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Connected Living Room Market Size-Analysis by Product (Smart TVs, Gaming Consoles, PC/Laptop, Smart Speakers, Smartphones, Others) and Application: Global Opportunity, Statistics Reports, Supply & Demand Analysis, Growth Forecasts, 2024-2035

  • PUBLISHED ON
  • 2024-04-19
  • NO OF PAGES
  • 231
  • CATEGORY
  • Electronics & Communication

Connected Living Room Market Outlook

Connected Living Room market size was valued at USD 53.7 billion in 2023 and is estimated to reach a value of USD 128.8 billion by 2035 with a CAGR of 7.5% during the forecast period 2024-2035.


The connected living room market analysis presents significant opportunities driven by the growing demand for smart home technologies. Integration of IoT devices, voice assistants, streaming services, and smart entertainment systems offers seamless connectivity and enhanced user experiences.

Key trends include personalized content delivery, home automation, and increased adoption of smart TVs and speakers. Opportunities lie in developing innovative products, expanding ecosystem compatibility, and catering to evolving consumer preferences for convenience, entertainment, and connectivity. With advancements in technology and increasing consumer adoption, the connected living room market is poised for substantial growth and innovation in the foreseeable future.

Connected living room market forecast include the proliferation of IoT devices, advancements in wireless technology, rising consumer demand for convenience and entertainment, adoption of smart home ecosystems, regulatory support for IoT standards, and increasing investment in home automation infrastructure.

Additionally, evolving lifestyles, demographic shifts, urbanization trends, and the emergence of new technologies such as 5G networks and AI-driven smart devices contribute to market growth. Market forecasts also consider competitive dynamics, industry partnerships, and innovation cycles driving product development and market expansion in the connected living room segment.

Key Insights

Based on product, connected living room market share is dominated by smart tv with a key stake of 37.41% in 2023. Key trends in smart TVs within the connected living room include the integration of advanced features such as voice control, AI-driven recommendations, and smart home integration. Increased screen sizes, higher resolutions, and HDR technology enhance viewing experiences. Smart TVs offer access to a wide range of streaming services, gaming platforms, and content apps. Growing adoption of 4K and OLED displays, along with bezel-less designs, reflects consumer preferences for immersive entertainment. Furthermore, smart TVs are becoming central hubs for home automation, enabling control of connected devices and seamless integration with smart assistants, contributing to the evolution of the connected living room experience.

On the basis of application, connected living room industry share is dominated by video streaming with a major share of 70% in 2023. Key trends in the video streaming market within the connected living room include the proliferation of subscription-based services offering a diverse range of content, including original programming and live events. Consumers prioritize convenience and flexibility, leading to the rise of on-demand and ad-supported streaming platforms. Additionally, there's a shift towards higher-quality video formats such as 4K and HDR, coupled with improved compression technologies for seamless streaming experiences. Integration with smart TVs and streaming devices enables multi-device viewing and personalized recommendations. Furthermore, partnerships between content creators and streaming platforms drive content diversity and exclusivity, shaping the future of entertainment consumption.

Connected Living Room Market Data and Dashboard


Our marketing platform comes with an all-inclusive dashboard, giving clients valuable insights into market trends spanning several years. You can take a look at a sample image of our dashboard below, and we'll provide specific PDF logins to give you access to this insightful tool. 

Market Dynamics

Growth of streaming services and content consumption

The growth of streaming services and content consumption serves as a pivotal driver in the connected living room market. With the increasing availability of high-speed internet and advancements in digital media technology, consumers are increasingly turning to streaming platforms for their entertainment needs. The convenience and flexibility offered by streaming services, which allow users to access a vast array of content on-demand and across multiple devices, have fueled their widespread adoption.


Moreover, the proliferation of original content produced by streaming platforms, including movies, TV shows, documentaries, and live events, has significantly expanded the appeal of these services. The trend towards cord-cutting, where consumers opt for streaming services over traditional cable or satellite TV subscriptions, further drives the growth of the streaming market.

