Global Hard Kombucha Market Analysis by Product Type, Application, Region and segments forecast till 2033

Market Overview

The Global hard kombucha market is presently worth USD 5,360 million, and is anticipated to grow to a value of more than USD 11,910 million by 2033, with a growing CAGR (compound annual growth rate) of over 12.2% from 2023 to 2033.

Report Scope

Kombucha also known as tea mushroom, tea fungus, or Manchurian mushroom when referring to the culture; is a fermented, softly effervescent, sweetened black or green tea drink. To distinguish it from the bacteria and yeast culture, the beverage is sometimes referred to as kombucha tea. The addition of juice, spices, fruit, or other flavourings is common.

Green or black tea with a decreased starch and sugar concentration is used to make hard kombucha. Hard kombucha is a probiotic beverage that is also slightly alcoholic. Hard kombucha's probiotics aid to control weight gain, promote digestion, prevent discomfort or inflammation, and lower blood sugar levels. Hard kombucha also contains vitamins and minerals, as well as organic acids and other enzymes, all of which are beneficial to one's health

Consumers have turned substantially toward proactively addressing health and wellness, dedicating themselves to enhancing their health and overall longevity, resulting in increased product adoption. Kombucha is advertised as a drink that removes toxins, enhances energy and the immune system, and aids in weight loss, all of which are boosting its global adoption. Because of the increased cases of coronavirus infection, the COVID-19 pandemic had a favourable impact on the fermented beverage business, which saw a modest increase as consumer demand changed towards immunity-boosting beverages. Consumers' sensible behaviour and growing health consciousness are driving demand for hard kombucha and propelling the industry forward.

Hard kombucha flavours such as blueberry basil, berry hibiscus, mint and cherry, and many others provide the user with a change of taste, an opportunity to sample new flavours, and the freedom to choose from. This element is also propelling the hard kombucha market forward. The proliferation of bars, beer shops, wineries, and craft breweries in many parts of the world is fuelling the consumption of hard kombucha and its market.

Drivers: Increasing way of healthy life will drive the market expansion

Consumers' growing health consciousness represents a huge opportunity for this business. On a global scale, hard kombucha is anticipated to become a big spotlight achiever in craft breweries and other winery shops. The appealing packaging, particularly the unisex design, is likely to open up new market opportunities. Additionally, the companies' promotional actions are likely to boost product visibility and market share. The product portfolio research and development are expected to boost the hard kombucha market.

Challenge: Lack of awareness and education among consumers

One of the challenges faced by the hard kombucha market is the lack of awareness and education among consumers. Hard kombucha is a relatively new product in the alcoholic beverage industry and many consumers may not be familiar with the concept or the health benefits associated with kombucha. As a result, marketing and advertising efforts may need to focus on educating consumers about the product, its health benefits, and how it differs from other alcoholic beverages.

Trends: Growing health consciousness among consumers is driving the growth of the hard kombucha market

Hard kombucha also contains vitamins and minerals, as well as organic acids and other enzymes, all of which are beneficial to one's health. Consumers' growing health concern is propelling the hard kombucha business forward. Hard kombucha's minor alcoholic nature has led to its use as a substitute for cider, cocktail, wine, and beer. In craft breweries, hard Kombucha is becoming more popular. In the wellness industry, the hard kombucha market of natural origin has found extensive application.

Product Type Insights

The 3 to 5% alcohol by volume segment holds the largest Hard Kombucha Market share with more than 40%, and is projected to grow more in the coming future years. Hard kombucha typically contains 3 to 5% alcohol by volume, although some brands may have slightly higher or lower alcohol content.

The popularity of hard kombucha has been growing in recent years due to a number of factors. Firstly, consumers are increasingly interested in healthier alcoholic beverage options, and hard kombucha offers a low-calorie, low-sugar alternative to beer and wine. Additionally, there is a growing demand for functional beverages that offer health benefits beyond just hydration or refreshment, and many hard kombucha brands claim to promote gut health and boost the immune system. Finally, the popularity of kombucha as a non-alcoholic beverage has helped to create a natural audience for hard kombucha as consumers look for new and interesting ways to enjoy their favorite fermented drink.

