IoT in Proptech Market Size - By Component (Hardware, Software and Services), Application, End User, Protocol & IoT Devices: Global and Regional Forecast By 2033

  • 2023-10-11
  • 280
  • Information Communication & Technology

Market Overview

IoT in Proptech Market is projected to reach a value of USD 1,224 million by the end of 2023 growing at a CAGR of 14.6% during the forecast period. The market is experiencing dynamic changes and innovations driven by key trends that are reshaping the real estate and property technology sector. One prominent trend is the increasing adoption of smart building management systems.

As property owners and managers seek to enhance efficiency and reduce operational costs, they are deploying IoT technologies to monitor and control various building functions. This trend includes the integration of IoT devices for lighting, heating, ventilation, and air conditioning (HVAC) systems, occupancy sensors, and energy management solutions, which collectively contribute to more sustainable and eco-friendly buildings.

Another noteworthy trend is the rise of smart home automation. With the growing popularity of home automation systems, property developers are incorporating IoT solutions into residential properties to offer greater convenience and security to homeowners. This includes smart locks, thermostats, lighting control, and voice-activated assistants, transforming traditional homes into interconnected, intelligent spaces.

Energy management remains a critical focus in the IoT in Proptech market, driven by the increasing need for sustainable and environmentally friendly practices. IoT technologies enable real-time monitoring and control of energy consumption within buildings. This trend is particularly relevant in commercial and industrial properties, where optimizing energy usage can lead to substantial cost savings and environmental benefits.

Security and surveillance solutions are also experiencing an IoT-driven transformation. Smart security systems with IoT-enabled cameras, sensors, and access control systems are providing property owners with enhanced monitoring capabilities, enabling them to respond to security threats in real-time and providing peace of mind to occupants.

Furthermore, environmental monitoring is becoming a key trend, especially in healthcare and educational facilities. IoT sensors are deployed to ensure optimal indoor air quality, temperature, and humidity levels, creating healthier and more productive environments. In healthcare, this trend is critical for patient well-being, while in educational institutions, it promotes a conducive learning atmosphere, thereby boosting the growth of IoT in proptech market.

Predictive maintenance is another significant trend in Proptech, where IoT devices collect data to predict when equipment and systems require maintenance. This proactive approach minimizes downtime and ensures optimal operation of critical building infrastructure.

Finally, improving the occupant experience is central to many IoT in Proptech innovations. The integration of IoT devices for personalized lighting, temperature control, and voice-activated services enhances the comfort and satisfaction of occupants in residential and commercial properties.

These key trends are reshaping the IoT in Proptech market landscape, offering property owners, developers, and managers innovative solutions to improve efficiency, reduce costs, and create more appealing and sustainable spaces for occupants.

Market Scope

Report Attributes


Market Size in 2022 (Value)

USD 1,121 Million

Market Forecast in 2033 (Value)

USD 4,776 Million

CAGR % 2023-2033


Base Year


Historic Data


Forecast Period


Report USP

Consumption, company share, company heatmap, company production capacity, growth factors and more

Growth Drivers

The adoption of smart building technologies is a major growth driver.

Predictive maintenance solutions are gaining traction. IoT devices collect data to predict when equipment and systems need maintenance.

IoT-driven security solutions are in demand. Smart security systems with IoT-enabled cameras, sensors, and access control enhance property security.

Segments Covered

Component, application, end user, protocol and Iot devices

Regional Scope

North America, Europe, APAC, South America and Middle East and Africa

Country Scope

U.S.; Canada; U.K.; Germany; France; Italy; Spain; Benelux; Nordic Countries; Russia; China; India; Japan; South Korea; Australia; Indonesia; Thailand; Mexico; Brazil; Argentina; Saudi Arabia; UAE; Egypt; South Africa; Nigeria

Key Companies

Honeywell (US),  Siemens (Germany),  Schneider Electric (France),  Johnson Controls (US),  IBM (US),  Microsoft (US),  Cisco (US),  Google (US),  Amazon (US),  Bosch (Germany),  ABB (Switzerland),  Nortek Control (US),  Lutron (US)



Market Dynamics

One of the key drivers fueling the growth of the IoT in Proptech market is the increasing traction of predictive maintenance solutions. Predictive maintenance leverages IoT sensors, data analytics, and machine learning to predict when equipment and building systems require maintenance or repair before they fail. This proactive approach is revolutionizing the real estate and property management industry, offering a wide array of benefits.

