In 2022, the market size of smart TVs worldwide reached USD 197.82 billion and is projected to rich USD 451.26 Billion by 2033, growing at a compound annual growth rate (CAGR) of 11.6% from 2023 to 2033.
The growing demand for content on over-the-top (OTT) services has significantly contributed to the growth of the global smart TV market.
The global smart TV market has witnessed significant growth in recent years, driven by technological advancements, increasing consumer demand for connected devices, and the growing popularity of streaming services. Smart TVs are television sets equipped with internet connectivity and built-in software platforms that allow users to access a wide range of digital content and interactive features.
Smart TVs provide users with access to a vast array of digital content, including streaming services, online videos, music streaming platforms, and apps. Users can enjoy their favourite TV shows, movies, and music from popular services like Netflix, Amazon Prime Video, Hulu, YouTube, and more, all directly from their TV screens. Smart TVs offer a convenient and integrated entertainment experience. Users can access and switch between various content sources without the need for additional devices or cables. The integration of streaming services, gaming capabilities, and smart home control into a single device streamlines the user experience and reduces clutter.
Global Smart TV Market: Key Trends
Market forecast in 2022
USD 197.82 Billion
Market forecast in 2033
USD 451.26 Billion
Product, End User, company share, company heat map, company capacity, technology, product capacity, growth factors and more
Haier Inc; Hisense International; Intex Technologies; Koninklijke Philips N.V; LG Electronics Inc; Panasonic Corporation; Samsung Electronics Co. Ltd; Sansui Electric Co. Ltd; Sony Corporation; TCL Electronics Holdings Limited; Toshiba Visual Solutions; Others.
• Increasing Demand for 4K and OLED Displays:
Consumers are increasingly seeking high-quality viewing experiences, driving the demand for smart TVs with 4K Ultra HD and OLED displays. These technologies offer enhanced picture quality, vibrant colours, and improved contrast, providing a more immersive viewing experience.
• Growing Popularity of Streaming Services:
The rise of streaming services, such as Netflix, Amazon Prime Video, and Disney+, has had a significant impact on the smart TV market. Consumers now expect seamless access to their favourite streaming platforms directly from their smart TVs, prompting manufacturers to prioritize compatibility and pre-installed apps for popular streaming services.
• Integration of Voice Control and Virtual Assistants:
Smart TVs are incorporating voice control features, allowing users to navigate menus, search for content, and control their TV settings through voice commands. Integration with virtual assistants like Amazon Alexa and Google Assistant further enhances the convenience and hands-free operation of smart TVs.
Global Smart TV Market: Regional analysis
North America is one of the leading markets for smart TVs, driven by high disposable income, advanced technology adoption, and a robust ecosystem of streaming services. The region has witnessed a significant shift from traditional TV to streaming services, leading to increased demand for smart TVs.
Europe is another significant market for smart TVs, with countries like the UK, Germany, and France leading the adoption. The region's well-developed infrastructure, high internet penetration, and tech-savvy population contribute to the growth of the smart TV market.
European consumers are known for their affinity towards video-on-demand services and online streaming platforms, further fueling the demand for smart TVs.
Asia Pacific represents a vast and rapidly growing market for smart TVs, driven by a combination of factors including rising disposable incomes, expanding middle class, and increasing urbanization. Countries like China, Japan, South Korea, and India are major contributors to the region's smart TV market.
Middle East and Africa:
The Middle East and Africa region are witnessing a growing adoption of smart TVs, driven by factors such as rising urbanization, increasing disposable income, and improving internet connectivity. Countries like the United Arab Emirates, Saudi Arabia, and South Africa are significant markets in the region. Smart TVs are experiencing demand due to the popularity of streaming services, increased digital content consumption, and a growing interest in home entertainment.
Global Smart TV Market: Segmentation
• Android TV
• 4K UHD TV
• Full HD TV
• 8K TV
Screen Size Outlook
• Below 32 inches
• 32 to 45 inches
• 46 to 55 inches
• 56 to 65 inches
• Above 65 inches
Global Smart TV Market: Recent development
• On October 10, 2022, Samsung Electronics announced a partnership with renowned international ODM (Original Development Manufacturing) companies like Atmaca, HKC, and Tempo. This collaboration marked a significant milestone as it allowed non-Samsung smart TV models to utilize the Tizen operating system (OS) for the first time.
