Web Push Notification Software Market Size, Industry Analysis Report By Component (Software, Services), By Deployment (On premise, Cloud based), By Enterprise Size (Small and Medium enterprise, Large enterprise), By Industry (Retail & E-commerce, BFSI, Media & Entertainments, Travel & Tourism, Hospitality) & Region – Forecasts By 2033
- PUBLISHED ON
- 2024-08-11
- NO OF PAGES
- 241
- CATEGORY
- Information Communication & Technology
Market Overview
The Global Meal Voucher and Employee Benefit Solutions Market size was at USD 465.8 million in 2022, and it is predicted that it will reach a valuation of USD 1,461.8 Million by the end of 2033 with an annual development rate (CAGR) of 21.0% between 2023 and 2033.
Report Scope
Report Attributes | Description |
Market Forecast in 2022 | USD 465.8 million |
Market Forecast in 2033 | USD 1,461.8 million |
CAGR % 2023-2033 | 21.0% |
Base Year | 2022 |
Historic Data | 2020-2021 |
Forecast Period | 2023-2033 |
Report USP | Product, end-user industry, company share, company heatmap, company Capacity Technology Product capacity, growth factors and more |
Key Companies | Braze, Inc., Leanplum Inc., NotifyVisitors (Tagnpin Web Solutions LLP.), PushBots, Inc., PushAssist, Pushwoosh Inc., Swrve Inc., Amazon Web Services, Send Pulse, and Others. |
Web Push Notification Software Market- Description
The web push notification technology has become popular among many mobile consumer apps because of its high usage. For instance, the social apps, such as, Facebook and Instagram alerts when the friends are nearby, or another example of the retail app that notifies about the current sale when the customers are near that store. The push notification software has also helped the businesses to send messages directly to a customer's computer or mobile device. Also, the push notifications have provided consumers with important alerts or updates and are intended to drive consumers back to a company’s apps or website over the forecast period.
The push notification software has played an important role in strong digital marketing campaigns. Also, the outbreak of COVID-19 and the lockdowns that were caused by the outbreak has even increased the market growth. This is because the governments across the world were adopting these technologies in order to have the exposure notifications that will be a part of their contact tracing system in order to help people detect the spread of COVID-19. Thus, the pandemic had a positive impact on the market.
Web Push Notification Software Market- Key Market Trends
• Rising adoption of push notification software
One of the major factor that has fueled the market growth over the forecast period is the rising adoption of the push notification software. This is because it has played an important role in strong digital marketing campaigns. Also, in the field of digital marketing, the push notifications are used as an advertising strategy because of which the marketers send notifications to their target audience about services and products through browser notifications on an array of devices. Additionally, with the need not to share any personal information to subscribe to push notifications, there is also no any barriers to entry. This has boosted the market growth over the forecast period.
• Rising mobile internet users
Another factor that has boosted the market growth is the rising mobile internet users over the forecast period. This is because a lot of advancements and emerging technologies have changed the world of mobile, along with the rising usage of mobile internet data. Also, everything from subscriptions to the time spent on mobile has been rising fast. Thus, the proliferation of mobile internet and smartphone access in emerging markets has created new and exciting opportunities for push notification software providers and boosted the market growth.
Web Push Notification Software Market- Segmental Analysis
Based on Component
• Software
• Services
The services segment has dominated the market growth over the forecast period. The services segment consists of Professional Services, Consulting, Training and Education, Support and Maintenance, and Managed Services.
Based on Deployment
• On premise
• Cloud based
The on premise segment has dominated the market growth over the forecast period. This is because of the rising adoption of the segment.
Based on Enterprise Size
• Small and Medium enterprise
• Large enterprise
The small and medium enterprise segment has dominated the market growth over the forecast period.
Based on Industry
• Retail & E-commerce
• BFSI
• Media & Entertainments
• Travel & Tourism
• Hospitality
• Others
The retail and E-Commerce segment has dominated the market growth over the forecast period. This is because of the rising adoption of web push notifications among the E-Commerce market over the forecast period, which has, in turn boosted the market growth.
Web Push Notification Software Market: Recent Developments
The Global Web Push Notification Software Market is segmented into five main regions namely, North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. Among these, North America has dominated the market growth over the forecast period. This is because of the rising rate of adoption of digital advertising tools and digital web-based campaign management solutions by advertising and marketing companies in order to increase their customer base in the region.
Web Push Notification Software Market: Key Companies
· Braze, Inc.
· Leanplum Inc.
· NotifyVisitors (Tagnpin Web Solutions LLP.)
