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Herbal Tea Market Size - By Raw Material(Green Tea, Black Tea, Yellow Tea), by Flavor Type(Chamomile, Peppermint, Lemongrass, Ginger, Hibiscus, Fruits), by Function(Cognitive Health, Gut and Digestive Health, Multifunctional), by Product Type(Instant premixes, Liquid, Powdered RTD and syrups), by Packaging(Loose Tea, Paper Pouches, Tea Bags, Plastic Containers, Aluminum Tins), by Distribution Channel(Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail) & Region - Forecasts 2023 - 2033

  • PUBLISHED ON
  • 2024-09-27
  • NO OF PAGES
  • 261
  • CATEGORY
  • Food & Beverages

 

Global Herbal Tea Market Analysis by raw material, Flavor Type, Function, Product Type, Packaging, Distribution Channel, Region and segments forecast till 2033

 

Market Overview

The global herbal tea market was worth USD 3289.67 million in 2022 and is anticipated to accumulate a valuation of USD 4877.90 million by 2033, registering a CAGR of 4.89% over 2023-2033.

 

Report Scope

Report Attributes

Description

Market Forecast in 2022

USD 3289.67  billion

Market Forecast in 2033

USD 4877.90 billion

CAGR % 2023-2033

4.89%

Base Year

2022

Historic Data

2020-2021

Forecast Period

2023-2033

Report USP

Product, end-user industry, company share, company heatmap, company Capacity Technology Product capacity, growth factors and more

Key Companies

Mountain Rose Herbs, Tega Organic Teas, Terra teas, Arbor teas, Tetley, Indigo herbs, The Indian Chai, Twinings, Organic India, Tata Consumer Distribution Channel, Hain Celestial, Associated British Foods plc, BARRY'S TEA, Harney & Sons Fine Teas, Nestlé S.A., Mother Parkers Tea & Coffee Inc., Martin Bauer Group, Unilever PLC, Bigelow Teaamong, and Tielka.

 

Global Herbal Tea Market- Description

Herbal is referred to as a type of beverage prepared by infusing various herbs, spices, and plant materials like barks in warm water. Mostly, herbal tea does not contain leaves of actual tea plants and is predominantly consumed due to its wide array of health benefits. Herbal tea is also known to reduce stress level, in individuals. The most common type of herbal tea includes peppermint tea, chamomile tea, red rooibos tea, hibiscus tea, and ginger tea, among others.

The increasing health consciousness of the masses, escalating demand for functional beverages, and growing pervasiveness of gastrointestinal disorders are primarily augmenting the industry outlook. Furthermore, surging trends of herbal products among the millennial population and rising prevalence of stress related disorders due to the hectic work schedule of individuals are adding momentum to the market growth. Moreover, population expansion, rise in geriatric population, increase in per capita income, and rapid urbanization are creating lucrative opportunities for the marketplace to prosper. On the contrary, high product costs and presence of counterfeit products are hindering the remuneration scope of this industry vertical.

 

Global herbal tea market- Key trends

·         Increasing health cognizance among the masses to boost market expansion

There has been a rise in the health consciousness of the masses due to various factors. A steep rise in the prevalence of chronic ailments and growing prevalence of stress-induced disorders has shifted the inclination of individuals towards the consumption of healthy beverage products. This in turn has escalated the demand for herbal tea worldwide.

 

·         Growing per capita income level of individuals is expected to drive industry growth

With widespread economic developments, there has been a massive increase in the disposable income level of individuals across major regions. Herbal tea falls in the category of luxury functional beverage and hence, is costly in nature. Therefore, individuals with a high purchasing power can afford the product more easily, which in turn is stimulating the overall industry outlook.

 

Global herbal tea market- Segmental Analysis

By raw material

• Green tea

• Black tea

• Yellow

The green tea segment is predicted to amass notable gains by 2030 owing to its high nutritional profile.