In the connected living room ecosystem, smart TVs, streaming devices, and gaming consoles serve as gateways to access streaming services, facilitating seamless content consumption. Integration with voice assistants and AI-driven recommendations enhances user experiences, making it easier for consumers to discover and enjoy their favorite content.

Additionally, the COVID-19 pandemic accelerated the shift towards digital entertainment, as lockdowns and social distancing measures prompted more people to stay indoors and seek entertainment options from the comfort of their homes. As a result, the growth of streaming services and content consumption continues to be a key driver shaping the connected living room market landscape.

Consumer desire for personalized experiences

The consumer desire for personalized experiences is a significant driver in the connected living room market. As individuals seek more tailored and customized entertainment options, they prioritize products and services that cater to their specific preferences and interests. This demand for personalization extends across various aspects of the connected living room experience, including content recommendations, user interfaces, and interactive features.

Streaming platforms and smart TV manufacturers are leveraging data analytics and machine learning algorithms to deliver personalized content recommendations based on users' viewing habits, preferences, and demographic information. By offering curated content suggestions, these platforms enhance user engagement and satisfaction, leading to increased loyalty and retention.

Moreover, advancements in voice recognition technology and AI-driven assistants enable consumers to interact with their connected devices in a more intuitive and personalized manner. Users can customize their smart home environments, control devices with voice commands, and receive tailored responses and suggestions, thereby enhancing the overall connected living room experience to align with individual preferences and lifestyles. 

Market Analysis by Product

Based on product, Connected Living Room industry is segmented into Smart TVs, Gaming Consoles, PC/Laptop, Smart Speakers, Smartphones, Others.

Smart TV segment gained a value of USD 20.09 billion in 2023 and is estimated to reach a value of USD 38.80 billion by 2035 with a CAGR of 8.5% during the forecast period.

 

A key driver in the connected living room market is the widespread adoption of smart TVs. These advanced television sets offer a range of features that enhance the viewing experience and integrate seamlessly with other connected devices in the home. Smart TVs serve as central hubs for entertainment, providing access to streaming services, gaming platforms, and internet browsing.

One of the primary drivers behind the popularity of smart TVs is their ability to offer a wide variety of content options, including on-demand streaming services, live TV channels, and apps. This versatility caters to the diverse preferences of consumers and aligns with the trend towards cord-cutting, where viewers opt for streaming services over traditional cable or satellite TV subscriptions.

Additionally, smart TVs are equipped with advanced technologies such as voice control, artificial intelligence, and integrated smart home compatibility. These features enhance usability and convenience, allowing users to control their entire connected living room ecosystem from a single device.

Moreover, the increasing affordability and availability of smart TVs, coupled with ongoing advancements in display technology, contribute to their widespread adoption and continued growth as a key driver in the connected living room market.

Segments

Values

By Application

·         Video Streaming

·         Audio Streaming

·         Gaming

 

Market Analysis by Region

Connected Living Room Market analysis includes the statistics of major geographies such as North America, Europe, Asia Pacific, South America and MEA.

In terms of connected living room market statistics, APAC acquired a market value of USD 22.5 billion in 2023 and is estimated to reach a value of USD 45.26 billion by 2035 with a CAGR of 9.0% during the forecast period.


In the Asia-Pacific (APAC) region, several key trends are shaping the connected living room landscape. Firstly, there's a rapid adoption of smart TVs and streaming devices, driven by increasing disposable incomes, urbanization, and a growing appetite for digital entertainment. As consumers seek more immersive and convenient viewing experiences, demand for smart TVs with advanced features like 4K resolution, HDR support, and built-in streaming apps is on the rise.

Secondly, the proliferation of affordable internet connectivity, particularly in emerging markets, is fueling the growth of streaming services and content consumption. With the availability of high-speed broadband and mobile data, consumers are accessing a wide range of digital content, including movies, TV shows, and live sports, from the comfort of their living rooms.

Thirdly, there's a growing emphasis on localization and regional content, with streaming platforms increasingly offering original programming and localized content libraries tailored to the preferences of APAC audiences. This trend is driving competition among streaming services and contributing to the diversification of content offerings in the connected living room market.

