CBD Infused Confectionery Market Overview

The global CBD Infused Confectionery market values is projected to reach US$ 118.74 Billion by 2035 from US$ 72.52 Billion in 2025. The market is expected to register a CAGR of 14.1% during 2025–2035. The Global CBD Infused Confectionery Market forecast growth is driven by rising consumer demand for alternative wellness products, a growing global trend toward cannabis legalization, and innovative product development in the confectionery space. However, inconsistent and evolving regulations across different countries and regions pose a significant challenge for market players in terms of compliance, labeling, and marketing.

The Global CBD-Infused Confectionery Market is a rapidly growing segment of the functional food and wellness industry. It leverages the therapeutic potential of cannabidiol (CBD), a non-psychoactive compound derived from hemp or cannabis, infused into traditional confectionery products like chocolates, gummies, candies, and more. The Global CBD Infused Confectionery Market analysis refers to the segment of the food and beverage industry that involves the production, distribution, and sale of confectionery products infused with cannabidiol (CBD), a non-psychoactive compound derived primarily from hemp plants. These products are designed to combine traditional sweet treats (such as gummies, chocolates, hard candies, and gums) with the wellness benefits attributed to CBD, including stress relief, anxiety reduction, pain management, and improved sleep. The market operates within the broader context of functional foods and wellness-oriented consumables, targeting health-conscious consumers seeking alternative or complementary health aids.

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CBD Infused Confectionery Market Drivers and Opportunities

Rising Consumer Awareness of CBD Health Benefits is anticipated to lift the CBD Infused Confectionery market growth during the forecast period

​​​​Rising consumer awareness of the health benefits associated with cannabidiol (CBD) is poised to be a significant driving force behind the growth of the global CBD-infused confectionery market during the forecast period. As more consumers become educated about CBD’s non-psychoactive nature and its potential therapeutic effects—such as anxiety relief, pain management, anti-inflammatory properties, and sleep improvement—they are increasingly integrating it into their wellness routines. According to a 2023 survey by the Brightfield Group, approximately 49% of CBD users in the U.S. cited anxiety or stress relief as their primary reason for consumption, while 43% used it for sleep support and 40% for pain management. This heightened awareness is reflected in market behavior, with edible formats especially gummies and chocolates emerging as the preferred method of CBD consumption due to their convenience, palatability, and discreetness. Social media, wellness influencers, and lifestyle brands have played a vital role in educating consumers and normalizing CBD-infused products, making them more mainstream and appealing across a broader demographic, including older adults and wellness-conscious millennials. This shift in perception from niche cannabis derivative to a functional, health-promoting supplement continues to fuel demand for CBD-infused confectionery globally. Additionally, the COVID-19 pandemic underscored the importance of mental health, leading to increased interest in CBD products for their calming effects. During this period, cannabis sales, including edibles, rose by nearly 62% in May 2020 compared to the same period in 2019. Manufacturers are responding to this growing demand by innovating and diversifying their product offerings. Collaborations and partnerships are being formed to develop new products targeting specific consumer groups. For example, in January 2024, iAnthus Capital Holdings partnered with Grön, a women-owned CBD-infused edible company, to introduce new gummy products in New Jersey.

Expanding Legalization and Regulatory Relaxations is a vital driver for influencing the growth of the global CBD Infused Confectionery market

​The expanding legalization and regulatory relaxations surrounding cannabidiol (CBD) are significantly expected to drive the global CBD-infused confectionery market during the forecast period. As more countries and regions legalize CBD for medical and recreational use, the demand for CBD-infused products, including confectioneries, is anticipated to rise. Regulatory relaxations, particularly in North America and Europe, are allowing companies to innovate and offer a broader range of CBD products in the food and beverage sector. For instance, in the United States, the passage of the 2018 Farm Bill, which legalized hemp-derived CBD, created a significant market opportunity for the confectionery industry. In addition, regulatory frameworks are also evolving in markets such as Canada, where recreational cannabis has been legalized, and in parts of Europe, such as the UK and Switzerland, where CBD products are permitted with certain restrictions. These regulatory shifts are encouraging confectionery brands to experiment with CBD as an ingredient in chocolates, gummies, hard candies, and other sweets, enhancing product appeal and boosting market expansion. Furthermore, consumer awareness of the potential health benefits of CBD, including its stress-relieving and anti-inflammatory properties, is also playing a crucial role in increasing demand. As a result, the CBD-infused confectionery market is expected to grow significantly, increased by both legal changes and shifting consumer preferences toward natural, wellness-oriented products. Furthermore, the relaxation of regulations has spurred innovation and product development within the industry. Manufacturers are increasingly focusing on creating diverse and appealing CBD-infused confectionery products to cater to a broad consumer base. For example, in January 2024, iAnthus Capital Holdings partnered with Grön, a women-owned CBD-infused edible company, to introduce new gummy products in New Jersey.

