Sunflower Seeds Market Overview

The global Sunflower Seeds market values is projected to reach US$ 2.85 Billion by 2035 from US$ 1.34 Billion in 2025. The market is expected to register a CAGR of 5.6% during 2025–2035. The Global Sunflower Seeds Market forecast growth is driven by increasing consumption of plant-based and healthy food products globally. However, weather conditions and geopolitical factors (e.g., Russia-Ukraine war) impact sunflower seed production and pricing.

​The Global Sunflower Seeds Market analysis encompasses the production, processing, and distribution of sunflower seeds, which are primarily used for oil extraction, direct consumption as snacks, and as ingredients in food products. These seeds are rich in healthy fats, proteins, vitamins, and minerals, making them highly popular in the food and feed industries. Sunflower seeds are the edible fruits of the sunflower plant (Helianthus annuus). These seeds are valued for their nutritional content, including healthy fats, proteins, fiber, and vitamins.

Edible oil consumption (esp. in India, China, EU) is rising, directly increasing the need for sunflower seeds. Geopolitical disruptions are pushing more countries to grow their own sunflower seeds. Sunflower oil’s use in biodiesel is expanding, supporting further seed demand. Investments in processing and refining facilities are motivating sunflower seed market trends globally.

Sunflower Seeds Market Drivers and Opportunities

Growing Demand for Sunflower Oil is anticipated to lift the Sunflower Seeds market growth during the forecast period

​​​​The escalating global demand for sunflower oil is a pivotal factor propelling the sunflower seeds market growth. Sunflower oil, renowned for its light taste and health benefits, has become a preferred choice among consumers and industries alike. In 2022, the worldwide production of sunflower seeds reached approximately 54 million tonnes. Russia and Ukraine collectively contributed to 51% of this total output, underscoring their dominance in the market. Other significant producers include Argentina, China, Turkey, Bulgaria, and Romania. Sunflower oil is rich in polyunsaturated fats and vitamin E, making it a preferred choice among health-conscious consumers. Its nutritional profile supports heart health and aligns with dietary trends favoring healthier cooking oils. This shift has notably increased its consumption in households and the foodservice sector. The neutral flavor and high smoke point of sunflower oil make it suitable for various cooking methods, including frying, baking, and sautéing. This versatility has led to its widespread adoption in diverse cuisines, further fueling demand. Additionally, sunflower oil is utilized in producing vegan mayonnaise, cheese, spreads, and as an ingredient in cosmetics, broadening its application spectrum. ​ To meet this rising demand, global sunflower seed production has seen substantial growth. In 2023, Ukraine led the production with 15.19 million metric tons, followed by Russia with 13.71 million metric tons. Other notable producers include Argentina (4.1 million metric tons), Romania (3.32 million metric tons), and China (2.58 million metric tons). These figures underscore the robust supply chain supporting the sunflower oil market. To meet growing demand, oil processing companies and governments are increasing investments in crushing and refining facilities. In 2023, Cargill announced a $200 million investment to expand its sunflower seed oil processing capacity in Eastern Europe. Bunge Limited is setting up a new sunflower oil refinery in India to cater to rising demand.

Expansion in the Animal Feed Industry is a vital driver for influencing the growth of the global Sunflower Seeds market

​​​The growing demand for animal feed is expected to be a significant factor driving the global sunflower seeds market during the forecast period. Sunflower seeds and their byproducts such as sunflower meal are widely used in livestock feed due to their high protein content, essential fatty acids, and fiber, making them an excellent component for poultry, cattle, and swine feed. Global meat consumption has been on an upward trajectory, with average annual meat consumption reaching 44.5 kilograms per person in 2022, up from 41.4 kilograms in 2012. This surge is driven by population growth, urbanization, and increasing incomes, particularly in developing nations. To meet the growing demand for meat and dairy products, livestock production has intensified. This escalation necessitates a corresponding increase in animal feed, wherein protein-rich ingredients like sunflower meal play a crucial role. The poultry industry is the largest consumer of sunflower meal, using it as an alternative to soybean meal in broiler and layer feed. Sunflower meal is gaining popularity as an affordable substitute for soybean meal, whose prices fluctuate due to supply chain disruptions. Sunflower meal is valued for its high protein content, balanced amino acid profile, and fiber, making it a cost-effective alternative to other protein sources like soybean meal in animal diets. The non-genetically modified (non-GMO) nature of sunflower meal enhances its appeal in markets with stringent GMO regulations and among consumers preferring organic and natural products. Sunflower meal is a valuable feed ingredient for dairy cattle, beef cattle, and swine, contributing to their growth, milk yield, and overall health. The animal feed industry is witnessing innovations aimed at enhancing feed efficiency and animal health. Sunflower seed meal is being incorporated into specialty feed formulations tailored to the specific nutritional needs of different animal species and production stages. This trend aligns with the growing emphasis on sustainable agriculture and the circular economy, as utilizing byproducts like sunflower seed meal supports waste reduction and resource efficiency.