· PushBots, Inc.
· PushAssist
· Pushwoosh Inc.
· Swrve Inc.
· Amazon Web Services
· Send Pulse
· Others
Web Push Notification Software Market: Regional Scope
North America
· U.S.
· Canada
· Mexico
Europe
· U.K.
· Germany
· France
· Italy
· Spain
· Rest of Europe
Asia Pacific
· China
· India
· Japan
· South Korea
· Australia
· Rest of Asia Pacific
South America
· Brazil
· Argentina
· Rest of South America
Middle East and Africa
· Saudi Arabia
· UAE
· Egypt
· South Africa
· Rest of Middle East and Africa
1. Global Web Push Notification Software Market Introduction and Market Overview
1.1. Objective of the Market Research Study
1.2. Web Push Notification Software Market Definition & Description
1.3. Research Data Parameters & Reporting Timelines
1.3.1. Historical Data Reporting Years – 2020 to 2021
1.3.2. Projected Data Reporting Years – 2022 to 2033
1.3.3. Reporting Data Parameters – Value (US$ Million)
1.4. Global Web Push Notification Software Market Scope and Market Estimation
1.4.1. Global Web Push Notification Software Overall Market Size (US$ Million), Market CAGR (%), Market Estimates & Forecast (2020 to 2033)
1.4.2. Global Web Push Notification Software Market Revenue Share (%) and Growth Rate (Y-o-Y) from 2020 to 2033
1.5. Web Push Notification Software Market Segmentation
1.5.1. Component of Global Web Push Notification Software Market
1.5.2. Deployment of Global Web Push Notification Software Market
1.5.3. Enterprise Size of Global Web Push Notification Software Market
1.5.4. Industry of Global Web Push Notification Software Market
1.5.5. Key Regions of Global Web Push Notification Software Market
2. Global Web Push Notification Software Market - Executive Summary
2.1. Global Web Push Notification Software Market – Summary & Snapshot
2.2. Global Web Push Notification Software Market, By Component (US$ Million)
2.3. Global Web Push Notification Software Market, By Deployment (US$ Million)
2.4. Global Web Push Notification Software Market, By Enterprise Size (US$ Million)
2.5. Global Web Push Notification Software Market, By Industry (US$ Million)
2.6. Global Web Push Notification Software Market, By Geography (US$ Million)
2.7. Global Web Push Notification Software Market Outlook & Future Opportunities
3. Web Push Notification Software Market Trends, Outlook, and Factors Analysis
3.1. Global Web Push Notification Software Market Industry Development Trends under COVID-19 Outbreak
3.1.1. Global COVID-19 Status Overview
3.1.2. Influence of COVID-19 Outbreak on Global Web Push Notification Software Market Industry Development
3.1.3. Pre & Post COVID-19 Trends and Scenarios
3.2. Web Push Notification Software Market Dynamics (Growth Impacting Factors & Rationales)
3.2.1. Drivers
3.2.1.1. Rising spending on web-based advertising and digital marketing tools is expected to drive the market growth
3.2.1.2. An increase in the use of web push notifications software by publishers and e-commerce businesses to increase client conversion is anticipated to trigger the market growth
3.2.2. Restraints
3.2.2.1. Lack of skilled workforce in publishing and advertising firms to handle various company activities based on digital marketing platforms is anticipated to hamper the market growth
3.2.3. Opportunities
3.2.3.1. As a result of the rising number of start-ups and businesses in Asia Pacific's growing nations, rising digitalization and penetration is predicted to offer significant opportunities.
