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Soap Market Size, Industry Analysis By Segmentations, Top Key Players, Trends, Future Development & Forecast By 2033

  • PUBLISHED ON
  • 2023-05-31
  • NO OF PAGES
  • 278
  • CATEGORY
  • Retails & Consumer
Market Overview

Soap market size was valued at USD 46,000 million in 2022 and is projected to reach USD 59,000 million by 2033, growing at a CAGR of 6.5% during the forecast period.

Report Scope

Report Attributes

Description

Market Forecast in 2022

USD 46,000 million

Market Forecast in 2033

USD 59,000 million

CAGR % 2023-2033

6.5%

Base Year

2022

Historic Data

2020-2021

Forecast Period

2023-2033

Report USP

Product, end-user industry, company share, company heat map, company Capacity Technology Product capacity, growth factors and more

Key Companies

Unilever, Procter & Gamble, Colgate-Palmolive, Johnson & Johnson, Reckitt Benckiser Group, Kao Corporation, Beiersdorf AG, Henkel AG & Co. KGaA, L'Oréal SA, The Clorox Company, Godrej Consumer Products Limited, and Kimberly-Clark Corporation.



Soap Market- Description

The soap market has been an essential part of the personal care industry for decades. Soap is a product used for cleaning and maintaining personal hygiene, and it comes in various forms such as bars, liquid soaps, hand sanitizers, and body washes. The market for soap has witnessed several trends and developments in recent years.

There has been a significant shift towards natural and organic products in the soap market. Consumers are becoming more conscious about the ingredients used in their personal care products and are opting for soaps that are free from harsh chemicals and artificial additives. Natural ingredients like essential oils, herbal extracts, and plant-based ingredients are gaining popularity due to their perceived benefits for skin health.

The demand for specialty soaps has been on the rise. These include soaps designed for specific skin types or conditions, such as acne-prone skin, sensitive skin, or dry skin. Specialty soaps may also target specific needs, such as moisturizing, exfoliating, or anti-aging properties. Manufacturers are focusing on developing customized soaps to cater to diverse consumer preferences.

As environmental concerns grow, there is a growing demand for sustainable and eco-friendly soap packaging. Consumers are increasingly conscious of the environmental impact of their purchases and prefer products that are packaged in recyclable or biodegradable materials. Soap companies are responding by adopting eco-friendly packaging options, such as compostable wrappers or refillable containers.

Soap Market: Key Trends

• Online Sales and E-commerce

The rise of e-commerce has had a significant impact on the soap market. Consumers are increasingly turning to online platforms to purchase their personal care products, including soaps. Online channels provide convenience, a wide range of options, and easy access to product information. Soap manufacturers and retailers are leveraging online sales channels to reach a larger customer base and offer personalized shopping experiences.

• Customization and Personalization

Personalization is a growing trend across various industries, and the soap market is no exception. Companies are offering customization options where consumers can choose the fragrance, ingredients, or even shape of their soap. Customized soaps are often perceived as unique and cater to individual preferences, making the buying experience more personal and enjoyable.

Soap market: Segmental Analysis

Product Type
• Bath and Body Soap
• Kitchen Soap
• Laundry Soap

Form
• Solid
• Liquid

Application
• Household
• Commercial

Soap market: Geographical landscape

The Soap market is geographically diverse, with key regions including North America, Europe, Asia Pacific, and Rest of the World. In North America, the soap market is mature and highly competitive. Consumers in this region often prefer premium and organic soap products. There is a growing demand for natural and eco-friendly soaps, with a focus on ingredients and sustainability. Major players in the soap market in North America include Procter & Gamble, Colgate-Palmolive, and Unilever.

Europe is another mature market for soap products. Consumers in this region are health-conscious and seek high-quality, natural, and hypoallergenic soap options. Organic and handmade soaps have gained popularity in recent years. Germany, the United Kingdom, France, and Italy are among the key soap markets in Europe.

Soap Market- Recent Developments

• In 2022, Wipro Consumer Care & Lighting declared the relaunch of its flagship Santoor soap brand. The company aims to connect with young consumers through a fresh and innovative approach, referred to as "young soch." As part of the relaunch, the product has undergone enhancements in packaging and fragrance. The newly revamped Santoor will be made available at general and modern trade stores, as well as on various e-commerce platforms.