Technological Advancements in Seed Breeding and Rise in Vegan and Plant-Based Diets are poised to create significant opportunities in the global Sunflower Seeds market

​​​The global sunflower seeds market is poised for significant growth, driven by advancements in seed breeding technologies and the increasing adoption of vegan and plant-based diets. Innovations in seed breeding have led to the development of hybrid sunflower varieties that offer enhanced yield, disease resistance, and adaptability. These hybrids dominate the market, accounting for approximately 91% of the global sunflower seed market share in 2024. Their superior characteristics make them highly attractive to farmers aiming for increased productivity and profitability. The focus on hybrid development is particularly evident in regions like Africa and Asia-Pacific, where countries such as South Africa and China are leading in the adoption of these advanced varieties. This trend is supported by government initiatives and investments aimed at boosting agricultural output and meeting the growing demand for sunflower-derived products. The global shift towards plant-based diets has significantly impacted the demand for sunflower seeds and their derivatives. As of 2023, there are approximately 88 million vegans worldwide, reflecting a growing consumer base seeking plant-based protein sources. Sunflower seeds have found their way into various plant-based products, including non-dairy milks. Innovative brands are introducing sunflower seed milk as a sustainable and nutritious alternative to traditional dairy, catering to health-conscious consumers. Additionally, the use of sunflower seeds in plant-based meat substitutes is on the rise. For instance, Israeli start-up More Foods has developed protein- and fiber-rich meat alternatives using sunflower seeds, addressing the increasing demand for meat substitutes among health-conscious consumers.

Sunflower Seeds Market Scope

Sunflower Seeds Market Report Segmentation Analysis

The Global Sunflower Seeds Market analysis is segmented into by Type, by Distribution Channel, by Application and by Region.

The Oilseed segment is anticipated to hold the highest share of the global Sunflower Seeds market during the projected timeframe.

By Type, the Sunflower Seeds market is segmented into Oilseed and Non-oilseed. Oilseed segment dominates the global Sunflower Seeds market share expected to hold around 65% in 2025. The substantial share of oilseed sunflower seeds is driven by the high demand for sunflower oil, which is widely used in cooking, food processing, and as an ingredient in various products. The health benefits associated with sunflower oil, such as being low in saturated fats and high in vitamin E, contribute to its popularity. The growing consumer preference for nutritious snacks has boosted the demand for non-oilseed sunflower seeds. These seeds are rich in protein, fiber, and essential nutrients, making them a popular choice among health-conscious individuals. They are often consumed roasted, salted, or flavored, and are incorporated into products like granola bars and trail mixes.

The Supermarkets/Hypermarkets segment is anticipated to hold the highest share of the market over the forecast period.

On the basis of Distribution Channel, the market is bifurcated into Supermarkets/Hypermarkets, Convenience Stores, Online Retail and Specialty Stores. Supermarkets/Hypermarkets holds a dominant position in the distribution of sunflower seeds. Their extensive product offerings and the convenience of one-stop shopping make them a preferred choice for consumers. Additionally, the increasing number of these retail outlets globally has expanded product accessibility. ​ The preference for physical examination of products drives consumers to supermarkets and convenience stores, while the desire for convenience and variety boosts online retail sales. However, the online distribution channel is experiencing rapid growth, fuelled by the global e-commerce boom. Consumers are increasingly turning to online platforms for their purchases due to the convenience of home delivery and a wider selection of products.

