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Web Push Notification Software Market Size, Industry Analysis Report By Component (Software, Services), By Deployment (On premise, Cloud based), By Enterprise Size (Small and Medium enterprise, Large enterprise), By Industry (Retail & E-commerce, BFSI, Media & Entertainments, Travel & Tourism, Hospitality) & Region – Forecasts By 2033

  • PUBLISHED ON
  • 1970-01-01
  • NO OF PAGES
  • 241
  • CATEGORY
  • Information Communication & Technology

 Market Overview

The Global Meal Voucher and Employee Benefit Solutions Market size was at USD 465.8 million in 2022, and it is predicted that it will reach a valuation of USD 1,461.8 Million by the end of 2033 with an annual development rate (CAGR) of 21.0% between 2023 and 2033.

 

Report Scope

Report Attributes

Description

Market Forecast in 2022

USD 465.8 million

Market Forecast in 2033

USD 1,461.8 million

CAGR % 2023-2033

21.0%

Base Year

2022

Historic Data

2020-2021

Forecast Period

2023-2033

Report USP

Product, end-user industry, company share, company heatmap, company Capacity Technology Product capacity, growth factors and more

Key Companies

Braze, Inc., Leanplum Inc., NotifyVisitors (Tagnpin Web Solutions LLP.), PushBots, Inc., PushAssist, Pushwoosh Inc., Swrve Inc., Amazon Web Services, Send Pulse, and Others.

 

Web Push Notification Software Market- Description

The web push notification technology has become popular among many mobile consumer apps because of its high usage. For instance, the social apps, such as, Facebook and Instagram alerts when the friends are nearby, or another example of the retail app that notifies about the current sale when the customers are near that store. The push notification software has also helped the businesses to send messages directly to a customer's computer or mobile device. Also, the push notifications have provided consumers with important alerts or updates and are intended to drive consumers back to a company’s apps or website over the forecast period.

The push notification software has played an important role in strong digital marketing campaigns. Also, the outbreak of COVID-19 and the lockdowns that were caused by the outbreak has even increased the market growth. This is because the governments across the world were adopting these technologies in order to have the exposure notifications that will be a part of their contact tracing system in order to help people detect the spread of COVID-19. Thus, the pandemic had a positive impact on the market.

 

Web Push Notification Software Market- Key Market Trends

• Rising adoption of push notification software

One of the major factor that has fueled the market growth over the forecast period is the rising adoption of the push notification software. This is because it has played an important role in strong digital marketing campaigns. Also, in the field of digital marketing, the push notifications are used as an advertising strategy because of which the marketers send notifications to their target audience about services and products through browser notifications on an array of devices. Additionally, with the need not to share any personal information to subscribe to push notifications, there is also no any barriers to entry. This has boosted the market growth over the forecast period.

 

• Rising mobile internet users

Another factor that has boosted the market growth is the rising mobile internet users over the forecast period. This is because a lot of advancements and emerging technologies have changed the world of mobile, along with the rising usage of mobile internet data. Also, everything from subscriptions to the time spent on mobile has been rising fast. Thus, the proliferation of mobile internet and smartphone access in emerging markets has created new and exciting opportunities for push notification software providers and boosted the market growth.

 

Web Push Notification Software Market- Segmental Analysis

Based on Component

• Software

• Services

The services segment has dominated the market growth over the forecast period. The services segment consists of Professional Services, Consulting, Training and Education, Support and Maintenance, and Managed Services.

 

Based on Deployment

• On premise

• Cloud based

The on premise segment has dominated the market growth over the forecast period. This is because of the rising adoption of the segment.

 

Based on Enterprise Size

• Small and Medium enterprise

• Large enterprise

The small and medium enterprise segment has dominated the market growth over the forecast period.

 

Based on Industry

• Retail & E-commerce

• BFSI

• Media & Entertainments

• Travel & Tourism

• Hospitality

• Others

The retail and E-Commerce segment has dominated the market growth over the forecast period. This is because of the rising adoption of web push notifications among the E-Commerce market over the forecast period, which has, in turn boosted the market growth.