Lastly, the integration of voice assistants and smart home technology is gaining traction in APAC, enabling users to control their connected devices, access content, and perform tasks using voice commands, thereby enhancing convenience and user experiences in the connected living room ecosystem.

In Latin America, several key trends are shaping the connected living room market. Firstly, there's a growing demand for affordable smart TVs and streaming devices, driven by rising disposable incomes and increased access to high-speed internet. As consumers seek more convenient and immersive entertainment experiences, they are turning to smart TVs equipped with built-in streaming apps and advanced features like 4K resolution.

Secondly, there's an increasing adoption of streaming services, with platforms offering a diverse range of content, including local and international movies, TV shows, and live sports. This trend is fueled by the availability of affordable data plans and the proliferation of mobile devices, enabling consumers to access content from anywhere in their homes.


Additionally, there's a focus on localization and regional content, with streaming platforms investing in original programming and curated content libraries tailored to the preferences of Latin American audiences. This emphasis on local content contributes to the overall growth and diversification of the connected living room market in the region.

Competitive Landscape

Key companies operating within the Connected Living Room market are: Benq Corporation, Echostar Corporation, Philips NV, LG electronics, Motorala Mobility holding Inc, Nintendo Co. Ltd, Pace PLC, Panasonic Corporation, Samsung Electronics, Sony Corporation, Technicolor SA

Recent Developments

·         In August 2021, Signify launched the Philips LED A-class bulb, which consumes 60% less energy than a standard Philips LED bulb, promoting energy efficiency and sustainability.

1.      Global Connected Living Room Market Introduction and Market Overview

1.1.    Objectives of the Study

1.2.    Global Connected Living Room Market Scope and Market Estimation

1.2.1. Global Connected Living Room Overall Market Size, Revenue (US$ Mn) & Sale (Units) and Sale (Units), Market CAGR (%), Market forecast (2024 - 2035)

1.2.2. Global Connected Living Room Market Revenue Share (%) and Growth Rate (Y-o-Y) from 2019 - 2035

1.3.    Market Segmentation

1.3.1. Product of Global Connected Living Room Market

1.3.2. Application of Global Connected Living Room Market

1.3.3. Region of Global Connected Living Room Market

2.      Executive Summary

2.1.    Market Dynamics

2.1.1. Drivers

2.1.2. Limitations

2.1.3. Opportunities

2.1.4. Impact Analysis of Drivers and Restraints

2.2.    Pricing Trends Analysis & Average Selling Prices (ASPs)

2.3.    Key Mergers & Acquisitions, Expansions, JVs, Funding / VCs, etc.

2.4.    Porter’s Five Forces Analysis

2.4.1. Bargaining Power of Suppliers

2.4.2. Bargaining Power of Buyers

2.4.3. Threat of Substitutes

2.4.4. Threat of New Entrants

2.4.5. Competitive Rivalry

2.5.    Value Chain / Ecosystem Analysis

2.6.    Patent Analysis

2.7.    Case Study Analysis

2.8.    Economic Downturn Analysis

2.9.    Production Analysis and Capacity

2.10.  Market Investment Opportunity Analysis (Top Investment Pockets), By Segments & By Region

3.      Global Connected Living Room Market Estimates & Historical Trend Analysis (2019 - 2022)

4.      Global Connected Living Room Market Estimates & Forecast Trend Analysis, by Product

4.1.    Global Connected Living Room Market Revenue (US$ Mn) & Sale (Units) Estimates and Forecasts, by Product, 2019 to 2035

4.1.1. Smart TVs

4.1.2. Gaming Consoles

4.1.3. PC/Laptop

4.1.4. Smart Speakers

4.1.5. Smartphones

4.1.6. Others

5.      Global Connected Living Room Market Estimates & Forecast Trend Analysis, by Application

5.1.    Global Connected Living Room Market Revenue (US$ Mn) & Sale (Units) Estimates and Forecasts, by Application, 2019 to 2035