Soap Market: Key Companies

• Unilever
• Procter & Gamble
• Colgate-Palmolive
• Johnson & Johnson
• Reckitt Benckiser Group
• Kao Corporation
• Beiersdorf AG
• Henkel AG & Co. KGaA
• L'Oréal SA
• The Clorox Company
• Godrej Consumer Products Limited
• Kimberly-Clark Corporation.
• Others

Soap Market: Regional Scope

North America
• U.S.
• Canada
• Mexico

Europe
• U.K.
• Germany
• France
• Italy
• Spain
• Rest of Europe

Asia Pacific
• China
• India
• Japan
• South Korea
• Australia
• Rest of Asia Pacific

South America
• Brazil
• Argentina
• Rest of South America

Middle East and Africa
• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest of Middle East and Africa


Quality Assurance Process

  1. We Market Research’s Quality Assurance program strives to deliver superior value to our clients.

We Market Research senior executive is assigned to each consulting engagement and works closely with the project team to deliver as per the clients expectations.

Market Research Process




We Market Research monitors 3 important attributes during the QA process- Cost, Schedule & Quality. We believe them as a critical benchmark in achieving a project’s success.

To mitigate risks that can impact project success, we deploy the follow project delivery best practices:
  • Project kickoff meeting with client
  • Conduct frequent client communications
  • Form project steering committee
  • Assign a senior SR executive as QA Executive
  • Conduct internal editorial & quality reviews of project deliverables
  • Certify project staff in SR methodologies & standards
  • Monitor client satisfaction
  • Monitor realized value post-project

Case Study- Automotive Sector

One of the key manufacturers of automotive had plans to invest in electric utility vehicles. The electric cars and associated markets being a of evolving nature, the automotive client approached We Market Research for a detailed insight on the market forecasts. The client specifically asked for competitive analysis, regulatory framework, regional prospects studied under the influence of drivers, challenges, opportunities, and pricing in terms of revenue and sales (million units).

Solution

The overall study was executed in three stages, intending to help the client meet its objective of precisely understanding the entire market before deciding on an investment. At first, secondary research was conducted considering political, economic, social, and technological parameters to get a gist of the various aspects of the market. This stage of the study concluded with the derivation of drivers, opportunities, and challenges. It also laid substantial emphasis on understanding and collecting data not only on a global scale but also on the regional and country levels. Data Extraction through Primary Research

The second stage involved primary research in which several market players and automotive parts suppliers were contacted to study their viewpoint concerning the development of their market and production capacity, clientele, and product line. This stage concluded in a brief understanding of the competitive ecosystem and also glanced through the strategies and pricing of the companies profiled.

Market Estimates and Forecast

In the final stage of the study, market forecasts for the electric utility were derived using multiple market engineering approaches. This data helped the client to get an overview of the market and accelerate the process of investment.

Case Study- ICT Sector

Business process outsourcing, being one of the lucrative markets from both supply- and demand- side, has appealed to various companies. One of the prominent corporations based out of Japan approached us with their requirements regarding the scope of the procurement outsourcing market for around 50 countries. Additionally, the client also sought key players operating in the market and their revenue breakdown in terms of region and application.


Business Solution

An exhaustive market study was conducted based on primary and secondary research that involved factors such as labor costs in various countries, skilled and technical labors, manufacturing scenario, and their respective contributions in the global GDP. A comparative study of the market was conducted from both supply- and demand side, with the supply-side comprising of notable companies, such as GEP, Accenture, and others, that provide these services. On the other hand, large manufacturing companies from them demand-side were considered that opt for these services.


Conclusion

The report aided the client in understanding the market trends, including country-level business scenarios, consumer behavior, and trends in 50 countries. The report also provided financial insights of crucial players and detailed market estimations and forecasts till 2033.


Frequently Asked Questions

What is the market size and growth projections?

The global Soap market size was valued at USD 46,000 million in 2022 and is projected to reach USD 59,000 million by 2033, growing at a CAGR of 6.5% during the forecast period.

What are the drivers shaping various markets?

The rise of e-commerce has had a significant impact on the soap market. Consumers are increasingly turning to online platforms to purchase their personal care products, including soaps. Online channels provide convenience, a wide range of options, and easy access to product information.

Who are the key competitors of market Players?

Some of the major players operating within the market are Unilever, Procter & Gamble, Colgate-Palmolive, Johnson & Johnson, Reckitt Benckiser Group, Kao Corporation, Beiersdorf AG, Henkel AG & Co. KGaA, L'Oréal SA, The Clorox Company, Godrej Consumer Products Limited, and Kimberly-Clark Corporation.

What are the top performing segments, and countries / regions of each of the markets?

In North America, the soap market is mature and highly competitive. Consumers in this region often prefer premium and organic soap products. There is a growing demand for natural and eco-friendly soaps, with a focus on ingredients and sustainability.

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