 

Web Push Notification Software Market: Recent Developments

The Global Web Push Notification Software Market is segmented into five main regions namely, North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. Among these, North America has dominated the market growth over the forecast period. This is because of the rising rate of adoption of digital advertising tools and digital web-based campaign management solutions by advertising and marketing companies in order to increase their customer base in the region.

 

Web Push Notification Software Market: Key Companies

·         Braze, Inc.

·         Leanplum Inc.

·         NotifyVisitors (Tagnpin Web Solutions LLP.)

·         PushBots, Inc.

·         PushAssist

·         Pushwoosh Inc.

·         Swrve Inc.

·         Amazon Web Services

·         Send Pulse

·         Others

 

Web Push Notification Software Market: Regional Scope              

North America

·         U.S.

·         Canada

·         Mexico

Europe

·         U.K.

·         Germany

·         France

·         Italy

·         Spain

·         Rest of Europe

Asia Pacific

·         China

·         India

·         Japan

·         South Korea

·         Australia

·         Rest of Asia Pacific

South America

·         Brazil

·         Argentina

·         Rest of South America

Middle East and Africa

·         Saudi Arabia

·         UAE

·         Egypt

·         South Africa

·         Rest of Middle East and Africa

 

1. Global Web Push Notification Software Market Introduction and Market Overview

1.1. Objective of the Market Research Study

1.2. Web Push Notification Software Market Definition & Description

1.3. Research Data Parameters & Reporting Timelines

1.3.1. Historical Data Reporting Years – 2020 to 2021

1.3.2. Projected Data Reporting Years – 2022 to 2033

1.3.3. Reporting Data Parameters – Value (US$ Million)

1.4. Global Web Push Notification Software Market Scope and Market Estimation

1.4.1. Global Web Push Notification Software Overall Market Size (US$ Million), Market CAGR (%), Market Estimates & Forecast (2020 to 2033)

1.4.2. Global Web Push Notification Software Market Revenue Share (%) and Growth Rate (Y-o-Y) from 2020 to 2033

1.5. Web Push Notification Software Market Segmentation

1.5.1. Component of Global Web Push Notification Software Market

1.5.2. Deployment of Global Web Push Notification Software Market

1.5.3. Enterprise Size of Global Web Push Notification Software Market

1.5.4. Industry of Global Web Push Notification Software Market

1.5.5. Key Regions of Global Web Push Notification Software Market

 

2. Global Web Push Notification Software Market - Executive Summary

2.1. Global Web Push Notification Software Market – Summary & Snapshot

2.2. Global Web Push Notification Software Market, By Component (US$ Million)

2.3. Global Web Push Notification Software Market, By Deployment (US$ Million)

2.4. Global Web Push Notification Software Market, By Enterprise Size (US$ Million)

2.5. Global Web Push Notification Software Market, By Industry (US$ Million)

2.6. Global Web Push Notification Software Market, By Geography (US$ Million)

2.7. Global Web Push Notification Software Market Outlook & Future Opportunities

 

3. Web Push Notification Software Market Trends, Outlook, and Factors Analysis

3.1. Global Web Push Notification Software Market Industry Development Trends under COVID-19 Outbreak

3.1.1. Global COVID-19 Status Overview

3.1.2. Influence of COVID-19 Outbreak on Global Web Push Notification Software Market Industry Development

3.1.3. Pre & Post COVID-19 Trends and Scenarios

3.2. Web Push Notification Software Market Dynamics (Growth Impacting Factors & Rationales)

3.2.1. Drivers

3.2.1.1. Rising spending on web-based advertising and digital marketing tools is expected to drive the market growth

3.2.1.2. An increase in the use of web push notifications software by publishers and e-commerce businesses to increase client conversion is anticipated to trigger the market growth

3.2.2. Restraints

3.2.2.1. Lack of skilled workforce in publishing and advertising firms to handle various company activities based on digital marketing platforms is anticipated to hamper the market growth

3.2.3. Opportunities

3.2.3.1. As a result of the rising number of start-ups and businesses in Asia Pacific's growing nations, rising digitalization and penetration is predicted to offer significant opportunities.