Flavor and Product Innovation are poised to create significant opportunities in the global CBD Infused Confectionery market

​​​Flavor and product innovation are poised to create lucrative opportunities for the global CBD-infused confectionery market during the forecast period, as manufacturers seek to differentiate their offerings and cater to evolving consumer preferences. In recent years, the demand for CBD products has been fueled by consumers' increasing interest in wellness and natural ingredients, making flavor and variety key drivers for market growth. Confectionery companies are capitalizing on this trend by developing new and exciting flavors that blend CBD with popular tastes like citrus, berry, chocolate, and even exotic options like lavender and matcha. This innovation not only appeals to a broad consumer base but also enhances the overall sensory experience of consuming CBD-infused products. One key factor driving the growth is the ability of confectionery brands to develop diverse product offerings. For example, companies like Kiva Confections and Plus Products in the U.S. have introduced a variety of CBD-infused edibles, including gummies and chocolates in innovative flavors, catering to both health-conscious and recreational consumers. Additionally, with the global rise in the popularity of vegan, gluten-free, and organic products, many companies are focusing on plant-based, all-natural CBD confectionery options that appeal to a broader, more health-conscious audience. Product innovation is also evident in the development of "functional" CBD confectioneries, where CBD is combined with other ingredients like melatonin for sleep or turmeric for inflammation, thus offering multi-functional benefits. the demand for CBD-infused snacks, including confectioneries, is expected to rise due to their perceived health benefits. As the market matures, the continuous introduction of new flavors and products designed to cater to consumer preferences will create significant opportunities for market expansion, ensuring that flavor and product innovation remain central to the growth of the CBD-infused confectionery sector. ​

CBD Infused Confectionery Market Scope

CBD Infused Confectionery Market Report Segmentation Analysis

The Global CBD Infused Confectionery Market analysis is segmented into by Product Type, by Source, by Distribution Channel, and by Region.

The CBD gummies segment is anticipated to hold the highest share of the global CBD Infused Confectionery market during the projected timeframe.

By Product Type, the CBD Infused Confectionery market is segmented into CBD Gummies, CBD Hard Candies, CBD Chocolates, CBD Lollipops, CBD Chewing Gums, CBD Caramels & Toffees and Others. CBD gummies segment dominates the global CBD Infused Confectionery market share expected to hold around 42% in 2025. This popularity is driven by the convenience, dosage control, and wide flavor variety that gummies offer, making them the preferred choice for both first-time users and regular consumers. Gummies are also highly favored for their ease of consumption and appealing taste, often marketed as a fun and effective way to incorporate CBD into daily wellness routines. However, CBD chocolates segment is anticpated to grow at a higher CAGR during the forecast period. The luxurious and indulgent nature of chocolates combined with the therapeutic benefits of CBD has led to an increase in consumer demand for this product. Innovations in flavors and premium offerings, such as dark chocolates and organic options, have further fueled the segment’s growth. For instance, brands like CBDistillery and Lulu’s Chocolate have introduced high-quality, artisanal CBD chocolates, attracting both health-conscious and gourmet consumers.

The Hemp-derived CBD segment is anticipated to hold the highest share of the market over the forecast period.

On the basis of Source, the market is bifurcated into Hemp-derived CBD and Marijuana-derived CBD. Hemp-derived CBD commanding the larger share, accounting for approximately 75% of the market as of 2024. This dominance is primarily due to the legal status of hemp-derived CBD, which is federally legal in many regions, particularly in the United States, under the 2018 Farm Bill. Hemp-derived CBD is extracted from industrial hemp plants, which contain less than 0.3% THC (tetrahydrocannabinol), making it easier to navigate the regulatory landscape in various countries. The widespread availability of hemp-derived CBD and the perception that it offers a safer, non-intoxicating option for consumers have contributed to its significant share in the CBD-infused confectionery market. The preference for hemp-derived CBD in the global CBD-infused confectionery market is largely attributed to its broader legal acceptance, lower THC content, and higher production capacity, which makes it a more accessible and scalable source for mass-market confectionery products. Additionally, consumer safety and product consistency are prioritized in the hemp-derived CBD segment, which aligns with the growing demand for quality and transparency in CBD products. As the regulatory environment continues to evolve and more regions legalize marijuana-derived CBD, its market share is expected to grow, especially in areas where recreational cannabis is legalized.