The Edible Use segment dominated the market in 2024 and is predicted to grow at the highest CAGR over the forecast period.

In terms of Application, the Sunflower Seeds market is segmented into Edible Use, Oil Extraction, Animal Feed, Cosmetics & Personal Care and Others. Sunflower seeds are widely consumed as snacks. Their nutritional benefits, including high protein and healthy fat content, make them a popular choice among health-conscious consumers. The increasing consumer awareness regarding health benefits has led to a surge in demand for sunflower seeds in snacks and edible oil. Their nutritional profile, rich in vitamins and healthy fats, aligns with the growing preference for functional foods. Sunflower seeds' adaptability in various culinary applications, from direct consumption as snacks to incorporation in bakery and confectionery products, supports their widespread use in the food industry. Utilization of sunflower seeds in confectionery items, including chocolates and energy bars. Sunflower oil is increasingly utilized in cosmetics and personal care products due to its moisturizing and skin-nourishing properties.

The following segments are part of an in-depth analysis of the global Sunflower Seeds market:

Sunflower Seeds Market Share Analysis by Region

Europe is projected to hold the largest share of the global Sunflower Seeds market over the forecast period.

In 2024, Europe dominated the Sunflower Seeds market, accounting for approximately 70% of the global Sunflower Seeds market share. Europe stands as the leading region in the sunflower seeds market. According to Coherent Market Insights, Europe is anticipated to generate the highest revenue share of 75.2% in 2024. This dominance is attributed to favorable farming practices and supportive government regulations promoting oilseed production. Countries like Ukraine and Russia are major producers, benefiting from ideal growing conditions and established agricultural traditions. In 2023, France emerged as the leading producer of sunflower seeds in Europe, achieving a significant increase of 11.86% to reach 2.17 million metric tons.  Romania produced approximately 2.1 million metric tons of sunflower seeds in 2023, experiencing a slight decline of 0.3% from the previous year. Spain is a significant consumer of sunflower seeds, particularly for roasted snacks known as "pipas," and is the largest consumer of sunflower oil in the EU. Spain's production was approximately 897,140 metric tons in 2023, with an 8.19% increase from the prior year. However, The Asia Pacific region is experiencing notable growth in sunflower seed consumption. China, in particular, is a significant producer, accounting for 38% of the area's cultivation. The rising demand for edible oil and health-conscious snack options contributes to the market expansion in this region. Regions with favorable climates and established agricultural practices, such as Europe and parts of Latin America, have higher production capacities, influencing their market share. In North America and Asia Pacific, the growing trend toward healthy eating and plant-based diets has increased the demand for sunflower seeds as snacks and cooking oil. ​

Sunflower Seeds Market Competition Landscape Analysis

​​The global sunflower seeds market share is characterized by a diverse and competitive landscape, with numerous key players operating across various segments of the value chain, including seed development, production, processing, and distribution.

Global Sunflower Seeds Market Recent Developments News:

Introduction of YDM 2239 Sunflower Seed Variety in Turkey: In May 2024, the Yudum and Seed Association introduced YDM 2239, a new local sunflower seed variety that surpasses existing seeds in productivity and disease resistance. These seeds have been registered and made accessible to Turkish farmers, with the project providing technical and seed support to a network of 1,000 farmers.

Russia's Consortium Plans Development of Sunflower Hybrids: In December 2023, Russia’s National Seed Selection and Growing Consortium announced plans to develop 15 sunflower hybrids by 2030, with the first hybrid expected to be released by 2027. This collaboration aims to create high-yield sunflower hybrids with enhanced biological efficiency.

Pacific Avenue Capital acquired SunOpta Inc.:  In October 2022, Pacific Avenue Capital acquired SunOpta Inc., a Canada-based food and mineral company. This acquisition aims to capitalize on the growing demand for healthy snacks and expand Pacific Avenue's portfolio in the food and beverage sector.

The Global Sunflower Seeds Market is dominated by a few large companies, such as

·         ConAgra Foods, Inc. (David Seeds)

·         CHS Inc.

·         DuPont Pioneer

·         Syngenta AG

·         Limagrain

·         Nuseed

·         AGT Foods

·         Helianthus Annuus LLC

·         GIANT Snacks Inc.

·         Dakota Style

·         Others