3.2.4. Impact Analysis of Drivers and Restraints

3.3. Ecosystem/ Value Chain Analysis

3.4. Porter’s Five Forces Analysis

3.5. SWOT Analysis

3.6. PEST Analysis

3.7. Average Selling Prices and Pricing Trends Analysis of Web Push Notification Software Market

3.8. Technological Roadmap

3.9. Key Investment Pockets of Web Push Notification Software Market

3.9.1. By Component

3.9.2. By Deployment

3.9.3. By Enterprise Size

3.9.4. By Industry

3.9.5. By Regions

 

4. Global Web Push Notification Software Market: Estimates & Historic Trend Analysis (2020 to 2021)

4.1. Global Web Push Notification Software Market, 2020 – 2021 (US$ Million)

4.2. Global Web Push Notification Software Market, By Component, 2020 to 2021 (US$ Million)

4.3. Global Web Push Notification Software Market, By Deployment, 2020 to 2021 (US$ Million)

4.4. Global Web Push Notification Software Market, By Enterprise Size, 2020 to 2021 (US$ Million)

4.5. Global Web Push Notification Software Market, By Industry, 2020 to 2021 (US$ Million)

4.6. Global Web Push Notification Software Market, By Region, 2020 to 2021 (US$ Million)

 

5. Global Web Push Notification Software Market Estimates & Forecast Trend Analysis, by Component

5.1. Global Web Push Notification Software Market Share (%) Estimates and Forecasts, by Component, 2022 & 2033

5.2. Global Web Push Notification Software Market Revenue (US$ Million) Estimates and Forecasts, by Component, 2022 to 2033

5.2.1. Software

5.2.2. Services

5.2.2.1. Professional Services

5.2.2.1.1. Consulting

5.2.2.1.2. Training and Education

5.2.2.1.3. Support and Maintenance

5.2.2.2. Managed Services

 

6. Global Web Push Notification Software Market Estimates & Forecast Trend Analysis, by Deployment

6.1. Global Web Push Notification Software Market Share (%) Estimates and Forecasts, by Deployment, 2022 & 2033

6.2. Global Web Push Notification Software Market Revenue (US$ Million) Estimates and Forecasts, by Deployment, 2022 to 2033

6.2.1. On-premise

6.2.2. Cloud-Based

 

7. Global Web Push Notification Software Market Estimates & Forecast Trend Analysis, by Enterprise Size

7.1. Global Web Push Notification Software Market Share (%) Estimates and Forecasts, by Enterprise Size, 2022 & 2033

7.2. Global Web Push Notification Software Market Revenue (US$ Million) Estimates and Forecasts, by Enterprise Size, 2022 to 2033

7.2.1. Small & Medium Enterprise

7.2.2. Large Enterprises

 

8. Global Web Push Notification Software Market Estimates & Forecast Trend Analysis, by Industry

8.1. Global Web Push Notification Software Market Share (%) Estimates and Forecasts, by Industry, 2022 & 2033

8.2. Global Web Push Notification Software Market Revenue (US$ Million) Estimates and Forecasts, by Industry, 2022 to 2033

8.2.1. Retail & E-commerce

8.2.2. BFSI

8.2.3. Media & Entertainments

8.2.4. Travel & Tourism

8.2.5. Hospitality

8.2.6. Others

 

9. Global Web Push Notification Software Market Analysis and Forecast, by Region

9.1. Global Web Push Notification Software Market Share (%) Estimates and Forecasts, by Region, 2022 & 2033

9.2. Global Web Push Notification Software Market Revenue (US$ Million) Estimates and Forecasts, by Region, 2022 to 2033

9.2.1. North America

9.2.2. Europe

9.2.3. Asia Pacific

9.2.4. Middle East and Africa

9.2.5. Latin America

 

10. North America Web Push Notification Software Market: Estimates & Forecast Trend Analysis

10.1. North America Web Push Notification Software Market Assessments & Key Findings

10.2. North America Web Push Notification Software Market Share (%) Estimates and Forecasts, 2022 & 2033

10.3. North America Web Push Notification Software Market Size Estimates and Forecast (US$ Million) (2022 to 2033)

10.3.1. By Component

10.3.2. By Deployment

10.3.3. By Enterprise Size

10.3.4. By Industry

10.3.5. By Major Country

10.3.5.1. The U.S.

10.3.5.2. Canada

 

