Global Oral Beauty and Health Products Market – Overview

Global  oral beauty and health products market was valued at USD 24,000  million in 2022 and is estimated to reach a value of USD 30,150 million by 2033 with a CAGR of 4.5% during the forecast period 2023-2033

Normally the body's natural defenses and good oral health care keep the bacteria under control and also nourishes one’s personality. However, without proper oral hygiene, bacteria can reach levels that might lead to oral infections, such as tooth decay and gum disease.

Report Scope

Report Attributes	Description
Market Size in 2022	USD 24,000 Million
Market Forecast in 2033	USD 30,150 Million
CAGR % 2023-2033	4.5%
Base Year	2022
Historic Data	2019-2021
Forecast Period	2023-2033
Report USP	Production, Consumption, company share, company heatmap, company production capacity, growth factors and more
Segments Covered	Type, application and sales channel
Regional Scope	North America, Europe, APAC, South America and Middle East and Africa
Country Scope	U.S.; Canada; U.K.; Germany; France; Italy; Spain; Benelux; Nordic Countries; Russia; China; India; Japan; South Korea; Australia; Indonesia; Thailand; Mexico; Brazil; Argentina; Saudi Arabia; UAE; Egypt; South Africa; Nigeria
Key Companies	include Procter & Gamble Company; Johnson & Johnson Services, Inc.; Colgate-Palmolive Company; GlaxoSmithKline plc.; Church & Dwight Co., Inc.; Dr. Fresh, LLC; Dentaid; Lion Corporation; Sunstar Suisse S.A., Henkel AG & Co. KGaA, Unilever PLC, Dabur India Ltd., and Ultradent Products.

The growth in the prevalence of dental caries both among adults and children is expected to drive the growth of the market during the forecast period. Also, every year, nearly 15% of the edentulous population opts for dentures, as stated by the American College of Prosthodontists and this number is expected to rise and thus is estimated to impact positively on the market. Also, the geriatric population is considered another driver impacting the demand for denture products and thus is resulting in the growth of the market during the forecast period.

The pandemic has caused the slowing down of the market in the previous forecast period. The supply chain of dental oral care products was affected during the lockdown period thus resulting in the hampering of the market.

However, this was estimated to be a temporary effect and the growth is estimated to be followed in the present forecast period at a massive rate. An increase in awareness regarding dental care is also fostering the growth of the market.

Global Oral Beauty and Health Products Market – Key Trends

Increasing awareness about dental care to boost the growth of the market

The increase in awareness among the population regarding aesthetic oral treatment aids is expected to foster the growth of the market at a spectacular rate. In order to augment their dental esthetics teeth, whitening products are also being widely adopted by the people and this factor is likely to boost the market growth.

Promoting dental hygiene by dentists to provide the market growth

In the U.S. Dental hygienists, there are around 150,000 registered dental hygienists as per the American Dental Hygienists’ Association. These professionals promote good oral hygiene by providing proper dental hygiene techniques and plans and thus are a good source of recommending appropriate oral cleaning products to be used. This factor too is estimated to boost the growth of the market during the forecast period.

 

Global Oral Beauty and Health Products Market – Market segmentation

The demand for oral beauty products produced for home use has been increasing in recent years, driven by various factors.

One of the primary drivers of this demand is the increasing awareness of the importance of oral hygiene and the impact it has on overall health. As consumers become more conscious of the importance of maintaining good oral health, they are looking for products that can help them achieve this goal from the comfort of their own homes.

Another factor driving the demand for oral beauty products produced for home use is the growing interest in personal grooming and appearance. Consumers are increasingly looking for products that can help them achieve a bright, white smile and healthy-looking teeth and gums.

In addition, the COVID-19 pandemic has also contributed to the growth of this market, as more consumers are choosing to practice self-care and hygiene routines at home.

To meet the growing demand for oral beauty products produced for home use, manufacturers are increasingly focusing on developing innovative products that are easy to use and offer visible results. This has led to the development of products such as electric toothbrushes, teeth whitening kits, and water flossers, which are designed for home use and offer convenience and ease of use.

Overall, the demand for oral beauty products produced for home use is expected to continue to grow in the coming years, driven by the increasing focus on oral hygiene and appearance, the growing interest in personal grooming and self-care, and the continued development of innovative and easy-to-use products by manufacturers.

Global Oral Beauty and Health Products Market – Geographical Landscape

The Asia Pacific region dominated the market in 2021 and is expected to dominate the market even in the present forecast period. The major players in countries like India is also playing a major role in the market growth in the region. The demand for oral care products is high owing to the presence of highly populated countries like China and India.

The demand for oral care products in Indonesia has been growing steadily in recent years, driven by various factors.

One of the primary drivers of this demand is the increasing awareness of the importance of oral hygiene and the impact it has on overall health. As Indonesian consumers become more conscious of the importance of maintaining good oral health, they are looking for products that can help them achieve this goal.

Another factor driving the demand for oral care products in Indonesia is the growing interest in personal grooming and appearance. Indonesian consumers are increasingly looking for products that can help them achieve a bright, white smile and healthy-looking teeth and gums.

In addition, the increasing disposable income of the Indonesian middle class has also contributed to the growth of this market, as more consumers have the means to afford higher-end oral care products.

To meet the growing demand for oral care products in Indonesia, manufacturers are increasingly focusing on developing innovative products that are tailored to the needs and preferences of Indonesian consumers. This has led to the development of products such as herbal toothpaste, mouthwash, and other natural and organic oral care products that are popular among Indonesian consumers.

Overall, the demand for oral care products in Indonesia is expected to continue to grow in the coming years, driven by the increasing awareness of the importance of oral hygiene and health, the growing interest in personal grooming and appearance, and the rising disposable income of the Indonesian middle class.

Global Oral Beauty and Health Products Market – Competitive Landscape

The players in the market are proactively engaged in launching innovative products that benefit users with at-home usage convenience and are user-friendly. Major players include Procter & Gamble Company; Johnson & Johnson Services, Inc.; Colgate-Palmolive Company; GlaxoSmithKline plc.; Church & Dwight Co., Inc.; Dr. Fresh, LLC; Dentaid; Lion Corporation; Sunstar Suisse S.A., Henkel AG & Co. KGaA, Unilever PLC, Dabur India Ltd., and Ultradent Products.

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By Product Type

• Tooth Brush

• Tooth Paste

• Mouth Wash

By End-Users/Application

• Home

• Dentistry

By Sales Channel

Online

Distributors

Direct Sales

Regions

North America

·         U.S.

·         Canada

·         Mexico

Europe

·         Germany

·         U.K.

·         France

·         Italy

·         Spain

·         Russia

·         Rest of Europe

Asia Pacific

·         China

·         Japan

·         India

·         Australia

·         Korea

·         Rest of Asia pacific

South America

·         Brazil

·         Argentina

·         Colombia

·         Rest of South America

Middle East & Africa

·         UAE

·         Saudi Arabia

·         Egypt

·         Oman

·         Kuwait

·         South Africa

·         Rest of MEA

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