 

By Flavor Type

• Chamomile

• Peppermint

• Lemongrass

• Ginger

• Hibiscus

• Fruits

 

By Function

• Cognitive Health

• Gut and Digestive Health

• Multifunctional

• Others

The gut and digestive health segment is expected to garner significant returns due to the growing pervasiveness of gastrointestinal disorders.

 

By Product Type

• Instant Premixes

• Liquid

• Powdered RTD and syrups

The instant premixes segment is anticipated to capture a high revenue share over 2022-2030 ascribing to the growing demand for ready to eat consumables among the millennials.

 

By Packaging

• Loose Tea

• Paper Pouches

• Tea Bags

• Plastic Containers

• Aluminum Tins

The aluminum tins segment is slated to grow substantially over the stipulated timeline attributable to the efficacy of these tins in maintaining the quality of herbal tea content.

 

By Distribution Channel

• Supermarkets/Hypermarkets

• Specialty Stores

• Convenience Stores

• Online Retails

• Others

The online retail segment is anticipated to amplify with a considerable CAGR owing to the widespread increase in e-commerce sales.

 

Global herbal tea market- Geographical landscape

Considering the geographical frame of reference, the market sphere is classified into North America, Middle East & Africa, Europe, Asia Pacific, and Latin America. Among these, Asia Pacific is projected to capture a high revenue share over 2022-2030. This is attributable to the increasing health cognizance of the masses, presence of noteworthy vendors, and rise in per capita income of individuals.

 

Global Herbal Tea Market- Recent Developments

·         In 2020, Harney & Sons Fine Teas announced the launch of its new organic line of herbal teas, which are designed to meet the growing demand for organic and natural products.

·         In 2021, Tata Global Beverages Ltd. announced a new partnership with Starbucks to launch a new line of Teavana Wellness teas, which are designed to promote health and well-being.

·         In 2022, The Unilever Group announced the acquisition of Pukka Herbs Ltd., a leading herbal tea company, to expand its portfolio of natural and organic products.

 

Global Herbal Tea Market: Key Companies

·         Mountain Rose Herbs

·         Tega Organic Teas

·         Terra teas, Arbor teas

·         Tetley

·         Indigo herbs

·         The Indian Chai

·         Twinings

·         Organic India

·         Tata Consumer Distribution Channel

·         Hain Celestial

·         Associated British Foods plc

·         BARRY'S TEA

·         Harney & Sons Fine Teas

·         Nestlé S.A.

·         Mother Parkers Tea & Coffee Inc.

·         Martin Bauer Group

·         Unilever PLC

·         Bigelow Teaamong

·         Tielka

·         Others

 

Global Herbal Tea Market: Regional Scope         

North America

·         U.S.

·         Canada

·         Mexico

Europe

·         U.K.

·         Germany

·         France

·         Italy

·         Spain

·         Rest of Europe

Asia Pacific

·         China

·         India

·         Japan

·         South Korea

·         Australia

·         Rest of Asia Pacific

South America

·         Brazil

·         Argentina

·         Rest of South America

Middle East and Africa

·         Saudi Arabia

·         UAE

·         Egypt

·         South Africa

·         Rest of Middle East and Africa

 

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1. Global Herbal Tea Market Introduction and Market Overview

1.1. Objective of the Market Research Study

1.2. Herbal Tea Market Definition & Description

1.3. Research Data Parameters & Reporting Timelines

1.3.1. Historical Data Reporting Years – 2020 to 2021

1.3.2. Projected Data Reporting Years – 2022 to 2033

1.3.3. Reporting Data Parameters – Value (US$ Million)

1.4. Global Herbal Tea Market Scope and Market Estimation

1.4.1. Global Herbal Tea Overall Market Size (US$ Million), Market CAGR (%), Market Estimates & Forecast (2020 to 2033)

1.4.2. Global Herbal Tea Market Revenue Share (%) and Growth Rate (Y-o-Y) from 2020 to 2033

1.5. Herbal Tea Market Segmentation

1.5.1. Raw Material of Global Herbal Tea Market

1.5.2. Flavor Type of Global Herbal Tea Market

1.5.3. Function of Global Herbal Tea Market

1.5.4. Product Type of Global Herbal Tea Market

1.5.5. Packaging of Herbal Tea Market

1.5.6. Distribution Channel of Global Herbal Tea Market

1.5.7. Key Regions of Herbal Tea Market

 

