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Smart Packaging Market Analysis by Type (Intelligent Packaging, Active Packaging, Modified Atmosphere Packaging), by Packaging Technology (Indicators, Sensors, Data Carriers), by Application (Food & beverage, Personal care, Automotive, Healthcare, Others); By Material (Solid, Liquid) and by Region: Global Forecast, 2024 - 2033

  • PUBLISHED ON
  • 2022-03-10
  • NO OF PAGES
  • 280
  • CATEGORY
  • Packaging

Market Overview

The Smart Packaging market is predicted to develop at a compound annual growth rate (CAGR) of 5.72% from 2024 to 2033, when it is projected to reach USD 61.32 billion, based on an average growth pattern. The market is estimated to reach a value of USD 36.46 billion in 2024.   

                                                                  

SOURCE: We Market Research

Smart packaging is the process of enhancing the capabilities and functionality of traditional packaging by integrating state-of-the-art technology. This innovative system gives real-time information about a product's state, usage, and condition through the use of sensors, RFID tags, QR codes, and other electrical components. Enhanced product safety, improved supply chain visibility, and captivating client experiences are some advantages of smart packaging. Companies can use it to monitor inventory, handle shipment conditions, and engage with customers through personalized information. Smart packaging changes how products are marketed, handled, and consumed by improving efficiency, transparency, and interaction throughout the ecosystem through the integration of digital and physical packaging.

The market for smart packaging is being driven by a number of significant factors. First off, the increasing demand for real-time product information and transparent supply chains is what is driving the development of smart packaging technology. Consumer demands for greater convenience and safety have led to an increase in the significance of features like temperature monitoring, freshness indicators, and anti-counterfeiting measures. Additionally, regulatory requirements for sustainability and traceability force organizations to invest in smart packaging solutions. The expansion of e-commerce has further increased the need for creative packaging to preserve product integrity during shipment. The way that packaging and technology are combining to satisfy shifting consumer and industry expectations has led to an overall growth in the smart packaging market.

Market Scope

Report Attributes

Description

Market Size in 2024

USD 36.46 Billion

Market Forecast in 2033

USD 61.32 Billion

CAGR % 2024-2033

5.72%

Base Year

2023

Historic Data

2016-2022

Forecast Period

2024-2033

Report USP

 

Production, Consumption, company share, company heatmap, company production capacity, growth factors and more

Segments Covered

by Type, by Packaging Technology, by Application, by Material and By Region

Regional Scope

North America, Europe, APAC, South America and Middle East and Africa

Country Scope

U.S.; Canada; U.K.; Germany; France; Italy; Spain; Benelux; Nordic Countries; Russia; China; India; Japan; South Korea; Australia; Indonesia; Thailand; Mexico; Brazil; Argentina; Saudi Arabia; UAE; Egypt; South Africa; Nigeria

 

Smart Packaging Industry: Dynamics & Restrains

Market Drivers

Increasingly concerned about the quality and safety- The market for smart packaging is driven by an increasing focus on quality and safety issues. Industries are using smart packaging technology to improve product integrity and safety as customers grow more discriminating. These advancements include real-time product condition monitoring sensors, QR codes, and RFID tracking. Smart packaging helps to prevent contamination and counterfeiting while also reassuring consumers of the authenticity of the product by offering transparency and tracking throughout the supply chain. The increasing need for safe and dependable packaging solutions highlights how important smart packaging is to fulfilling the changing quality and safety requirements across a range of industries.

Brand Enhancement and Marketing - The Smart Packaging Market is primarily driven by marketing and brand promotion. Smart packaging solutions present distinctive chances for brands to engage customers and set themselves out in a crowded market. Personalized experiences, interactive packaging, and augmented reality (AR) aspects produce lasting impressions that increase brand loyalty. Furthermore, smart packaging is an effective tool for marketing efforts since it allows for tailored messaging, in-the-moment promotions, and customer insights via data analytics. Adoption of smart packaging not only improves product visibility but also amplifies the entire brand image, which contributes considerably to market growth as firms look for new and creative ways to engage with tech-savvy consumers.

