Mexico
13.3.4.3. Rest of Latin America (includes all other Latin America countries)
14. Competitive Landscape
14.1. Ayurvedic Healthcare Market Revenue Share Analysis (%), by Major Players (2021)
14.2. Ayurvedic Healthcare Market Competition Matrix, by Leading Players
14.3. Ayurvedic Healthcare List of Emerging, Prominent and Leading Players
14.4. Major Mergers & Acquisitions, Partnership, Joint Venture, Expansions, Deals, Recent Developments, etc.
15. Company Profiles
15.1. Amrutanjan Healthcare Limited
15.1.1. Company Overview & Insights
15.1.2. Financial Performance
15.1.3. Product / Service Portfolio
15.1.4. Geographical Footprint & Share
15.1.5. Strategic Initiatives & Key Developments
*Similar details would be provided for all the players mentioned below
15.2. Maxcure Nutracedics Ltd
15.3. Lotus Herbals
15.4. Shree Dhootapapeshwar Ltd.
15.5. Dabur India Ltd
15.6. Zandu Pharmaceuticals Works Ltd.
15.7. Shree Baidyanath Ayurved Bhawan Pvt. Ltd
15.8. Patanjali Ayurved Limited
15.9. The Himalaya Drug Company
15.10. Charak Pharma
15.11. Others
16. Assumptions and Research Methodology
16.1. Data Mining
16.2. Secondary Research
16.3. Primary Research
16.4. Subject Matter Expert Advice
16.5. Quality Check
16.6. Final Review
16.7. Data Triangulation
16.8. Bottom-Up Approach
16.9. Top Down Approach
16.10. Research Flow
16.11. Key Insights from Industry Experts
16.12. Data Sources
16.13. Assumptions
16.14. Limitations
17. Conclusions and Recommendations
17.1. Key Research Findings and Conclusion
17.2. Key Insights & Recommendations from Analysts
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The global ayurvedic healthcare market was valued at USD 7,234 million in 2022 and is estimated to reach a value of USD 24,652 Million by 2033 with a CAGR of 16.5% during the forecast period.
Ayurvedic medicine is a type of medicine that originated in India and has been used in clinical settings for decades. The segment is being pushed by the government's growing initiative to support ayurvedic medicine in India, as well as the growing popularity of these systems of treatment around the world.
Some of the major players operating within the market are Basic Ayurveda Limited, Sri Sri Ayurveda (Tattva), Natreon Inc. , Biobaxy Technologies, Dabur India Limited, Planet Ayurveda, Herbal Hills, Arvincare, Patanjali Ayurved, Himalaya Drug, Maharishi Ayurveda Products, AuroPharma,
Ayurvedic medicine is a type of medicine that originated in India and has been used in clinical settings for decades. The segment is being pushed by the government's growing initiative to support ayurvedic medicine in India, as well as the growing popularity of these systems of treatment around the world.
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