2. Global Herbal Tea Market - Executive Summary

2.1. Global Herbal Tea Market – Summary & Snapshot

2.2. Global Herbal Tea Market, By Raw Material (US$ Million)

2.3. Global Herbal Tea Market, By Flavor Type (US$ Million)

2.4. Global Herbal Tea Market, By Function (US$ Million)

2.5. Global Herbal Tea Market, By Product Type (US$ Million)

2.6. Global Herbal Tea Market, By Packaging (US$ Million)

2.7. Global Herbal Tea Market, By Distribution Channel (US$ Million)

2.8. Global Herbal Tea Market, By Geography (US$ Million)

2.9. Global Herbal Tea Market Outlook & Future Opportunities

 

3. Herbal Tea Market Trends, Outlook, and Factors Analysis

3.1. Global Herbal Tea Market Industry Development Trends under COVID-19 Outbreak

3.1.1. Global COVID-19 Status Overview

3.1.2. Influence of COVID-19 Outbreak on Global Herbal Tea Market Industry Development

3.1.3. Pre & Post COVID-19 Trends and Scenarios

3.2. Herbal Tea Market Dynamics (Growth Impacting Factors & Rationales)

3.2.1. Drivers

3.2.1.1. Mental and physical health benefits

3.2.1.2. Drivers 2

3.2.1.3. Drivers 3

3.2.2. Restraints

3.2.2.1. High Costs

3.2.3. Opportunities

3.2.3.1. Rising Demand for Organic Distribution Channel

3.2.3.2. Opportunities 2

3.2.3.3. Opportunities 3

3.2.4. Impact Analysis of Drivers and Restraints

3.3. Ecosystem/ Value Chain Analysis

3.4. Porter’s Five Forces Analysis

3.5. SWOT Analysis

3.6. PEST Analysis

3.7. Average Selling Prices and Pricing Trends Analysis of Herbal Tea Market

3.8. Technological Roadmap

3.9. Key Investment Pockets of Herbal Tea Market

3.9.1. By Raw Material

3.9.2. By Flavor Type

3.9.3. By Function

3.9.4. By Product Type

3.9.5. By Packaging

3.9.6. By Distribution Channel

3.9.7. By Regions

 

4. Global Herbal Tea Market: Estimates & Historic Trend Analysis (2020 to 2021)

4.1. Global Herbal Tea Market, 2020 – 2021 (US$ Million)

4.2. Global Herbal Tea Market, By Raw Material, 2020 To 2021 (US$ Million)

4.3. Global Herbal Tea Market, By Flavor Type, 2020 To 2021 (US$ Million)

4.4. Global Herbal Tea Market, By Function, 2020 To 2021 (US$ Million)

4.5. Global Herbal Tea Market, By Product Type, 2020 To 2021 (US$ Million)

4.6. Global Herbal Tea Market, By Packaging 2020 To 2021 (US$ Million)

4.7. Global Herbal Tea Market, By Distribution Channel 2020 To 2021 (US$ Million)

4.8. Global Herbal Tea Market, By Region, 2020 To 2021 (US$ Million)

 

5. Global Herbal Tea Market Estimates & Forecast Trend Analysis, by Raw Material

5.1. Global Herbal Tea Market Share (%) Estimates and Forecasts, by Raw Material, 2022 & 2033

5.2. Global Herbal Tea Market Revenue (US$ Million) Estimates and Forecasts, by Raw Material, 2022 to 2033

5.2.1. Green Tea

5.2.2. Black Tea

5.2.3. Yellow Tea

 