First and foremost, predictive maintenance is a game-changer in terms of cost savings. Property owners and managers can optimize their maintenance budgets by addressing issues before they escalate into critical and costly failures. This approach also reduces the need for expensive emergency repairs, ultimately translating into substantial financial savings.

Source: We Market Research

Predictive maintenance minimizes downtime and disruptions, making it a vital component in property management. By identifying and addressing maintenance needs based on data-driven insights, property managers can significantly reduce unplanned downtime, which can be highly disruptive, especially in commercial and industrial properties.

Moreover, the adoption of predictive maintenance leads to an extended lifespan of assets and building systems. By conducting maintenance activities based on actual equipment conditions, property managers can not only save on replacement costs but also contribute to sustainability goals by reducing waste and thus promoting the significance of IoT in proptech market.

Operational efficiency receives a significant boost from predictive maintenance. Building systems and equipment that undergo regular maintenance based on real-time data insights operate at peak performance levels, ensuring that properties run smoothly and efficiently.

Predictive maintenance doesn't only benefit property managers; it also improves tenant satisfaction. For both commercial and residential properties, predictive maintenance ensures that systems like heating, cooling, plumbing, and others operate seamlessly, leading to happier occupants.

This approach also helps in reducing energy consumption. Through optimized maintenance schedules, predictive maintenance ensures that critical systems, such as HVAC, are functioning efficiently. This, in turn, results in reduced energy expenses and aligns with sustainability initiatives.

Market Analysis by Component

Based on component, IoT in proptech market is segmented into hardware, software and services. Hardware segment that primarily consist of Sensors, Gateways, Devices is dominating the market with an active share of 45% in 2022. The Internet of Things (IoT) has been a transformative force within the Property Technology (Proptech) market, with hardware playing a pivotal role in driving key trends that are shaping the industry. Here are the key hardware trends in IoT within the Proptech sector:

Smart Sensors and Devices: The proliferation of smart sensors and devices is at the heart of IoT in Proptech. These devices, including occupancy sensors, environmental monitors, and smart thermostats, allow property managers to collect real-time data about building conditions. This data is used to optimize energy consumption, enhance security, and monitor the health of equipment, leading to improved operational efficiency.

Edge Computing: As the volume of data generated by IoT devices continues to surge, edge computing has gained prominence. Edge devices, such as gateways and controllers, process data locally, reducing latency and conserving bandwidth. This trend is critical for efficient data analysis and enhances the overall responsiveness and efficiency of IoT systems.

Wireless Connectivity: The shift towards wireless communication protocols, such as 5G, Wi-Fi 6, and LoRaWAN, has revolutionized connectivity for IoT devices. This trend ensures faster, more reliable communication, enabling seamless data transfer between devices and central management systems. It supports real-time decision-making and data analytics, which provides an in hand advantage to IoT in proptech market growth.

Miniaturization and Low-Power Design: IoT hardware is evolving to become smaller, more energy-efficient, and cost-effective. This trend is essential for deploying IoT devices discreetly and ensuring extended battery life, particularly for remote sensors and devices.

Enhanced Security Measures: Security is a paramount concern in the Proptech sector. Hardware trends involve the integration of robust security features within IoT devices, including encryption, secure boot mechanisms, and authentication protocols. These features safeguard data and devices against cyber threats, ensuring the integrity and privacy of information.

Market Analysis By Application

Based on application, IoT in proptech market is segmented into Smart Building Management, Smart Home Automation, Energy Management, Security and Surveillance, Environmental Monitoring, Predictive Maintenance, Occupant Experience Enhancement, Parking Management, Others. Smart building management dominates the market with an active share of 30.1% in 2022.