11. Europe Web Push Notification Software Market: Estimates & Forecast Trend Analysis

11.1. Europe Web Push Notification Software Market Assessments & Key Findings

11.2. Europe Web Push Notification Software Market Share (%) Estimates and Forecasts, 2022 & 2033

11.3. Europe Web Push Notification Software Market Size Estimates and Forecast (US$ Million) (2022 to 2033)

11.3.1. By Component

11.3.2. By Deployment

11.3.3. By Enterprise Size

11.3.4. By Industry

11.3.5. By Major Country

11.3.5.1. Germany

11.3.5.2. The U.K.

11.3.5.3. France

11.3.5.4. Italy

11.3.5.5. Spain

11.3.5.6. Rest of Europe (includes all other European countries)

 

12. Asia Pacific Web Push Notification Software Market: Estimates & Forecast Trend Analysis

12.1. Asia Pacific Web Push Notification Software Market Assessments & Key Findings

12.2. Asia Pacific Web Push Notification Software Market Share (%) Estimates and Forecasts, 2022 & 2033

12.3. Asia Pacific Web Push Notification Software Market Size Estimates and Forecast (US$ Million) (2022 to 2033)

12.3.1. By Component

12.3.2. By Deployment

12.3.3. By Enterprise Size

12.3.4. By Industry

12.3.5. By Major Country

12.3.5.1. China

12.3.5.2. Japan

12.3.5.3. India

12.3.5.4. ASEAN

12.3.5.5. South Korea

12.3.5.6. Rest of Asia Pacific (includes all other Asia Pacific countries)

 

13. Middle East & Africa Web Push Notification Software Market: Estimates & Forecast Trend Analysis

13.1. Middle East & Africa Web Push Notification Software Market Assessments & Key Findings

13.2. Middle East & Africa Web Push Notification Software Market Share (%) Estimates and Forecasts, 2022 & 2033

13.3. Middle East & Africa Web Push Notification Software Market Size Estimates and Forecast (US$ Million) (2022 to 2033)

13.3.1. By Component

13.3.2. By Deployment

13.3.3. By Enterprise Size

13.3.4. By Industry

13.3.5. By Major Country

13.3.5.1. GCC

13.3.5.2. South Africa

13.3.5.3. Egypt

13.3.5.4. Rest of Middle East & Africa (includes all other Middle East & Africa countries)

 

14. Latin America Web Push Notification Software Market: Estimates & Forecast Trend Analysis

14.1. Latin America Market Assessments & Key Findings

14.2. Latin America Web Push Notification Software Market Share (%) Estimates and Forecasts, 2022 & 2033

14.3. Latin America Web Push Notification Software Market Size Estimates and Forecast (US$ Million) (2022 to 2033)

14.3.1. By Component

14.3.2. By Deployment

14.3.3. By Enterprise Size

14.3.4. By Industry

14.3.5. By Major Country

14.3.5.1. Brazil

14.3.5.2. Mexico

14.3.5.3. Rest of Latin America (includes all other Latin America countries)

 

15. Competitive Landscape

15.1. Web Push Notification Software Market Revenue Share Analysis (%), by Major Players (2021)

15.2. Web Push Notification Software Market Competition Matrix, by Leading Players

15.3. Web Push Notification Software List of Emerging, Prominent and Leading Players

15.4. Major Mergers & Acquisitions, Partnership, Joint Venture, Expansions, Deals, Recent Developments, etc.

 

16. Company Profiles

16.1. OneSignal

16.1.1. Company Overview & Insights

16.1.2. Financial Performance

16.1.3. Product / Service Portfolio

16.1.4. Geographical Footprint & Share

16.1.5. Strategic Initiatives & Key Developments

 

*Similar details would be provided for all the players mentioned below

16.2. Braze, Inc.

16.3. Leanplum Inc.

16.4. NotifyVisitors (Tagnpin Web Solutions LLP.)

16.5. PushBots, Inc.

16.6. PushAssist

16.7. Pushwoosh Inc.

16.8. Swrve Inc.

16.9. Amazon Web Services

16.10. Send Pulse

16.11. Others

 

17. Assumptions and Research Methodology

17.1. Data Mining

17.2. Secondary Research

17.3. Primary Research

17.4. Subject Matter Expert Advice

17.5. Quality Check

17.6. Final Review

17.7. Data Triangulation

17.8. Bottom-Up Approach

17.9. Top Down Approach

17.10. Research Flow

17.11. Key Insights from Industry Experts

17.12. Data Sources

17.13. Assumptions

17.14. Limitations

 

18. Conclusions and Recommendations

18.1. Key Research Findings and Conclusion

18.2. Key Insights & Recommendations from Analysts

Quality Assurance Process

  1. We Market Research’s Quality Assurance program strives to deliver superior value to our clients.

We Market Research senior executive is assigned to each consulting engagement and works closely with the project team to deliver as per the clients expectations.