6. Global Herbal Tea Market Estimates & Forecast Trend Analysis, by Flavor Type

6.1. Global Herbal Tea Market Share (%) Estimates and Forecasts, By Flavor Type, 2022 & 2033

6.2. Global Herbal Tea Market Revenue (US$ Million) Estimates and Forecasts, by Flavor Type, 2022 to 2033

6.2.1. Chamomile

6.2.2. Peppermint

6.2.3. Lemongrass

6.2.4. Ginger

6.2.5. Hibiscus

6.2.6. Fruits

 

7. Global Herbal Tea Market Estimates & Forecast Trend Analysis, by Function

7.1. Global Herbal Tea Market Share (%) Estimates and Forecasts, By Function, 2022 & 2033

7.2. Global Herbal Tea Market Revenue (US$ Million) Estimates and Forecasts, by Function, 2022 to 2033

7.2.1. Cognitive Health

7.2.2. Gut and Digestive Health

7.2.3. Multifunctional

7.2.4. Others

 

8. Global Herbal Tea Market Estimates & Forecast Trend Analysis, by Product Type

8.1. Global Herbal Tea Market Share (%) Estimates and Forecasts, By Product Type, 2022 & 2033

8.2. Global Herbal Tea Market Revenue (US$ Million) Estimates and Forecasts, by Product Type, 2022 to 2033

8.2.1. Instant premixes

8.2.2. Liquid

8.2.3. Powdered RTD and syrups

 

9. Global Herbal Tea Market Estimates & Forecast Trend Analysis, by Packaging

9.1. Global Herbal Tea Market Share (%) Estimates and Forecasts, By Packaging, 2022 & 2033

9.2. Global Herbal Tea Market Revenue (US$ Million) Estimates and Forecasts, by Packaging, 2022 to 2033

9.2.1. Loose Tea

9.2.2. Paper Pouches

9.2.3. Tea Bags

9.2.4. Plastic Containers

9.2.5. Aluminum Tins

 

10. Global Herbal Tea Market Estimates & Forecast Trend Analysis, by Distribution Channel

10.1. Global Herbal Tea Market Share (%) Estimates and Forecasts, By Distribution Channel, 2022 & 2033

10.2. Global Herbal Tea Market Revenue (US$ Million) Estimates and Forecasts, by Distribution Channel, 2022 to 2033

10.2.1. Supermarkets/Hypermarkets

10.2.2. Specialty Stores

10.2.3. Convenience Stores

10.2.4. Online Retail

10.2.5. Others

 

11. Global Herbal Tea Market Analysis and Forecast, by Region

11.1. Global Herbal Tea Market Share (%) Estimates and Forecasts, By Region, 2022 & 2033

11.2. Global Herbal Tea Market Revenue (US$ Million) Estimates and Forecasts, By Region, 2022 To 2033

11.2.1. North America

11.2.2. Europe

11.2.3. Asia Pacific

11.2.4. Middle East and Africa

11.2.5. Latin America

 

12. North America Herbal Tea Market: Estimates & Forecast Trend Analysis

12.1. North America Herbal Tea Market Assessments & Key Findings

12.2. North America Herbal Tea Market Share (%) Estimates and Forecasts, 2022 & 2033

12.3. North America Herbal Tea Market Size Estimates and Forecast (US$ Million) (2022 To 2033)

12.3.1. By Raw Material

12.3.2. By Flavor Type

12.3.3. By Function

12.3.4. By Product Type

12.3.5. By Packaging

12.3.6. By Distribution Channel

12.3.7. By Major Country

12.3.7.1. The U.S.

12.3.7.2. Canada

 