Market restrains

The absence of standardized protocols and guidelines - The market for smart packaging is constrained by the absence of clear laws and guidelines. The lack of generally accepted industry standards makes it difficult for different smart packaging technologies to integrate and work together seamlessly. This fragmentation makes the development and implementation of integrated supply chain strategies more challenging. Concerns around privacy and data security brought on by the absence of clear standards prevent adoption from happening widely. Standardization is crucial for fostering collaboration, ensuring compatibility, and building trust in smart packaging technology. Maximizing the potential of smart packaging and promoting its wider use across a number of businesses require standardizing standards to overcome these concerns.

We Market Research: Smart Packaging Dashboard

Our marketing platform offers a comprehensive dashboard that provides clients with valuable insights into market trends over the years. Included below is a sample image of our dashboard, and specific PDF logins will be furnished to grant access to this insightful tool.

                                        


Smart Packaging Segmentation

Market- By Type Analysis

By Type, the Smart Packaging Market is Categories into Intelligent Packaging, Active Packaging, Modified Atmosphere Packaging. The Intelligent Packaging segment accounts for the largest share of around 41% in 2022.

                                      

The increasing need for real-time product information and customer engagement is driving the trend of intelligent packaging. While guaranteeing authenticity, technologies such as RFID and QR codes provide engaging experiences. In order to address the changing expectations of consumers for a connected and informed product experience, the category thrives on innovation and transparency.

The following segments are part of an in-depth analysis of the global Smart Packaging market:

Market Segments

 

By   Packaging Technology

·         Indicators

·         Sensors

·         Data Carriers

By   Application

·         Food & beverage

·         Personal care

·         Automotive

·         Healthcare

·         Others

By Material

·         Solid

·         Liquid

 

 

Smart Packaging Industry: Regional Analysis

North America Market Forecast

North America dominate the Smart Packaging Market with the highest revenue generating market with share of more than 46%. North America holds the biggest market share due to a number of variables, including high consumer expenditure, a growing need for convenience and safety, and the presence of significant rivals in the region. The US market is the largest in North America.

                                   


Europe Market Statistics

Europe is the second-largest market for Smart Packaging. Europe Anticipated to experience consistent expansion as a result of strict laws governing food safety and product traceability, rising environmental consciousness, and rising R&D expenditures for intelligent packaging technology. Germany and France are the two biggest marketplaces in Europe.

Asia Pacific Market Forecasts

Asia Pacific is expected to be the fastest-growing market for Smart Packaging during the forecast period. Asia-Pacific Due to factors like a burgeoning population, rising disposable incomes, and increased urbanization, this region is predicted to grow at the quickest rate. China, Japan, and India are the region's three principal markets.

 

Key Market Players

The Smart Packaging Market is dominated by a few large companies, such as

·         3M

·         Sealed Air

·         Westrock Company.

·         BASF SE

·         Bemis Manufacturing Company

·         AMETEK MOCON

·         Amcor plc

·         Primex Plastics Corporation

·         National Packaging Company

·         International Paper.

·         Stora Enso

·         DuPont.

·         Others

 

Recent Developments:

·         In 2022, Sealed Air unveiled prismiq, its digital packaging brand, along with a range of design services, digital printing, and intelligent packaging alternatives. It eliminates waste and excess packaging while also enhancing products and customer interaction. Sealed Air's end-to-end cloud-based platform generates a digital ID unique to each package and gathers and organizes data along the value chain.