Application Insights

The Online channel segment is slated to generate more than 55% of Hard Kombucha Market share over the stipulated timeline. One of the primary reasons for this growth is the increasing demand for healthier alcoholic beverages among consumers who are looking for alternatives to traditional beer and wine. The online channel offers several advantages for Hard Kombucha brands, such as the ability to reach a wider audience, offer a greater variety of flavors and products, and provide a convenient shopping experience. Additionally, the COVID-19 pandemic has accelerated the adoption of online channels for alcohol purchases, further driving the growth of Hard Kombucha sales through this channel.

Regional Insights

In term of geographic region, the Global hard kombucha market is divided into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

North America dominates the market with the highest market share. Presence of potential market leaders in the locale is one of the main considerations contributing toward the development of the Asia-Pacific market. In the United States, there are several brands of hard kombucha that are widely available, including Health-Ade, Flying Embers, Boochcraft, and Kombrewcha. These brands have experienced significant growth in recent years and are expanding their distribution across the country. Some of the key trends in the US hard kombucha market include:

·         Increased consumer interest in health and wellness

·         Growing popularity of functional beverages

·         Expansion of product offerings

·         Increased availability

·         Innovation in brewing techniques and flavors

Kombucha consumption has been growing in Mexico in recent years, as more people become interested in health and wellness. Some local producers are making traditional kombucha with Mexican fruits and flavors, such as hibiscus, tamarind, and guava.

Competitive Analysis

Major players competing in Global hard kombucha market are GT’s, Kombrewcha, Boochcraft, KYLA (Full Sail Brewing), Flying Embers, Wild Tonic, New Holland Brewing, Unity Vibration, and JuneShine.

·         In August 2021, Anheuser-Busch announced the launch of their new hard kombucha brand, "Kombrewcha," which is brewed with organic ingredients and contains only 95 calories per serving. This marks the company's first entry into the hard kombucha market.

·         In July 2021, Health-Ade Kombucha announced the launch of their new hard kombucha line, which includes three flavors: Pomegranate, Lemon-Lime, and Passionfruit. The brand is known for its traditional, non-alcoholic kombucha, but saw an opportunity to enter the fast-growing hard kombucha market.

·         In April 2021, GT's Living Foods, one of the pioneers of the kombucha industry, announced the launch of their new line of hard kombucha, which includes three flavors: Tantric Turmeric, Vibranium, and Living in Gratitude. The brand has a strong following for its non-alcoholic kombucha and is now expanding into the hard kombucha space.

Global Hard Kombucha Market- Segmental Analysis

Based by product type

·         3 to 5% alcohol by volume

·         6 to 8% alcohol by volume

Based by application

·         Online channel

·         Offline channel

·         Other

Why to buy this Report?

The report provides quantitative and qualitative aspect for Global Hard Kombucha Market in terms of value and volume, along with supporting market trends, challenges, restraints.

The report provides an in depth analysis from both Product Typeion and consumption point of view at the regional and country level. Key Factors considered within the report scope are Product Typeion capacity by countries/regions, average price, consumption ratio, revenue earned and gross margin.

The report provides competitive analysis of around 30-50 companies operated in Global Hard Kombucha Market, these companies are bifurcated into niche players, the leaders and major contenders. The companies are analyzed in terms of following factors such as:

•             Business Model

•             Product Typeion Capacity, Revenue, Sales, Gross Margin

•             Key Business Strategy

•             SWOT Analysis

In terms of competitive landscape, the report provides distinctive factors that would help the Card Product Type in taking a key decision within the business:

•             Company Share Analysis from 2020-2022

•             Company Analysis by Revenue and Sales

•             Company Product Type Capacity, Gross Margin

•             Company Share Analysis by Card Product Type/Card Product Type

•             Company Share Analysis by Product Type/Specification