5.1.1. Video Streaming

5.1.2. Audio Streaming

5.1.3. Gaming

6.      Global Connected Living Room Market Estimates & Forecast Trend Analysis, by Region

6.1.    Global Connected Living Room Market Revenue (US$ Mn) & Sale (Units) Estimates and Forecasts, by Region, 2019 to 2035

6.1.1. North America

6.1.2. Europe

6.1.3. Asia Pacific

6.1.4. Middle East & Africa

6.1.5. South America

7.      North America Connected Living Room Market: Estimates & Forecast Trend Analysis

7.1.    North America Connected Living Room Market Assessments & Key Findings

7.1.1. North America Connected Living Room Market Introduction

7.1.2. North America Connected Living Room Market Size Estimates and Forecast (US$ Million) (2019 - 2035)

7.1.2.1.   By Product

7.1.2.2.   By Application

7.1.2.3.   By Country

7.1.2.3.1.     The U.S.

7.1.2.3.1.1.    By Product

7.1.2.3.1.2.    By Application

7.1.2.3.2.     Canada

7.1.2.3.2.1.       By Product

7.1.2.3.2.2.       By Application

7.1.2.3.3.     Mexico

7.1.2.3.3.1.       By Product

7.1.2.3.3.2.       By Application

8.      Europe Connected Living Room Market: Estimates & Forecast Trend Analysis

8.1.    Europe Connected Living Room Market Assessments & Key Findings

8.1.1. Europe Connected Living Room Market Introduction

8.1.2. Europe Connected Living Room Market Size Estimates and Forecast (US$ Million) (2019 - 2035)

8.1.2.1.   By Product

8.1.2.2.   By Application

8.1.2.3.        By Country

8.1.2.3.1.     Germany

8.1.2.3.1.1.    By Product

8.1.2.3.1.2.    By Application

8.1.2.3.2.     U.K.

8.1.2.3.2.1.    By Product

8.1.2.3.2.2.    By Application

8.1.2.3.3.     France

8.1.2.3.3.1.       By Product

8.1.2.3.3.2.       By Application

8.1.2.3.4.     Italy

8.1.2.3.4.1.       By Product

8.1.2.3.4.2.       By Application

8.1.2.3.5.     Spain

8.1.2.3.5.1.       By Product

8.1.2.3.5.2.       By Application

8.1.2.3.6.     Russia

8.1.2.3.6.1.       By Product

8.1.2.3.6.2.       By Application

8.1.2.3.7.     Rest of Europe

8.1.2.3.7.1.       By Product

8.1.2.3.7.2.       By Application

9.      Asia Pacific Connected Living Room Market: Estimates & Forecast Trend Analysis

9.1.    Asia Pacific Market Assessments & Key Findings

9.1.1. Asia Pacific Connected Living Room Market Introduction

9.1.2. Asia Pacific Connected Living Room Market Size Estimates and Forecast (US$ Million) (2019 - 2035)

9.1.2.1.   By Product

9.1.2.2.   By Application

9.1.2.3.        By Country

9.1.2.3.1.     China

9.1.2.3.1.1.       By Product

9.1.2.3.1.2.       By Application

9.1.2.3.2.     Japan

9.1.2.3.2.1.       By Product

9.1.2.3.2.2.       By Application

9.1.2.3.3.     India

9.1.2.3.3.1.       By Product

9.1.2.3.3.2.       By Application

9.1.2.3.4.     Australia

9.1.2.3.4.1.       By Product

9.1.2.3.4.2.       By Application

9.1.2.3.5.     South Korea

9.1.2.3.5.1.       By Product

9.1.2.3.5.2.       By Application

9.1.2.3.6.     ASEAN

9.1.2.3.6.1.       By Product

9.1.2.3.6.2.       By Application

9.1.2.3.7.     Rest of Asia Pacific

9.1.2.3.7.1.       By Product

9.1.2.3.7.2.       By Application

10.  Middle East & Africa Connected Living Room Market: Estimates & Forecast Trend Analysis

10.1.  Middle East & Africa Market Assessments & Key Findings

10.1.1.   Middle East & Africa Connected Living Room Market Introduction