Smart building management is experiencing a significant transformation within the Internet of Things (IoT) in the Proptech market, with key trends shaping the industry's direction. These trends reflect the increasing need for efficient, sustainable, and technologically advanced property management. Here are the key trends in smart building management within IoT in Proptech market:

Energy Optimization: Smart building management is becoming more energy-conscious. IoT-enabled sensors and controls monitor and adjust lighting, HVAC systems, and other utilities in real-time. Machine learning algorithms analyze historical data and environmental conditions to optimize energy consumption, reducing costs and environmental impact.

Predictive Maintenance: IoT is driving predictive maintenance in smart buildings. Sensors installed in elevators, HVAC systems, and other critical equipment detect anomalies and wear and tear. This trend enhances operational efficiency by allowing property managers to schedule maintenance before issues become critical, reducing downtime and repair costs.

Space Utilization: IoT-driven occupancy sensors and space management solutions optimize space utilization within smart buildings. Real-time data on space occupancy helps property managers allocate resources more efficiently, enabling better workspace utilization and cost savings.

Health and Safety Monitoring: Post-pandemic, health and safety monitoring is a critical trend. IoT sensors can monitor indoor air quality, humidity, and occupancy to ensure healthier, safer environments. This includes touchless access control and contact tracing features to enhance safety for building occupants.

Enhanced Security: Security is a perennial concern, and IoT is strengthening it. Smart building management systems integrate advanced access control, surveillance, and intrusion detection systems. IoT devices can detect unusual activities or unauthorized access, enhancing overall security and boosting the growth of IoT in proptech market.

Market Analysis By Region

Based on the geography, IoT in proptech market is studied across North America, Europe, Asia Pacific, South America and MEA. Below figure depicts the regional share breakdown within the market:


In North America, the IoT in Proptech market is witnessing several key trends that are shaping the future of property technology in the region. North America has been a hotbed for technological innovation and adoption, and the Proptech sector is no exception. Here are some of the key trends in IoT-driven Proptech in North America:

Smart Home Integration: North America has seen widespread adoption of smart home technologies. IoT-driven Proptech is aligning with this trend by integrating smart home features into residential and commercial properties. These features include voice-activated assistants, smart lighting, security systems, and energy management solutions. The goal is to enhance comfort, convenience, and energy efficiency for property occupants.

Sustainable and Green Buildings: Sustainability and green building practices are a dominant trend WITHIN IoT in proptech market. IoT technology allows property managers to monitor and optimize energy and resource usage. This trend is driven by both environmental concerns and cost savings, as efficient buildings have lower operational expenses.

Data-Driven Decision Making: The IoT generates vast amounts of data, and North American Proptech firms are increasingly using this data for decision-making. Real-time analytics and insights into building performance help property managers make informed choices, reduce operational costs, and enhance tenant experiences.

Commercial Real Estate Optimization: In North America, IoT technology is optimizing commercial real estate usage. IoT sensors provide data on occupancy, space utilization, and environmental conditions. This information helps property managers allocate resources efficiently and create agile, flexible workspaces.

Contactless Access and Safety: The COVID-19 pandemic accelerated the adoption of contactless access control and health and safety monitoring. IoT solutions for touchless access, temperature checks, and occupancy monitoring are becoming essential features for both residential and commercial properties, thus creating a smoother base for IoT in proptech market.

Urbanization and Smart Cities: North American cities are becoming smarter, with a focus on efficient transportation, utilities, and public services. IoT plays a crucial role in this transformation, enabling smart city initiatives that encompass various aspects of urban living, including connected transportation and utility management.

Real Estate Investment and Proptech Startups: The region continues to attract significant investment in Proptech startups, fostering innovation in IoT applications for property management. Investors are recognizing the potential of IoT solutions to enhance the value of real estate assets.

These regional trends is expected to standstill and propel the growth of IoT in proptech market.

Competitive Analysis

Some of the major companies operating within the IoT in proptech market are: Honeywell (US),  Siemens (Germany),  Schneider Electric (France),  Johnson Controls (US),  IBM (US),  Microsoft (US),  Cisco (US),  Google (US),  Amazon (US),  Bosch (Germany),  ABB (Switzerland),  Nortek Control (US),  Lutron (US)

Honeywell and Siemens holds a larger market share in the North American and European markets, while Schneider Electric and Johnson Controls are expected to have a larger market share in the APAC market.