Market Research Process




We Market Research monitors 3 important attributes during the QA process- Cost, Schedule & Quality. We believe them as a critical benchmark in achieving a project’s success.

To mitigate risks that can impact project success, we deploy the follow project delivery best practices:
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Case Study- Automotive Sector

One of the key manufacturers of automotive had plans to invest in electric utility vehicles. The electric cars and associated markets being a of evolving nature, the automotive client approached We Market Research for a detailed insight on the market forecasts. The client specifically asked for competitive analysis, regulatory framework, regional prospects studied under the influence of drivers, challenges, opportunities, and pricing in terms of revenue and sales (million units).

Solution

The overall study was executed in three stages, intending to help the client meet its objective of precisely understanding the entire market before deciding on an investment. At first, secondary research was conducted considering political, economic, social, and technological parameters to get a gist of the various aspects of the market. This stage of the study concluded with the derivation of drivers, opportunities, and challenges. It also laid substantial emphasis on understanding and collecting data not only on a global scale but also on the regional and country levels. Data Extraction through Primary Research

The second stage involved primary research in which several market players and automotive parts suppliers were contacted to study their viewpoint concerning the development of their market and production capacity, clientele, and product line. This stage concluded in a brief understanding of the competitive ecosystem and also glanced through the strategies and pricing of the companies profiled.

Market Estimates and Forecast

In the final stage of the study, market forecasts for the electric utility were derived using multiple market engineering approaches. This data helped the client to get an overview of the market and accelerate the process of investment.

Case Study- ICT Sector

Business process outsourcing, being one of the lucrative markets from both supply- and demand- side, has appealed to various companies. One of the prominent corporations based out of Japan approached us with their requirements regarding the scope of the procurement outsourcing market for around 50 countries. Additionally, the client also sought key players operating in the market and their revenue breakdown in terms of region and application.


Business Solution

An exhaustive market study was conducted based on primary and secondary research that involved factors such as labor costs in various countries, skilled and technical labors, manufacturing scenario, and their respective contributions in the global GDP. A comparative study of the market was conducted from both supply- and demand side, with the supply-side comprising of notable companies, such as GEP, Accenture, and others, that provide these services. On the other hand, large manufacturing companies from them demand-side were considered that opt for these services.


Conclusion

The report aided the client in understanding the market trends, including country-level business scenarios, consumer behavior, and trends in 50 countries. The report also provided financial insights of crucial players and detailed market estimations and forecasts till 2033.


Frequently Asked Questions

What is the market size and growth projections?

The Global Meal Voucher and Employee Benefit Solutions Market size was at USD 465.8 million in 2022, and it is predicted that it will reach a valuation of USD 1,461.8 Million by the end of 2033 with an annual development rate (CAGR) of 21.0% between 2023 and 2033.

What are the drivers shaping various markets?

One of the major factor that has fueled the market growth over the forecast period is the rising adoption of the push notification software. This is because it has played an important role in strong digital marketing campaigns. Also, in the field of digital marketing, the push notifications are used as an advertising strategy because of which the marketers send notifications to their target audience about services and products through browser notifications on an array of devices.

Who are the key competitors of market Players?

Some of the major players operating within the market are Braze, Inc., Leanplum Inc., NotifyVisitors (Tagnpin Web Solutions LLP.), PushBots, Inc., PushAssist, Pushwoosh Inc., Swrve Inc., Amazon Web Services, Send Pulse, and Others.

What are the top performing segments, and countries / regions of each of the markets?

The Global Web Push Notification Software Market is segmented into five main regions namely, North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. Among these, North America has dominated the market growth over the forecast period.

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