10.1.2.   Middle East & Africa Connected Living Room Market Size Estimates and Forecast (US$ Million) (2019 - 2035)

10.1.2.1.    By Product

10.1.2.2.    By Application

10.1.2.3.    By Country

10.1.2.3.1. U.A.E.

10.1.2.3.1.1.   By Product

10.1.2.3.1.2.   By Application

10.1.2.3.2. Saudi Arabia

10.1.2.3.2.1.   By Product

10.1.2.3.2.2.   By Application

10.1.2.3.3. Egypt

10.1.2.3.3.1.   By Product

10.1.2.3.3.2.   By Application

10.1.2.3.4. South Africa

10.1.2.3.4.1.   By Product

10.1.2.3.4.2.   By Application

10.1.2.3.5. Rest of Middle East & Africa

10.1.2.3.5.1.   By Product

10.1.2.3.5.2.   By Application

11.  South America Connected Living Room Market: Estimates & Forecast Trend Analysis

11.1.  South America Market Assessments & Key Findings

11.1.1.   South America Connected Living Room Market Introduction

11.1.2.   South America Connected Living Room Market Size Estimates and Forecast (US$ Million) (2019 - 2035)

11.1.2.1.    By Product

11.1.2.2.    By Application

11.1.2.3.    By Country

11.1.2.3.1. Brazil

11.1.2.3.1.1.   By Product

11.1.2.3.1.2.   By Application

11.1.2.3.2. Argentina

11.1.2.3.2.1.   By Product

11.1.2.3.2.2.   By Application

11.1.2.3.3. Colombia

11.1.2.3.3.1.   By Product

11.1.2.3.3.2.   By Application

11.1.2.3.4. Rest of South America

11.1.2.3.4.1.   By Product

11.1.2.3.4.2.   By Application

12.  Competition Landscape

12.1.  Global Connected Living Room Market Competition Matrix & Benchmarking, by Leading Players / Innovators / Emerging Players / New Entrants

12.2.  Global Connected Living Room Market Competition White Space Analysis, By Application

12.3.  Global Connected Living Room Market Competition Heat Map Analysis, By End User

12.4.  Global Connected Living Room Market Concentration & Company Market Shares (%) Analysis, 2022

13.  Company Profiles

13.1.   Benq Corporation

13.1.1.   Company Overview & Key Stats

13.1.2.   Financial Performance & KPIs

13.1.3.   Product Portfolio

13.1.4.   Business Strategy & Recent Developments

13.1.5.   Technology and Pricing

13.1.6.   Key Suppliers

* Similar details would be provided for all the players mentioned below 

13.2.      Echostar Corporation

13.3.      Philips NV

13.4.      LG electronics

13.5.      Motorala Mobility holding Inc

13.6.      Nintendo Co. Ltd

13.7.      Pace PLC

13.8.      Panasonic Corporation

13.9.      Samsung Electronics

13.10.  Sony Corporation

13.11.  Technicolor SA

14.  Research Methodology

14.1.  External Transportations / Databases

14.2.  Internal Proprietary Database

14.3.  Primary Research

14.4.  Secondary Research

14.5.  Assumptions

14.6.  Limitations

14.7.  Report FAQs

15.  Research Findings & Conclusion

 

List of Tables

Table 1 Connected Living Room market, 2025 - 2035 (USD Million & Units)

Table 2 Connected Living Room market by region, 2025 - 2035 (USD Million & Units)

Table 3 Global Connected Living Room market by Product, 2025 - 2035 (USD Million & Units)

Table 4 Global Connected Living Room market by Application, 2025 - 2035 (USD Million & Units)

Table 5 Smart TVs market revenue, by region, 2025 - 2035 (USD Million & Units)

Table 6 Gaming Consoles market by region, 2025 - 2035 (USD Million & Units)

Table 7 PC/Laptop market by region, 2025 - 2035 (USD Million & Units)

Table 8 Smart Speakers market by region, 2025 - 2035 (USD Million & Units)