13. Europe Herbal Tea Market: Estimates & Forecast Trend Analysis

13.1. Europe Herbal Tea Market Assessments & Key Findings

13.2. Europe Herbal Tea Market Share (%) Estimates and Forecasts, 2022 & 2033

13.3. Europe Herbal Tea Market Size Estimates and Forecast (US$ Million) (2022 to 2033)

13.3.1. By Raw Material

13.3.2. By Flavor Type

13.3.3. By Function

13.3.4. By Product Type

13.3.5. By Packaging

13.3.6. By Distribution Channel

13.3.7. By Major Country

13.3.7.1. Germany

13.3.7.2. The U.K.

13.3.7.3. France

13.3.7.4. Italy

13.3.7.5. Spain

13.3.7.6. Rest of Europe (includes all other European countries)

 

14. Asia Pacific Herbal Tea Market: Estimates & Forecast Trend Analysis

14.1. Asia Pacific Herbal Tea Market Assessments & Key Findings

14.2. Asia Pacific Herbal Tea Market Share (%) Estimates and Forecasts, 2022 & 2033

14.3. Asia Pacific Herbal Tea Market Size Estimates and Forecast (US$ Million) (2022 To 2033)

14.3.1. By Raw Material

14.3.2. By Flavor Type

14.3.3. By Function

14.3.4. By Product Type

14.3.5. By Packaging

14.3.6. By Distribution Channel

14.3.7. By Major Country

14.3.7.1. China

14.3.7.2. Japan

14.3.7.3. India

14.3.7.4. ASEAN

14.3.7.5. South Korea

14.3.7.6. Rest of Asia Pacific (includes all other Asia Pacific countries)

 

15. Middle East & Africa Herbal Tea Market: Estimates & Forecast Trend Analysis

15.1. Middle East & Africa Herbal Tea Market Assessments & Key Findings

15.2. Middle East & Africa Herbal Tea Market Share (%) Estimates and Forecasts, 2022 & 2033

15.3. Middle East & Africa Herbal Tea Market Size Estimates and Forecast (US$ Million) (2022 To 2033)

15.3.1. By Raw Material

15.3.2. By Flavor Type

15.3.3. By Function

15.3.4. By Product Type

15.3.5. By Packaging

15.3.6. By Distribution Channel

15.3.7. By Major Country

15.3.7.1. GCC

15.3.7.2. South Africa

15.3.7.3. Egypt

15.3.7.4. Rest of Middle East & Africa (includes all other Middle East & Africa countries)

 

16. Latin America Herbal Tea Market: Estimates & Forecast Trend Analysis

16.1. Latin America Market Assessments & Key Findings

16.2. Latin America Herbal Tea Market Share (%) Estimates and Forecasts, 2022 & 2033

16.3. Latin America Herbal Tea Market Size Estimates and Forecast (US$ Million) (2022 to 2033)

16.3.1. By Raw Material

16.3.2. By Flavor Type

16.3.3. By Function

16.3.4. By Product Type

16.3.5. By Packaging

16.3.6. By Distribution Channel

16.3.7. By Major Country

16.3.7.1. Brazil

16.3.7.2. Mexico

16.3.7.3. Rest of Latin America (includes all other Latin America countries)

 

17. Competitive Landscape

17.1. Herbal Tea Market Revenue Share Analysis (%), By Major Players (2021)

17.2. Herbal Tea Market Competition Matrix, By Leading Players

17.3. Herbal Tea List of Emerging, Prominent & Leading Players

17.4. Major Mergers & Acquisitions, Partnership, Joint Venture, Expansions, Deals, Recent Developments, Etc.

 

18. Company Profiles

18.1. Tielka

18.1.1. Company Overview & Insights

18.1.2. Financial Performance

18.1.3. Product / Service Portfolio

18.1.4. Geographical Footprint & Share

18.1.5. Strategic Initiatives & Key Developments

*Similar details would be provided for all the players mentioned below

18.2. Mountain Rose Herbs

18.3. Tega Organic Teas

18.4. Terra teas

18.5. Arbor teas

18.6. Tetley

18.7. Indigo herbs

18.8. The Indian Chai

18.9. Twinings

18.10. Organic India

18.11. Tata Consumer Distribution Channel

18.12. Hain Celestial

18.13. Associated British Foods plc

18.14. BARRY'S TEA

18.15. Harney & Sons Fine Teas

18.16. Nestlé S.A.

18.17. Mother Parkers Tea & Coffee Inc

18.18. Martin Bauer Group

18.19. Unilever PLC

18.20. Bigelow Teaamong

18.21. Others

 