Online Retail segment dominated the market in 2024 and is predicted to grow at the highest CAGR over the forecast period.

In terms of Distribution Channel, the CBD Infused Confectionery market is segmented into Online Retail, Supermarkets/Hypermarkets, Specialty Stores, Pharmacies/Drugstores, Convenience Stores and Others. Online Retail holds a dominant position in the CBD Infused Confectionery market. The increasing popularity of e-commerce and the convenience it offers for purchasing CBD products is a significant factor driving this trend. Consumers can easily access a wide variety of CBD confectioneries, read product reviews, and compare brands, all from the comfort of their homes. Additionally, online platforms like Amazon, specialized CBD retailers, and direct-to-consumer brands (e.g., CBDistillery and Charlotte’s Web) allow for greater product transparency, which builds consumer trust. Moreover, online retail enables access to a broader global market, including regions where CBD products may not yet be readily available in physical stores, thus expanding market reach.

The following segments are part of an in-depth analysis of the global CBD Infused Confectionery market:

CBD Infused Confectionery Market Share Analysis by Region

North America is projected to hold the largest share of the global CBD Infused Confectionery market over the forecast period.

In 2024, North America dominated the CBD Infused Confectionery market, accounting for approximately 80% of the global CBD Infused Confectionery market share. The dominance of North America can be attributed to the favorable regulatory environment in the United States and Canada. Additionally, consumer awareness and acceptance of CBD products are significantly higher in North America due to widespread educational efforts and increasing demand for wellness products. The U.S. alone is expected to maintain a dominant position in the CBD market, with CBD edibles, including confectioneries, becoming mainstream across health-focused retailers and e-commerce platforms. The U.S. market's dominance is primarily attributed to the passage of the 2018 Farm Bill, which legalized hemp-derived CBD at the federal level, allowing for the widespread production and sale of CBD products, including edibles like confectioneries. The country's strong regulatory framework, along with the growing consumer demand for wellness products, has facilitated the rapid growth of CBD-infused confectionery products, such as gummies, chocolates, and candies. Major players like Charlotte’s Web, CBDistillery, and Kiva Confections are capitalizing on the legal landscape, providing a variety of CBD-infused edibles in mainstream retail outlets and online platforms. Canada was one of the first countries in the world to fully legalize cannabis for both medical and recreational use in 2018, making it an important market for CBD-infused products. While the Canadian CBD market is primarily focused on the recreational cannabis sector, the demand for CBD-infused confectioneries has been growing steadily as consumers look for alternative ways to consume CBD in a more enjoyable, discreet, and regulated form. The country’s growing wellness culture and consumer awareness about the health benefits of CBD, such as stress relief and pain management, have contributed to the rise of CBD edibles in both specialty stores and online channels.

CBD Infused Confectionery Market Competition Landscape Analysis

​​​The global CBD-infused confectionery market share by company features a dynamic and increasingly competitive landscape, marked by the presence of both established wellness brands and emerging startups. As consumer demand for functional, wellness-oriented edibles rises, particularly those promoting relaxation, stress relief, and non-intoxicating alternatives to traditional cannabis products, companies are competing through product innovation, strategic partnerships, and regional expansion.

Global CBD Infused Confectionery Market Recent Developments News:

The Cannabist Company & COAST Cannabis Co.:  In November 2024, The Cannabist Company partnered with COAST Cannabis Co., a woman-owned edibles brand, to introduce COAST’s artisan CBD-infused chocolates and gummies in Maryland and New Jersey. This collaboration aims to broaden COAST's reach into new medical and adult-use markets, leveraging The Cannabist Company's established retail network.

Lord Jones & Luxury Retailer:  In May 2023 – Lord Jones collaborated with a luxury retailer to create an exclusive line of high-end CBD-infused confections, aiming to drive brand recognition in the luxury market. ​

Kiva Confections Product Launch: In July 2023, Kiva Confections expanded its product portfolio by launching a new line of gourmet-inspired CBD chocolates, targeting the premium segment and enhancing brand prestige.

The Global CBD Infused Confectionery Market is dominated by a few large companies, such as

·         Charlotte's Web Holdings, Inc.

·         CV Sciences, Inc.

·         Green Roads

·         Lord Jones (Cronos Group Inc.)

·         Medterra CBD

·         Joy Organics

·         Sunday Scaries

·         Verma Farms

·         PureKana

·         Reliva CBD Wellness

·         Kiva Confections

·         Vital Leaf

·         Plus Products Inc.

·         FAB CBD

·         JustCBD

·         Others