Table 9 Smartphones by region, 2025 - 2035 (USD Million & Units)

Table 10              Others by region, 2025 - 2035 (USD Million & Units)

Table 11              Video Streaming by region, 2025 - 2035 (USD Million & Units)

Table 12              Audio Streaming by region, 2025 - 2035 (USD Million & Units)

Table 13              Gaming by region, 2025 - 2035 (USD Million & Units)

Table 14              North America Connected Living Room market by Product, 2025 - 2035 (USD Million & Units)

Table 15              North America Connected Living Room market by Application, 2025 - 2035 (USD Million & Units)

Table 16              U.S. Connected Living Room market by Product, 2025 - 2035 (USD Million & Units)

Table 17              U.S. Connected Living Room market by Application, 2025 - 2035 (USD Million & Units)

Table 18              Canada Connected Living Room market by Product, 2025 - 2035 (USD Million & Units)

Table 19              Canada Connected Living Room market by Application, 2025 - 2035 (USD Million & Units)

Table 20              Mexico Connected Living Room market by Product, 2025 - 2035 (USD Million & Units)

Table 21              Mexico Connected Living Room market by Application, 2025 - 2035 (USD Million & Units)

Table 22              Europe Connected Living Room market by Product, 2025 - 2035 (USD Million & Units)

Table 23              Europe Connected Living Room market by Application, 2025 - 2035 (USD Million & Units)

Table 24              U.K. Connected Living Room market by Product, 2025 - 2035 (USD Million & Units)

Table 25              U.K. Connected Living Room market by Application, 2025 - 2035 (USD Million & Units)

Table 26              Germany Connected Living Room market by Product, 2025 - 2035 (USD Million & Units)

Table 27              Germany Connected Living Room market by Application, 2025 - 2035 (USD Million & Units)

Table 28              France Connected Living Room market by Product, 2025 - 2035 (USD Million & Units)

Table 29              Table66 France Connected Living Room market by Application, 2025 - 2035 (USD Million & Units)

Table 30              Asia-Pacific Connected Living Room market by Product, 2025 - 2035 (USD Million & Units)

Table 31              Asia-Pacific Connected Living Room market by Application, 2025 - 2035 (USD Million & Units)

Table 32              China Connected Living Room market by Product, 2025 - 2035 (USD Million & Units)

Table 33              China Connected Living Room market by Application, 2025 - 2035 (USD Million & Units)

Table 34              Japan Connected Living Room market by Product, 2025 - 2035 (USD Million & Units)

Table 35              Japan Connected Living Room market by Application, 2025 - 2035 (USD Million & Units)

Table 36              India Connected Living Room market by Product, 2025 - 2035 (USD Million & Units)

Table 37              India Connected Living Room market by Application, 2025 - 2035 (USD Million & Units)

Table 38              South America Connected Living Room market by Product, 2025 - 2035 (USD Million & Units)

Table 39              South America Connected Living Room market by Application, 2025 - 2035 (USD Million & Units)

Table 40              Brazil Connected Living Room market by Product, 2025 - 2035 (USD Million & Units)

Table 41              Brazil Connected Living Room market by Application, 2025 - 2035 (USD Million & Units)

Table 42              MEA Connected Living Room market by Product, 2025 - 2035 (USD Million & Units)

Table 43              MEA Connected Living Room market by Application, 2025 - 2035 (USD Million & Units)

Table 44              Company categorization            

 

List of Figures

Fig 1      Connected Living Room Market Segmentation

Fig 2      Connected Living Room Market Report Scope

Fig 3      Connected Living Room Market Size (Revenue in USD Million & Units) 2025-2035

Fig 4      Connected Living Room Market Analysis - Market Dynamics

Fig 5      Connected Living Room Market Size and Growth Prospects (Revenue in USD Million & Units) 2025-2035