3.2.4. Impact Analysis of Drivers and Restraints
3.3. Ecosystem/ Value Chain Analysis
3.4. Porter’s Five Forces Analysis
3.5. SWOT Analysis
3.6. PEST Analysis
3.7. Average Selling Prices and Pricing Trends Analysis of Web Push Notification Software Market
3.8. Technological Roadmap
3.9. Key Investment Pockets of Web Push Notification Software Market
3.9.1. By Component
3.9.2. By Deployment
3.9.3. By Enterprise Size
3.9.4. By Industry
3.9.5. By Regions
4. Global Web Push Notification Software Market: Estimates & Historic Trend Analysis (2020 to 2021)
4.1. Global Web Push Notification Software Market, 2020 – 2021 (US$ Million)
4.2. Global Web Push Notification Software Market, By Component, 2020 to 2021 (US$ Million)
4.3. Global Web Push Notification Software Market, By Deployment, 2020 to 2021 (US$ Million)
4.4. Global Web Push Notification Software Market, By Enterprise Size, 2020 to 2021 (US$ Million)
4.5. Global Web Push Notification Software Market, By Industry, 2020 to 2021 (US$ Million)
4.6. Global Web Push Notification Software Market, By Region, 2020 to 2021 (US$ Million)
5. Global Web Push Notification Software Market Estimates & Forecast Trend Analysis, by Component
5.1. Global Web Push Notification Software Market Share (%) Estimates and Forecasts, by Component, 2022 & 2033
5.2. Global Web Push Notification Software Market Revenue (US$ Million) Estimates and Forecasts, by Component, 2022 to 2033
5.2.1. Software
5.2.2. Services
5.2.2.1. Professional Services
5.2.2.1.1. Consulting
5.2.2.1.2. Training and Education
5.2.2.1.3. Support and Maintenance
5.2.2.2. Managed Services
6. Global Web Push Notification Software Market Estimates & Forecast Trend Analysis, by Deployment
6.1. Global Web Push Notification Software Market Share (%) Estimates and Forecasts, by Deployment, 2022 & 2033
6.2. Global Web Push Notification Software Market Revenue (US$ Million) Estimates and Forecasts, by Deployment, 2022 to 2033
6.2.1. On-premise
6.2.2. Cloud-Based
7. Global Web Push Notification Software Market Estimates & Forecast Trend Analysis, by Enterprise Size
7.1. Global Web Push Notification Software Market Share (%) Estimates and Forecasts, by Enterprise Size, 2022 & 2033
7.2. Global Web Push Notification Software Market Revenue (US$ Million) Estimates and Forecasts, by Enterprise Size, 2022 to 2033
7.2.1. Small & Medium Enterprise
7.2.2. Large Enterprises
8. Global Web Push Notification Software Market Estimates & Forecast Trend Analysis, by Industry
8.1. Global Web Push Notification Software Market Share (%) Estimates and Forecasts, by Industry, 2022 & 2033
8.2. Global Web Push Notification Software Market Revenue (US$ Million) Estimates and Forecasts, by Industry, 2022 to 2033