Market Segments

By Component

·         Hardware (Sensors, Gateways, Devices)

·         Software (IoT Platforms, Data Analytics, Applications)

·         Services (Consulting, Integration, Maintenance)

By Application

·         Smart Building Management

·         Smart Home Automation

·         Energy Management

·         Security and Surveillance

·         Environmental Monitoring

·         Predictive Maintenance

·         Occupant Experience Enhancement

·         Parking Management

·         Others


By End User

·         Residential

·         Commercial (Office Spaces, Retail, Hospitality)

·         Industrial

·         Healthcare Facilities

·         Educational Institutions

·         Government and Public Buildings


By Protocol

·         Wi-Fi

·         Bluetooth

·         Zigbee

·         Z-Wave

·         LoRa

·         Sigfox

·         NB-IoT

·         Others


By IoT Devices

·         Smart Thermostats

·         Smart Lighting Systems

·         Smart Locks

·         Security Cameras

·         Smart Sensors (Occupancy, Temperature, Humidity)

·         Smart HVAC Systems

·         Building Automation Systems

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Case Study- Automotive Sector

One of the key manufacturers of automotive had plans to invest in electric utility vehicles. The electric cars and associated markets being a of evolving nature, the automotive client approached We Market Research for a detailed insight on the market forecasts. The client specifically asked for competitive analysis, regulatory framework, regional prospects studied under the influence of drivers, challenges, opportunities, and pricing in terms of revenue and sales (million units).


The overall study was executed in three stages, intending to help the client meet its objective of precisely understanding the entire market before deciding on an investment. At first, secondary research was conducted considering political, economic, social, and technological parameters to get a gist of the various aspects of the market. This stage of the study concluded with the derivation of drivers, opportunities, and challenges. It also laid substantial emphasis on understanding and collecting data not only on a global scale but also on the regional and country levels. Data Extraction through Primary Research

The second stage involved primary research in which several market players and automotive parts suppliers were contacted to study their viewpoint concerning the development of their market and production capacity, clientele, and product line. This stage concluded in a brief understanding of the competitive ecosystem and also glanced through the strategies and pricing of the companies profiled.

Market Estimates and Forecast

In the final stage of the study, market forecasts for the electric utility were derived using multiple market engineering approaches. This data helped the client to get an overview of the market and accelerate the process of investment.

Case Study- ICT Sector

Business process outsourcing, being one of the lucrative markets from both supply- and demand- side, has appealed to various companies. One of the prominent corporations based out of Japan approached us with their requirements regarding the scope of the procurement outsourcing market for around 50 countries. Additionally, the client also sought key players operating in the market and their revenue breakdown in terms of region and application.

Business Solution

An exhaustive market study was conducted based on primary and secondary research that involved factors such as labor costs in various countries, skilled and technical labors, manufacturing scenario, and their respective contributions in the global GDP. A comparative study of the market was conducted from both supply- and demand side, with the supply-side comprising of notable companies, such as GEP, Accenture, and others, that provide these services. On the other hand, large manufacturing companies from them demand-side were considered that opt for these services.


The report aided the client in understanding the market trends, including country-level business scenarios, consumer behavior, and trends in 50 countries. The report also provided financial insights of crucial players and detailed market estimations and forecasts till 2033.

Frequently Asked Questions

What is the size of IoT in proptech market?

IoT in proptech market was valued at USD 1,121 million in 2022 and is projected to grow at a CAGR of 14.6%

How much share does APAC hold within the IoT in proptech market?

Asia Pacific holds around 22% share within the market

Which are the key companies operating within the IoT in proptech market?

Major companies operating within the market are Honeywell (US), Siemens (Germany), Schneider Electric (France), Johnson Controls (US), IBM (US), Microsoft (US), Cisco (US), Google (US), Amazon (US), Bosch (Germany), ABB (Switzerland), Nortek Control (US), Lutron (US) and others.

Which application dominates the IoT in proptech market?

Smart building management dominates the market with an active share of 30.1% in 2022.


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