Market Overview

The Global Push-to-talk-over cellular Market valued at USD 3,394 million in 2022 is anticipated to reach a value of USD 8,090 million in 2033, growing at a CAGR of 9.4%.

Report Scope

Push-To-Talk Over Cellular Market: Description

Push-to-talk over cellular is a set of devices and communication services. Also, it is a set of processes that include two-way communication technology with help of wireless devices. It majorly includes push-to-talk voice service for smart phone communications and provides one-to-many and one-to-one voice communication services over a cellular network. The half-duplex Voice-over-IP (VoIP) technology over mobile networks is proliferating the push-to-talk over cellular services for using cellular access resources at its best. In addition, reliable communications services with high quality audio support is also expected to drive the push-to-talk over cellular market growth in the coming years.

Push-to-talk over cellular is widely used for applications that require wide geographical coverage, such as public safety & security, transportation & logistics and more. Public safety & security segment accounted for the highest share in push-to-talk over cellular market as this technology helps in improving public safety communications and interoperable capabilities while strengthening responsiveness & preparedness at all levels of government and private businesses emergency situations. Push-to-talk over cellular devices are increasingly being used by the government and disaster management agencies in hotspots of COVID-19 for communicating in that area.

Advent of Long-term Evolution (LTE) networks in the mobile communication network has replaced land-mobile radio communication technology to facilitate communication in a wider range of areas. Third generation (3G), Terrestrial Trunked Radio (TETRA), Project 25 (P25), Long Term Evolution (LTE), and Internet of Things (IoT) are evolving networks that have emerged over the years with high deployment of various applications. This has prompted the development of large bandwidth architecture that underpins mission critical push-to-talk (PTT), push-to-start, push-to-locate, and push-to-message communications service. It has thus increased the demand for push-to-talk solutions and has witnessed high growth in communicational needs to achieve interoperable communication in case of emergencies or accidents.

Increase in penetration of smartphones and wireless devices is expected to draw new tangents of facilitating effective communication in environment where co-ordination among teams in the stipulated time is critical. Rise in connected devices and growth in need for connect groups and teams with instant push-to-talk communications mediums using smartphone or tablet has increased significantly. Furthermore, evolving push-to-talk platforms for professional workers, with near unlimited coverage over 3G, LTE, Wi-Fi & Satellites has increased the adoption of push-to-talk over cellular solutions at a high rate among mobile device users.

Push-To-Talk Over Cellular Market- Segmental Analysis:

Component Insights

Equipment segment hold the largest market share, and is projected to grow more in the future years. Push-To-Talk Over Cellular (PoC) is a technology that enables two-way communication over cellular networks. It is widely used in industries such as public safety, transportation, construction, and logistics, where instant communication is critical for effective operations. The PoC market includes several equipment segments, each serving a specific need.

Application Insights

Public Safety and Security segment hold the largest market share, and is projected to grow more in the future years. Push-To-Talk Over Cellular (PoC) is a mobile communication technology that enables instant voice communication between individuals or groups using a cellular network. PoC is gaining popularity as a cost-effective alternative to traditional land mobile radio (LMR) systems, especially in the public safety sector.

Regional Insights

The Global Push-to-talk-over Cellular Market is further segmented into five major countries- North America Europe, Asia-pacific, Latin America, Middle East and Africa.

Asia-Pacific is anticipated to garner high growth rate as major players operating in the market are striving to gain a competitive edge over their rivals, as they have the capacity to cater to the global market requirements at a high rate. 

Competitive Analysis

T&T Inc., Verizon Wireless, Motorola Solutions, Inc., T-Mobile, Qualcomm Incorporated, Bell Canada, Iridium Satellite LLC, Tait Communications, Zebra Technologies Corporation, Telstra Corporation Limited, Hytera Communications Corporation Limited, Simoco Wireless Solutions Limited, GroupTalk, Orion Labs, Inc., Zello Inc., Yiip, Inc. VoiceLayer, VoxerNet LLC, International Push to Talk Ltd (iPTT), Enterprise Secure Chat (ESChat), AINA Wireless, S.L. (Azetti Networks), ServiceMax, Inc. (US), PeakPTT, RugGear, and TeamConnect.

·         In February 2023, Samsung announced the launch of its new PTToC solution, called Galaxy PTT, which is aimed at enterprise customers. The solution offers instant communication and collaboration, as well as advanced security features.

·         In December 2022, Motorola Solutions announced a new partnership with Verizon to offer PTToC solutions to their enterprise customers. The partnership will leverage Verizon's 5G Ultra Wideband network and Motorola's devices and software.

·         In October 2022, AT&T announced that it had expanded its PTToC service, AT&T Enhanced Push-to-Talk (EPTT), to include more devices, such as the Samsung Galaxy S21 5G and Galaxy S21+ 5G. The expansion also included new features, such as location tracking and emergency alerts.

Push-To-Talk Over Cellular Market- Segmental Analysis

Based on Component

·         Equipment

·         Software

·         Services

Based on Application

·         Public Safety and Security

·         Construction

·         Energy and Utility

·         Transportation and Logistics

·         Manufacturing

·         Government and Defence

·         Travel and Hospitality

·         Others