8.2.1. Retail & E-commerce
8.2.2. BFSI
8.2.3. Media & Entertainments
8.2.4. Travel & Tourism
8.2.5. Hospitality
8.2.6. Others
9. Global Web Push Notification Software Market Analysis and Forecast, by Region
9.1. Global Web Push Notification Software Market Share (%) Estimates and Forecasts, by Region, 2022 & 2033
9.2. Global Web Push Notification Software Market Revenue (US$ Million) Estimates and Forecasts, by Region, 2022 to 2033
9.2.1. North America
9.2.2. Europe
9.2.3. Asia Pacific
9.2.4. Middle East and Africa
9.2.5. Latin America
10. North America Web Push Notification Software Market: Estimates & Forecast Trend Analysis
10.1. North America Web Push Notification Software Market Assessments & Key Findings
10.2. North America Web Push Notification Software Market Share (%) Estimates and Forecasts, 2022 & 2033
10.3. North America Web Push Notification Software Market Size Estimates and Forecast (US$ Million) (2022 to 2033)
10.3.1. By Component
10.3.2. By Deployment
10.3.3. By Enterprise Size
10.3.4. By Industry
10.3.5. By Major Country
10.3.5.1. The U.S.
10.3.5.2. Canada
11. Europe Web Push Notification Software Market: Estimates & Forecast Trend Analysis
11.1. Europe Web Push Notification Software Market Assessments & Key Findings
11.2. Europe Web Push Notification Software Market Share (%) Estimates and Forecasts, 2022 & 2033
11.3. Europe Web Push Notification Software Market Size Estimates and Forecast (US$ Million) (2022 to 2033)
11.3.1. By Component
11.3.2. By Deployment
11.3.3. By Enterprise Size
11.3.4. By Industry
11.3.5. By Major Country
11.3.5.1. Germany
11.3.5.2. The U.K.
11.3.5.3. France
11.3.5.4. Italy
11.3.5.5. Spain
11.3.5.6. Rest of Europe (includes all other European countries)
12. Asia Pacific Web Push Notification Software Market: Estimates & Forecast Trend Analysis
12.1. Asia Pacific Web Push Notification Software Market Assessments & Key Findings
12.2. Asia Pacific Web Push Notification Software Market Share (%) Estimates and Forecasts, 2022 & 2033
12.3. Asia Pacific Web Push Notification Software Market Size Estimates and Forecast (US$ Million) (2022 to 2033)
12.3.1. By Component
12.3.2. By Deployment
12.3.3. By Enterprise Size
12.3.4. By Industry
12.3.5. By Major Country
12.3.5.1. China
12.3.5.2. Japan
12.3.5.3. India
12.3.5.4. ASEAN
12.3.5.5. South Korea
12.3.5.6. Rest of Asia Pacific (includes all other Asia Pacific countries)
13. Middle East & Africa Web Push Notification Software Market: Estimates & Forecast Trend Analysis
13.1. Middle East & Africa Web Push Notification Software Market Assessments & Key Findings
13.2. Middle East & Africa Web Push Notification Software Market Share (%) Estimates and Forecasts, 2022 & 2033
13.3. Middle East & Africa Web Push Notification Software Market Size Estimates and Forecast (US$ Million) (2022 to 2033)
13.3.1. By Component
13.3.2. By Deployment
13.3.3. By Enterprise Size
13.3.4. By Industry
13.3.5. By Major Country
13.3.5.1. GCC
13.3.5.2. South Africa
13.3.5.3. Egypt
13.3.5.4. Rest of Middle East & Africa (includes all other Middle East & Africa countries)
14. Latin America Web Push Notification Software Market: Estimates & Forecast Trend Analysis
14.1. Latin America Market Assessments & Key Findings
14.2. Latin America Web Push Notification Software Market Share (%) Estimates and Forecasts, 2022 & 2033
14.3. Latin America Web Push Notification Software Market Size Estimates and Forecast (US$ Million) (2022 to 2033)
14.3.1. By Component
14.3.2. By Deployment
14.3.3. By Enterprise Size
14.3.4. By Industry
14.3.5. By Major Country
14.3.5.1. Brazil
14.3.5.2. Mexico
14.3.5.3. Rest of Latin America (includes all other Latin America countries)
15. Competitive Landscape
15.1. Web Push Notification Software Market Revenue Share Analysis (%), by Major Players (2021)
15.2. Web Push Notification Software Market Competition Matrix, by Leading Players
15.3. Web Push Notification Software List of Emerging, Prominent and Leading Players
15.4. Major Mergers & Acquisitions, Partnership, Joint Venture, Expansions, Deals, Recent Developments, etc.
16. Company Profiles
16.1. OneSignal
16.1.1. Company Overview & Insights
16.1.2. Financial Performance
16.1.3. Product / Service Portfolio
16.1.4. Geographical Footprint & Share
16.1.5. Strategic Initiatives & Key Developments
*Similar details would be provided for all the players mentioned below
16.2. Braze, Inc.
16.3. Leanplum Inc.
16.4. NotifyVisitors (Tagnpin Web Solutions LLP.)
16.5. PushBots, Inc.
16.6. PushAssist
16.7. Pushwoosh Inc.
16.8. Swrve Inc.
16.9. Amazon Web Services
16.10. Send Pulse
16.11. Others
17. Assumptions and Research Methodology
17.1. Data Mining
17.2. Secondary Research
17.3. Primary Research
17.4. Subject Matter Expert Advice
17.5. Quality Check
17.6. Final Review
17.7. Data Triangulation
17.8. Bottom-Up Approach
17.9. Top Down Approach
17.10. Research Flow
17.11. Key Insights from Industry Experts
17.12. Data Sources
17.13. Assumptions
17.14. Limitations
18. Conclusions and Recommendations
18.1. Key Research Findings and Conclusion
18.2. Key Insights & Recommendations from Analysts
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Frequently Asked Questions
What is the market size and growth projections?
The Global Meal Voucher and Employee Benefit Solutions Market size was at USD 465.8 million in 2022, and it is predicted that it will reach a valuation of USD 1,461.8 Million by the end of 2033 with an annual development rate (CAGR) of 21.0% between 2023 and 2033.
What are the drivers shaping various markets?
One of the major factor that has fueled the market growth over the forecast period is the rising adoption of the push notification software. This is because it has played an important role in strong digital marketing campaigns. Also, in the field of digital marketing, the push notifications are used as an advertising strategy because of which the marketers send notifications to their target audience about services and products through browser notifications on an array of devices.
Who are the key competitors of market Players?
Some of the major players operating within the market are Braze, Inc., Leanplum Inc., NotifyVisitors (Tagnpin Web Solutions LLP.), PushBots, Inc., PushAssist, Pushwoosh Inc., Swrve Inc., Amazon Web Services, Send Pulse, and Others.
What are the top performing segments, and countries / regions of each of the markets?
The Global Web Push Notification Software Market is segmented into five main regions namely, North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. Among these, North America has dominated the market growth over the forecast period.
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