1.      Global Smart Packaging Market Introduction and Market Overview

1.1.    Objectives of the Study

1.2.    Global Smart Packaging Market Scope and Market Estimation

1.2.1. Global Smart Packaging Overall Market Size, Revenue (US$ Mn), Market CAGR (%), Market forecast (2023 - 2033)

1.2.2. Global Smart Packaging Market Revenue Share (%) and Growth Rate (Y-o-Y) from 2019 - 2033

1.3.    Market Segmentation

1.3.1. Component of Global Smart Packaging Market

1.3.2. Technology of Global Smart Packaging Market

1.3.3. Application of Global Smart Packaging Market

1.3.4. Region of Global Smart Packaging Market

2.      Executive Summary

2.1.    Global Smart Packaging Market Industry Trends under COVID-19 Outbreak

2.1.1. Global COVID-19 Status Overview

2.1.2. Influence of COVID-19 Outbreak on Global Smart Packaging Market Industry Development

2.2.    Market Dynamics

2.2.1. Drivers

2.2.2. Limitations

2.2.3. Opportunities

2.2.4. Impact Analysis of Drivers and Restraints

2.3.    Pricing Trends Analysis & Average Selling Prices (ASPs)

2.4.    Key Mergers & Acquisitions, Expansions, JVs, Funding / VCs, etc.

2.5.    Porter’s Five Forces Analysis

2.5.1. Bargaining Power of Suppliers

2.5.2. Bargaining Power of Buyers

2.5.3. Threat of Substitutes

2.5.4. Threat of New Entrants

2.5.5. Competitive Rivalry

2.6.    Value Chain / Ecosystem Analysis

2.7.    Russia-Ukraine War Impacts Analysis

2.8.    Economic Downturn Analysis

2.9.      Market Investment Opportunity Analysis (Top Investment Pockets), By Segments & By Region

3.      Global Smart Packaging Market Estimates & Historical Trend Analysis (2019 - 2022)

4.      Global Smart Packaging Market Estimates & Forecast Trend Analysis, by TYPE

4.1.    Global Smart Packaging Market Revenue (US$ Mn) Estimates and Forecasts, by TYPE, 2019 to 2033

4.1.1. Intelligent Packaging

4.1.2. Active Packaging

4.1.3. Modified Atmosphere Packaging

5.      Global Smart Packaging Market Estimates & Forecast Trend Analysis, by Packaging Technology

5.1.    Global Smart Packaging Market Revenue (US$ Mn) Estimates and Forecasts, by Packaging Technology, 2019 to 2033

5.1.1. Indicators

5.1.2. Sensors

5.1.3. Data Carriers

6.      Global Smart Packaging Market Estimates & Forecast Trend Analysis, by Application

6.1.    Global Smart Packaging Market Revenue (US$ Mn) Estimates and Forecasts, by Application, 2019 to 2033

6.1.1. Food & beverage

6.1.2. Personal care

6.1.3. Automotive

6.1.4. Healthcare

6.1.5. Others

7.      Global Smart Packaging Market Estimates & Forecast Trend Analysis, by MATERIAL

7.1.    Global Smart Packaging Market Revenue (US$ Mn) Estimates and Forecasts, by Application, 2019 to 2033

7.1.1. Solid

7.1.2. Liquid

8.      Global Smart Packaging Market Estimates & Forecast Trend Analysis, by Region

8.1.    Global Smart Packaging Market Revenue (US$ Mn) Estimates and Forecasts, by Region, 2019 to 2033

8.1.1. North America

8.1.2. Europe

8.1.3. Asia Pacific

8.1.4. Middle East & Africa