19. Assumptions and Research Methodology

19.1. Data Mining

19.2. Secondary Research

19.3. Primary Research

19.4. Subject Matter Expert Advice

19.5. Quality Check

19.6. Final Review

19.7. Data Triangulation

19.8. Bottom-Up Approach

19.9. Top Down Approach

19.10. Research Flow

19.11. Key Insights from Industry Experts

19.12. Data Sources

19.13. Assumptions

19.14. Limitations

 

20. Conclusions and Recommendations

20.1. Key Research Findings and Conclusion

20.2. Key Insights & Recommendations from Analysts

Quality Assurance Process

  1. We Market Research’s Quality Assurance program strives to deliver superior value to our clients.

We Market Research senior executive is assigned to each consulting engagement and works closely with the project team to deliver as per the clients expectations.

Market Research Process




We Market Research monitors 3 important attributes during the QA process- Cost, Schedule & Quality. We believe them as a critical benchmark in achieving a project’s success.

To mitigate risks that can impact project success, we deploy the follow project delivery best practices:
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  • Conduct frequent client communications
  • Form project steering committee
  • Assign a senior SR executive as QA Executive
  • Conduct internal editorial & quality reviews of project deliverables
  • Certify project staff in SR methodologies & standards
  • Monitor client satisfaction
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Case Study- Automotive Sector

One of the key manufacturers of automotive had plans to invest in electric utility vehicles. The electric cars and associated markets being a of evolving nature, the automotive client approached We Market Research for a detailed insight on the market forecasts. The client specifically asked for competitive analysis, regulatory framework, regional prospects studied under the influence of drivers, challenges, opportunities, and pricing in terms of revenue and sales (million units).

Solution

The overall study was executed in three stages, intending to help the client meet its objective of precisely understanding the entire market before deciding on an investment. At first, secondary research was conducted considering political, economic, social, and technological parameters to get a gist of the various aspects of the market. This stage of the study concluded with the derivation of drivers, opportunities, and challenges. It also laid substantial emphasis on understanding and collecting data not only on a global scale but also on the regional and country levels. Data Extraction through Primary Research

The second stage involved primary research in which several market players and automotive parts suppliers were contacted to study their viewpoint concerning the development of their market and production capacity, clientele, and product line. This stage concluded in a brief understanding of the competitive ecosystem and also glanced through the strategies and pricing of the companies profiled.

Market Estimates and Forecast

In the final stage of the study, market forecasts for the electric utility were derived using multiple market engineering approaches. This data helped the client to get an overview of the market and accelerate the process of investment.

Case Study- ICT Sector

Business process outsourcing, being one of the lucrative markets from both supply- and demand- side, has appealed to various companies. One of the prominent corporations based out of Japan approached us with their requirements regarding the scope of the procurement outsourcing market for around 50 countries. Additionally, the client also sought key players operating in the market and their revenue breakdown in terms of region and application.


Business Solution

An exhaustive market study was conducted based on primary and secondary research that involved factors such as labor costs in various countries, skilled and technical labors, manufacturing scenario, and their respective contributions in the global GDP. A comparative study of the market was conducted from both supply- and demand side, with the supply-side comprising of notable companies, such as GEP, Accenture, and others, that provide these services. On the other hand, large manufacturing companies from them demand-side were considered that opt for these services.


Conclusion

The report aided the client in understanding the market trends, including country-level business scenarios, consumer behavior, and trends in 50 countries. The report also provided financial insights of crucial players and detailed market estimations and forecasts till 2033.

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