Fig 6      Connected Living Room Market - Value Chain Analysis

Fig 7      Connected Living Room Market Analysis - Porter’s

Fig 8      Connected Living Room Market Analysis - PEST

Fig 9      Connected Living Room Market – Product Analysis

Fig 10   Connected Living Room Market - Application Movement Analysis

Fig 11   Connected Living Room Market – Weight Movement Analysis

Fig 12   Regional Marketplace: Key Takeaways

Fig 13   Connected Living Room Market - Regional Movement Analysis

Fig 14   North America - Key Takeaways

Fig 15   Europe - Key Takeaways

Fig 16   Asia Pacific - Key Takeaways

Fig 17   South America - Key Takeaways

Fig 18   South America - Key Takeaways

Fig 19   Connected Living Room Market - Key Company Market Share Analysis, 2025

Fig 20   Connected Living Room Market - Market Position Analysis

Fig 21   Connected Living Room Market - Competitive Dashboard Analysis

Quality Assurance Process

  1. We Market Research’s Quality Assurance program strives to deliver superior value to our clients.

We Market Research senior executive is assigned to each consulting engagement and works closely with the project team to deliver as per the clients expectations.

Market Research Process




We Market Research monitors 3 important attributes during the QA process- Cost, Schedule & Quality. We believe them as a critical benchmark in achieving a project’s success.

To mitigate risks that can impact project success, we deploy the follow project delivery best practices:
  • Project kickoff meeting with client
  • Conduct frequent client communications
  • Form project steering committee
  • Assign a senior SR executive as QA Executive
  • Conduct internal editorial & quality reviews of project deliverables
  • Certify project staff in SR methodologies & standards
  • Monitor client satisfaction
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Case Study- Automotive Sector

One of the key manufacturers of automotive had plans to invest in electric utility vehicles. The electric cars and associated markets being a of evolving nature, the automotive client approached We Market Research for a detailed insight on the market forecasts. The client specifically asked for competitive analysis, regulatory framework, regional prospects studied under the influence of drivers, challenges, opportunities, and pricing in terms of revenue and sales (million units).

Solution

The overall study was executed in three stages, intending to help the client meet its objective of precisely understanding the entire market before deciding on an investment. At first, secondary research was conducted considering political, economic, social, and technological parameters to get a gist of the various aspects of the market. This stage of the study concluded with the derivation of drivers, opportunities, and challenges. It also laid substantial emphasis on understanding and collecting data not only on a global scale but also on the regional and country levels. Data Extraction through Primary Research

The second stage involved primary research in which several market players and automotive parts suppliers were contacted to study their viewpoint concerning the development of their market and production capacity, clientele, and product line. This stage concluded in a brief understanding of the competitive ecosystem and also glanced through the strategies and pricing of the companies profiled.

Market Estimates and Forecast

In the final stage of the study, market forecasts for the electric utility were derived using multiple market engineering approaches. This data helped the client to get an overview of the market and accelerate the process of investment.

Case Study- ICT Sector

Business process outsourcing, being one of the lucrative markets from both supply- and demand- side, has appealed to various companies. One of the prominent corporations based out of Japan approached us with their requirements regarding the scope of the procurement outsourcing market for around 50 countries. Additionally, the client also sought key players operating in the market and their revenue breakdown in terms of region and application.


Business Solution

An exhaustive market study was conducted based on primary and secondary research that involved factors such as labor costs in various countries, skilled and technical labors, manufacturing scenario, and their respective contributions in the global GDP. A comparative study of the market was conducted from both supply- and demand side, with the supply-side comprising of notable companies, such as GEP, Accenture, and others, that provide these services. On the other hand, large manufacturing companies from them demand-side were considered that opt for these services.


Conclusion

The report aided the client in understanding the market trends, including country-level business scenarios, consumer behavior, and trends in 50 countries. The report also provided financial insights of crucial players and detailed market estimations and forecasts till 2033.

Frequently Asked Questions

What are some examples of products in this market?

Smart TVs, streaming devices such as Roku and Fire Stick, gaming consoles, smart speakers like Google Home and Amazon Echo, smart lighting systems, and connected thermostats all constitute components of this market.

Who are the major players in the connected living room market?

Major players include companies like: Samsung, LG, Sony, Amazon, Google, Apple, Others

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