8.1.5. South America

9.      North America Smart Packaging Market: Estimates & Forecast Trend Analysis

9.1.    North America Smart Packaging Market Assessments & Key Findings

9.1.1. North America Smart Packaging Market Introduction

9.1.2. North America Smart Packaging Market Size Estimates and Forecast (US$ Million) (2019 – 2033)

9.1.2.1.   By TYPE

9.1.2.2.   By Packaging Technology

9.1.2.3.   By Application

9.1.2.4.   By MATERIAL

9.1.2.5.   By Country

9.1.2.5.1.     The U.S.

9.1.2.5.2.     Canada

9.1.2.5.3.     Mexico

10.  Europe Smart Packaging Market: Estimates & Forecast Trend Analysis

10.1.  Europe Smart Packaging Market Assessments & Key Findings

10.1.1.   Europe Smart Packaging Market Introduction

10.1.2.   Europe Smart Packaging Market Size Estimates and Forecast (US$ Million) (2019 – 2033)

10.1.2.1.    By TYPE

10.1.2.2.    By Packaging Technology

10.1.2.3.    By Application

10.1.2.4.    By MATERIAL

10.1.2.5.    By Country

10.1.2.5.1. Germany

10.1.2.5.2. U.K.

10.1.2.5.3. France

10.1.2.5.4. Italy

10.1.2.5.5. Spain

10.1.2.5.6. Russia

10.1.2.5.7. Rest of Europe

11.  Asia Pacific Smart Packaging Market: Estimates & Forecast Trend Analysis

11.1.  Asia Pacific Market Assessments & Key Findings

11.1.1.   Asia Pacific Smart Packaging Market Introduction

11.1.2.   Asia Pacific Smart Packaging Market Size Estimates and Forecast (US$ Million) (2019 – 2033)

11.1.2.1.    By TYPE

11.1.2.2.    By Packaging Technology

11.1.2.3.    By Application

11.1.2.4.    By MATERIAL

11.1.2.5.    By Country

11.1.2.5.1. China

11.1.2.5.2. Japan

11.1.2.5.3. India

11.1.2.5.4. Australia

11.1.2.5.5. South Korea

11.1.2.5.6. ASEAN

11.1.2.5.7. Rest of Asia Pacific

12.  Middle East & Africa Smart Packaging Market: Estimates & Forecast Trend Analysis

12.1.  Middle East & Africa Market Assessments & Key Findings

12.1.1.   Middle East & Africa Smart Packaging Market Introduction

12.1.2.   Middle East & Africa Smart Packaging Market Size Estimates and Forecast (US$ Million) (2019 – 2033)

12.1.2.1.    By TYPE

12.1.2.2.    By Packaging Technology

12.1.2.3.    By Application

12.1.2.4.    By MATERIAL

12.1.2.5.    By Country

12.1.2.5.1. U.A.E.

12.1.2.5.2. Saudi Arabia

12.1.2.5.3. Egypt

12.1.2.5.4. South Africa

12.1.2.5.5. Rest of Middle East & Africa

13.  South America Smart Packaging Market: Estimates & Forecast Trend Analysis

13.1.  South America Market Assessments & Key Findings

13.1.1.   South America Smart Packaging Market Introduction

13.1.2.   South America Smart Packaging Market Size Estimates and Forecast (US$ Million) (2019 – 2033)

13.1.2.1.    By TYPE

13.1.2.2.    By Packaging Technology

13.1.2.3.    By Application

13.1.2.4.    By MATERIAL

13.1.2.5.    By Country

13.1.2.5.1. Brazil

13.1.2.5.2. Argentina

13.1.2.5.3. Colombia

13.1.2.5.4. Rest of South America

14.  Competition Landscape

14.1.  Global Smart Packaging Market Competition Matrix & Benchmarking, by Leading Players / Innovators / Emerging Players / New Entrants

