Market Overview

The global Liquid Eyeliner Pen market was valued at USD 1.67 billion in 2022 and expected to grow at a CAGR of 6.3% during the forecast period. Liquid eyeliner pen is a type of cosmetic product used to create a precise and defined line on the upper or lower eyelid. It typically comes in a pen-like form, with a fine tip applicator that dispenses liquid eyeliner.

Liquid eyeliner pens are available in various colors and finishes, such as matte, metallic, and glossy. They are designed to provide a long-lasting, smudge-proof finish that can withstand daily wear and tear.

Liquid eyeliner pens are popular among those who prefer a more dramatic and defined eye makeup look, as they offer a more precise and controlled application than traditional eyeliner pencils or brushes. They are also popular among those with sensitive eyes, as they are less likely to irritate the eyes than other types of eyeliner.

Some liquid eyeliner pens are also formulated with additional ingredients, such as nourishing oils and vitamins, to provide extra benefits to the lashes and eyelids. They may also be waterproof or sweat-resistant, making them ideal for use in hot or humid environments.

Overall, liquid eyeliner pens are a popular choice for those who want to achieve a precise and defined eyeliner look that lasts throughout the day. They are available from a variety of brands and can be purchased at most beauty retailers.

The global liquid eyeliner pen market is expected to experience significant growth in the coming years due to the increasing demand for cosmetic products, particularly among younger consumers. Liquid eyeliner pens are a popular choice for those who prefer a more precise and defined eyeliner look, and they offer a long-lasting, smudge-proof finish that can withstand daily wear and tear.

The market is primarily driven by the growing demand for organic and natural cosmetics, as well as the increasing popularity of online beauty retailers. Additionally, the availability of innovative and advanced liquid eyeliner pen products, such as waterproof and smudge-proof formulations, is expected to further boost market growth.

The Asia-Pacific region is expected to hold the largest share of the liquid eyeliner pen market due to the large population, increasing disposable income, and growing demand for cosmetics in countries such as China, India, and Japan. North America and Europe are also significant markets, driven by high consumer awareness of cosmetics and the presence of established beauty brands.

Key players in the global liquid eyeliner pen market include L'Oreal, Estee Lauder, Shiseido, AmorePacific, Maybelline, Chanel, Dior, Lancome, and Revlon. These companies are focusing on product innovation, strategic partnerships, and mergers and acquisitions to maintain their market position and drive growth.

In summary, the global liquid eyeliner pen market is expected to grow significantly in the coming years due to increasing demand for cosmetics, the popularity of online beauty retailers, and the availability of innovative and advanced products. The Asia-Pacific region is expected to hold the largest market share, and key players are focusing on product innovation and strategic partnerships to maintain their market position.

Report Scope

Impact of COVID

The COVID-19 pandemic has had a significant impact on the global cosmetics industry, including the liquid eyeliner pen market. With lockdowns and social distancing measures in place, many consumers reduced their use of cosmetics, resulting in a decline in demand for makeup products, including liquid eyeliner pens. Additionally, the closure of brick-and-mortar stores and reduced foot traffic in malls and shopping centers has also affected the sales of cosmetics, as many consumers shifted towards online shopping.

However, with the easing of lockdowns and the resumption of economic activities, the cosmetics industry, including the liquid eyeliner pen market, is expected to rebound in the post-pandemic period. The growing popularity of virtual meetings and events has also created new opportunities for cosmetics companies, as consumers seek products that can enhance their appearance on camera. The increasing trend towards natural and organic cosmetics, as well as the demand for innovative and high-quality products, is expected to drive market growth in the coming years.

Overall, the COVID-19 pandemic has had a negative impact on the global liquid eyeliner pen market in the short term, but the industry is expected to recover in the post-pandemic period, driven by the growing demand for cosmetics and the increasing trend towards virtual meetings and events.

Product Insights

The waterproof liquid eyeliner pen segment is expected to hold the larger market share, as these products provide a long-lasting and smudge-proof finish that can withstand water and sweat. The demand for waterproof liquid eyeliner pens is particularly high in regions with hot and humid climates or during the summer months. Additionally, the availability of waterproof formulations in a variety of colors and finishes is expected to further drive market growth.