• On August 16, 2022, Sony India launched a new television as part of its BRAVIA XR X95K Mini LED series. This television, measuring 216 cm (85 inches), boasts advanced features. It incorporates the XR Backlight Master Drive, which provides precise control over the latest generation Mini LED backlight technology, resulting in remarkable brightness. Additionally, it is powered by the Cognitive Processor XR, enabling exceptional performance. The newly introduced television delivers an unparalleled dynamic range, showcasing stunning highlights and deep blacks that faithfully represent the original vision of content creators.
Global Smart TV Market: Impact of covid-19
Increased Demand for Home Entertainment:
With people spending more time at home due to lockdowns and social distancing measures, there was a surge in demand for home entertainment options. Smart TVs, with their access to streaming services, online content, and interactive features, became a popular choice for consumers looking to enhance their at-home entertainment experiences.
Accelerated Shift Towards Online Streaming:
The pandemic accelerated the already-growing trend of consumers shifting from traditional cable or satellite TV to online streaming services. Smart TVs played a vital role in facilitating this shift, as they provide direct access to popular streaming platforms like Netflix, Amazon Prime Video, and Disney+. The convenience and variety of content available on these platforms contributed to the increased adoption of smart TVs.
Remote Work and Learning:
The pandemic forced a widespread adoption of remote work and remote learning models. Smart TVs, with their larger screens and internet connectivity, became valuable tools for professionals and students who needed to attend virtual meetings, conferences, or online classes. The ability to mirror or cast content from other devices to the smart TV screen further supported these use cases.
Global Smart TV Market: Company Profiles
• Haier Inc.
• Hisense International
• Intex Technologies
• Koninklijke Philips N.V
• LG Electronics Inc
• Panasonic Corporation
• Samsung Electronics Co. Ltd
• Sansui Electric Co. Ltd
• Sony Corporation
• TCL Electronics Holdings Limited
• Toshiba Visual Solutions (TVS Regza Corporation)
Global Smart TV Market: Regional Scope
• Rest of Europe
• South Korea
• Rest of Asia pacific
• Rest of south America
Middle East and Africa
• Saudi Arabia
• South Africa
• Rest of Middle East and Africa
Why to buy this Report?
The report provides quantitative and qualitative aspect for the market in terms of value and volume, along with supporting market trends, challenges, restraints.
The report provides an in depth analysis from both production and consumption point of view at the regional and country level. Key Factors considered within the report scope are Production capacity by countries/regions, average price, consumption ratio, revenue earned and gross margin.
The report provides competitive analysis of around 30-50 companies operated in the market, these companies are bifurcated into niche players, the leaders and major contenders. The companies are analyzed in terms of following factors such as:
• Business Model
• Production Capacity, Revenue, Sales, Gross Margin
• Key Business Strategy
• SWOT Analysis
In terms of competitive landscape, the report provides distinctive factors that would help the end user in taking a key decision within the business:
• Company Share Analysis from 2018-2022
• Company Analysis by Revenue and Sales
• Company Production Capacity, Gross Margin
• Company Share Analysis by Application/End Use
• Company Share Analysis by Product/Specification.
Frequently Asked Questions
• What is the market size and growth projections?
• What is the market size and growth projection for each of the market segments and sub-segments across Countries & Regions?
• What are the top performing segments, and countries / regions of each of the markets?
• What is the market size and growth rate across key countries / regions?
• How big is the global & regional market in terms of revenue and volume?
• How far market will grow in forecast period in terms of revenue and volume?
• What factors will influence demand and supply trends across each markets during the forecast period?
• What are the technology trends shaping various markets?
• Which country / region has more opportunities?
• What is the COVID-19 impact on the market and how long will it take to recover?
• Who are the key competitors of market Players?
• What are the market share (%) of Key Players?
• What are the Merger & Acquisition, New Product Launch, Recent Development within each of the Markets?
• What are PEST analysis, Ecosystem Analysis, Porter's Five Forecast Analysis, Ansoff Matrix, and SWOT Analysis among other analyses for diverse markets?