14.2.  Global Smart Packaging Market Competition White Space Analysis, By Application

14.3.  Global Smart Packaging Market Competition Heat Map Analysis, By Application

14.4.  Global Smart Packaging Market Concentration & Company Market Shares (%) Analysis, 2022

15.  Company Profiles

15.1.                     3M

15.1.1.   Company Overview & Key Stats

15.1.2.   Financial Performance & KPIs

15.1.3.   Product Portfolio

15.1.4.   Business Strategy & Recent Developments

* Similar details would be provided for all the players mentioned below 

15.2.      Sealed Air

15.3.      Westrock Company.

15.4.      BASF SE

15.5.      Bemis Manufacturing Company

15.6.      AMETEK MOCON

15.7.      Amcor plc

15.8.      Primex Plastics Corporation

15.9.      National Packaging Company

15.10.  International Paper.

15.11.  Stora Enso

15.12.  DuPont

15.13.  Others

16.  Research Methodology

16.1.  External Transportations / Databases

16.2.  Internal Proprietary Database

16.3.  Primary Research

16.4.  Secondary Research

16.5.  Assumptions

16.6.  Limitations

16.7.  Report FAQs

17.  Research Findings & Conclusion

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We Market Research senior executive is assigned to each consulting engagement and works closely with the project team to deliver as per the clients expectations.

Market Research Process




We Market Research monitors 3 important attributes during the QA process- Cost, Schedule & Quality. We believe them as a critical benchmark in achieving a project’s success.

To mitigate risks that can impact project success, we deploy the follow project delivery best practices:
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  • Assign a senior SR executive as QA Executive
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Case Study- Automotive Sector

One of the key manufacturers of automotive had plans to invest in electric utility vehicles. The electric cars and associated markets being a of evolving nature, the automotive client approached We Market Research for a detailed insight on the market forecasts. The client specifically asked for competitive analysis, regulatory framework, regional prospects studied under the influence of drivers, challenges, opportunities, and pricing in terms of revenue and sales (million units).

Solution

The overall study was executed in three stages, intending to help the client meet its objective of precisely understanding the entire market before deciding on an investment. At first, secondary research was conducted considering political, economic, social, and technological parameters to get a gist of the various aspects of the market. This stage of the study concluded with the derivation of drivers, opportunities, and challenges. It also laid substantial emphasis on understanding and collecting data not only on a global scale but also on the regional and country levels. Data Extraction through Primary Research

The second stage involved primary research in which several market players and automotive parts suppliers were contacted to study their viewpoint concerning the development of their market and production capacity, clientele, and product line. This stage concluded in a brief understanding of the competitive ecosystem and also glanced through the strategies and pricing of the companies profiled.

Market Estimates and Forecast

In the final stage of the study, market forecasts for the electric utility were derived using multiple market engineering approaches. This data helped the client to get an overview of the market and accelerate the process of investment.

Case Study- ICT Sector

Business process outsourcing, being one of the lucrative markets from both supply- and demand- side, has appealed to various companies. One of the prominent corporations based out of Japan approached us with their requirements regarding the scope of the procurement outsourcing market for around 50 countries. Additionally, the client also sought key players operating in the market and their revenue breakdown in terms of region and application.


Business Solution

An exhaustive market study was conducted based on primary and secondary research that involved factors such as labor costs in various countries, skilled and technical labors, manufacturing scenario, and their respective contributions in the global GDP. A comparative study of the market was conducted from both supply- and demand side, with the supply-side comprising of notable companies, such as GEP, Accenture, and others, that provide these services. On the other hand, large manufacturing companies from them demand-side were considered that opt for these services.


Conclusion

The report aided the client in understanding the market trends, including country-level business scenarios, consumer behavior, and trends in 50 countries. The report also provided financial insights of crucial players and detailed market estimations and forecasts till 2033.


Frequently Asked Questions

What is the market size of Smart Packaging Market in 2024?

Smart Packaging Market was valued at USD 36.46 Billion in 2024.

What is the growth rate for the Smart Packaging Market?

Smart Packaging Market size will increase at approximate CAGR of 5.72% during the forecasted period.

Which are the top companies operating within the market?

Major companies operating within the Smart Packaging Market are 3M, Sealed Air, Westrock Company, BASF SE, Bemis Manufacturing Company, AMETEK MOCON, Amcor plc, Primex Plastics Corporation, National Packaging Company, International Paper, Stora Enso, DuPont and Other.

Which region dominates the Smart Packaging Market?

North America dominates the market with an active share of 46%.

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