Market Overview

The global Badminton Racquets market was valued at USD 3.12 billion in 2022 and expected to grow at a CAGR of 4.6% during the forecast period. Badminton racquets, also known as badminton rackets, are a key piece of equipment used in the sport of badminton. A badminton racquet consists of a frame with a handle and a stringed surface used to hit a shuttlecock, also known as a birdie or shuttle.

Badminton racquets are available in a range of sizes, shapes, and weights, designed to suit the playing style and skill level of different players. Beginners typically use lighter racquets with larger sweet spots, while more experienced players may prefer heavier racquets with a smaller sweet spot for greater control and power.

Badminton racquets are typically made from lightweight materials such as graphite, carbon fiber, or aluminum, which provide strength and durability while keeping the weight of the racquet low. The strings are made from synthetic materials such as nylon or polyester and are strung at high tension to provide greater control and power.

In addition to the weight, size, and shape of the racquet, other factors such as grip size, balance point, and stiffness also play a role in determining the performance of a badminton racquet. Players can customize their racquets to suit their individual playing style and preferences, with options such as overgrips, lead tape, and different string tensions.

Badminton racquets are available from a range of manufacturers, including Yonex, Wilson, Babolat, and Victor, among others. The market for badminton racquets is highly competitive, with manufacturers constantly introducing new technologies and innovations to improve the performance of their products and gain an edge over their competitors.

The global badminton racquets market is driven by several key factors, including increasing participation in the sport of badminton, rising demand for high-quality and durable badminton equipment, and the popularity of badminton as a recreational activity.

One of the primary drivers of the badminton racquets market is the increasing participation in the sport of badminton, particularly in emerging markets such as Asia-Pacific and Latin America. The growth in participation in badminton has resulted in a greater demand for high-quality equipment, including badminton racquets.

In addition, there is a growing trend among badminton players to upgrade their equipment to higher-quality and more durable racquets. This has led to an increase in demand for premium badminton racquets, which offer greater performance, durability, and customization options.

The popularity of badminton as a recreational activity has also contributed to the growth of the badminton racquets market. As more people take up badminton as a leisure activity, the demand for high-quality and durable badminton equipment, including racquets, is expected to continue to grow.

However, the badminton racquets market is also impacted by several challenges, including the high cost of premium racquets, the availability of low-cost alternatives, and the threat of counterfeit products.

Overall, the global badminton racquets market is highly competitive, with several major players such as Yonex, Wilson, and Babolat, among others, competing for market share. To gain a competitive edge, manufacturers are investing in research and development to introduce new technologies and innovations to improve the performance and durability of their products. The badminton racquets market is expected to continue to grow in the coming years, driven by the increasing popularity of badminton as a sport and a leisure activity, as well as advancements in technology and design.

Report Scope

Impact of COVID

The COVID-19 pandemic has had a significant impact on the global badminton racquets market. The pandemic has resulted in the temporary closure of badminton clubs and sports facilities, leading to a decline in demand for badminton equipment, including racquets.

The pandemic has also resulted in disruptions in the global supply chain, which has impacted the production and distribution of badminton racquets. Many manufacturers were forced to temporarily shut down their factories due to lockdown measures, leading to a decrease in production levels and delays in shipments.

Additionally, the pandemic has resulted in a decline in consumer spending, as many people have been impacted financially by job losses and reduced incomes. As a result, consumers have been more cautious in their spending habits, leading to a decrease in demand for premium badminton racquets.

However, as restrictions have eased and sports facilities have reopened, the demand for badminton racquets has started to recover. The popularity of badminton as a recreational activity has also increased, as people have looked for ways to stay active and healthy during the pandemic.

Furthermore, the pandemic has highlighted the importance of health and wellness, which has resulted in an increased focus on fitness and sports activities. This trend is expected to continue in the post-pandemic period, driving demand for badminton racquets and other sports equipment.

Overall, while the COVID-19 pandemic has had a negative impact on the global badminton racquets market in the short term, the market is expected to recover in the long term, driven by the growing popularity of badminton and the increasing focus on health and wellness.

Type Insights

The adult badminton racquet segment has been dominating the market in recent years due to the higher number of adult players in comparison to juniors and professionals. However, the professional badminton racquet segment has also been growing due to the increasing number of professional badminton players and the rising popularity of the sport as a competitive game. The junior badminton racquet segment has also been growing due to the increasing focus on sports activities for children and the growing trend of introducing children to badminton at a young age.

Application Insights

The graphite badminton racquets segment has been dominating the market in recent years due to its lightweight, stiffness, and durability. The aluminium segment has also been growing in popularity due to its affordability and durability, while the wood segment has been declining in market share due to its heavier weight and less durability compared to other materials

Regional Insights

The Asia Pacific region has been the largest market for badminton racquets due to the popularity of the sport in countries such as China, India, Indonesia, and Malaysia. Europe and North America have also been significant markets for badminton racquets, driven by the increasing interest in the sport as a recreational activity and the growing number of professional badminton players. Other regions such as Latin America and the Middle East and Africa have also been growing in importance as the popularity of the sport continues to increase in these regions.

Competitive Analysis

Some of the major companies operating within the market are YONEX Co. Ltd., Victor Rackets Industrial Corporation, RSL, Lining, GOSEN, KAWASAKI, Carlton Sports, Wilson Sporting Goods, Babolat, and Apacs Sports. These players are focusing on product innovation, expansion, and partnerships to strengthen their market position and meet the growing demand for Badminton Racquets globally.

Why to buy this Report?

The report provides quantitative and qualitative aspect for the market in terms of value and volume, along with supporting market trends, challenges, restraints.

The report provides an in depth analysis from both production and consumption point of view at the regional and country level. Key Factors considered within the report scope are Production capacity by countries/regions, average price, consumption ratio, revenue earned and gross margin.

The report provides competitive analysis of around 30-50 companies operated in the market, these companies are bifurcated into niche players, the leaders and major contenders. The companies are analyzed in terms of following factors such as:

§  Business Model

§  Production Capacity, Revenue, Sales, Gross Margin

§  Key Business Strategy

§  SWOT Analysis

In terms of competitive landscape, the report provides distinctive factors that would help the end user in taking a key decision within the business:

§  Company Share Analysis from 2018-2022

§  Company Analysis by Revenue and Sales

§  Company Production Capacity, Gross Margin

§  Company Share Analysis by Application/End Use

§  Company Share Analysis by Product/Specification

Frequently Asked Questions

·         What is the market size and growth projections?

·         What is the market size and growth projection for each of the market segments and sub-segments across Countries & Regions?

·         What are the top performing segments, and countries / regions of each of the markets?

·         What is the market size and growth rate across key countries / regions?

·         How big is the global & regional market in terms of revenue and volume?

·         How far market will grow in forecast period in terms of revenue and volume?

·         What factors will influence demand and supply trends across each markets during the forecast period?

·         What are the technology trends shaping various markets?

·         Which country / region has more opportunities?

·         What is the COVID-19 impact on the market and how long will it take to recover?

·         Who are the key competitors of market Players?

·         What are the market share (%) of Key Players?

·         What are the Merger & Acquisition, New Product Launch, Recent Development within each of the Markets?

·         What are PEST analysis, Ecosystem Analysis, Porter's Five Forecast Analysis, Ansoff Matrix, and SWOT Analysis among other analyses for diverse markets?