On the other hand, non-waterproof liquid eyeliner pens are also popular among consumers who prefer a more natural and subtle eyeliner look. These products are easier to remove than waterproof formulations and may be preferred by those with sensitive skin or eyes.

The market share of waterproof and non-waterproof liquid eyeliner pens may vary by region, depending on factors such as climate, consumer preferences, and availability of products. In general, the Asia-Pacific region is expected to hold the largest market share due to the large population and growing demand for cosmetics, particularly in countries such as China, India, and Japan. North America and Europe are also significant markets, driven by high consumer awareness of cosmetics and the presence of established beauty brands.

Overall, the demand for both waterproof and non-waterproof liquid eyeliner pens is expected to continue to grow in the coming years, driven by the increasing popularity of cosmetics and the availability of innovative and advanced products.

Application Insights

The online store segment is expected to hold the largest market share, driven by the increasing popularity of e-commerce platforms and the convenience of online shopping. Consumers can easily browse and compare products from multiple brands and retailers, and have them delivered directly to their doorstep. Additionally, the availability of a wide range of products and competitive pricing is expected to further drive the growth of the online store segment.

The supermarket segment is also a significant market, particularly in regions such as North America and Europe, where consumers often purchase cosmetics along with their regular groceries. Supermarkets offer the advantage of physical product testing and the ability to browse a range of products in person.

Direct stores, such as brand-owned retail outlets and beauty specialty stores, are also important sales channels for liquid eyeliner pens, as they offer consumers the opportunity to try products and receive expert advice from sales associates.

The market share of each application segment may vary by region, depending on factors such as consumer behavior, retail infrastructure, and availability of products. In general, the Asia-Pacific region is expected to hold the largest market share, driven by the growing popularity of e-commerce platforms and the increasing number of supermarkets and retail outlets.

Regional Insights

In terms of market share, Asia-Pacific is expected to hold the largest share of the market, driven by the large population, increasing consumer disposable income, and growing demand for cosmetics. Countries such as China, Japan, and South Korea are major markets for liquid eyeliner pens in the region due to the popularity of eye makeup and the availability of a wide range of products.

North America and Europe are also significant markets, driven by the high consumer awareness of cosmetics and the presence of established beauty brands. In these regions, liquid eyeliner pens are popular due to their versatility and ability to create a range of different looks.

Latin America and Middle East & Africa are smaller markets for liquid eyeliner pens but are expected to grow in the coming years due to increasing consumer interest in cosmetics and the expanding availability of products.

Overall, the liquid eyeliner pen market is expected to continue to grow globally, driven by factors such as the increasing demand for cosmetics, the availability of innovative and advanced products, and the growing popularity of e-commerce platforms.

Competitive Analysis

Some of the major companies operating within the market are Amorepacific Group, Carslan, Maybelline, SHISEIDO, Perfect Diary, Shu Uemura, NARS Cosmetics, and MAC Cosmetics. These players are focusing on product innovation, expansion, and partnerships to strengthen their market position and meet the growing demand for Liquid Eyeliner Pen globally.

Why to buy this Report?

The report provides quantitative and qualitative aspect for the market in terms of value and volume, along with supporting market trends, challenges, restraints.

The report provides an in depth analysis from both production and consumption point of view at the regional and country level. Key Factors considered within the report scope are Production capacity by countries/regions, average price, consumption ratio, revenue earned and gross margin.

The report provides competitive analysis of around 30-50 companies operated in the market, these companies are bifurcated into niche players, the leaders and major contenders. The companies are analyzed in terms of following factors such as:

§  Business Model

§  Production Capacity, Revenue, Sales, Gross Margin

§  Key Business Strategy

§  SWOT Analysis

In terms of competitive landscape, the report provides distinctive factors that would help the end user in taking a key decision within the business:

§  Company Share Analysis from 2018-2022

§  Company Analysis by Revenue and Sales

§  Company Production Capacity, Gross Margin

§  Company Share Analysis by Application/End Use

§  Company Share Analysis by Product/Specification

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