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Functional Dairy Market Size, Industry Analysis Report By Product Type (Yogurt, Cheese, Butter, Milk), By End use (Frozen food, Bakery, Confectionary, Beverages, Clinical nutrition), By Distribution Channel (Online Store-based Retailing , Store-based Retailing) & Region – Forecasts

  • PUBLISHED ON
  • 2024-09-27
  • NO OF PAGES
  • 253
  • CATEGORY
  • Food & Beverages

Global Functional Dairy Market

Market Overview:

The global Functional Dairy market was valued at USD 42.51 million in 2022 and expected to grow at a CAGR of 4.5% during the forecast period. Functional dairy refers to dairy products that have been fortified with additional nutrients or ingredients to provide specific health benefits beyond basic nutrition. These products are designed to offer consumers a more functional and targeted approach to their dietary needs, and may include added vitamins, minerals, probiotics, prebiotics, or other bioactive compounds. Examples of functional dairy products include:

Probiotic Yogurt: Yogurt that contains live cultures of beneficial bacteria, which are believed to promote digestive health and boost the immune system.

Fortified Milk: Milk that has been enriched with additional vitamins and minerals, such as calcium, vitamin D, or iron, to help support bone health and overall nutrition.

Prebiotic Cheese: Cheese that contains added prebiotic fibers, which are believed to promote the growth of beneficial bacteria in the gut and improve digestion.

Omega-3 Enriched Yogurt: Yogurt that has been fortified with omega-3 fatty acids, which are believed to help support heart health and reduce inflammation.

The market for functional dairy is growing, driven by increasing consumer interest in health and wellness, and a desire for more targeted and personalized nutrition options. Manufacturers are responding to this demand by developing new and innovative functional dairy products, such as high-protein yogurts, low-lactose milks, and lactose-free cheeses.

Overall, functional dairy offers consumers a convenient and tasty way to supplement their diets with additional nutrients and health-promoting ingredients, and is likely to continue to grow in popularity as consumers become increasingly health-conscious and seek out more personalized nutrition options.

Covid-19 Impact:

The COVID-19 pandemic has had both positive and negative impacts on the functional dairy market.

On the positive side, there has been increased demand for functional dairy products such as probiotics and vitamin-enriched milk and yogurt, as consumers seek to boost their immune systems and overall health. This has led to an increase in sales of these products, as well as an expansion of the functional dairy market as new products are developed to meet consumer demand.

On the negative side, the pandemic has also led to disruptions in the dairy supply chain, as well as challenges in distribution and logistics. This has led to higher prices and reduced availability of some functional dairy products in certain markets. In addition, changes in consumer behavior, such as increased online shopping and reduced dining out, have also had an impact on the functional dairy market, as manufacturers adjust their strategies to reach consumers in new ways.

Overall, the COVID-19 pandemic has had a mixed impact on the functional dairy market, with both opportunities and challenges for manufacturers and retailers. However, as consumers continue to prioritize health and wellness, and seek out more personalized and functional nutrition options, the functional dairy market is likely to continue to grow in the coming years.

Market Dynamics:

Drivers:

Rising consumer awareness and interest in health and wellness: Consumers are increasingly interested in products that offer health benefits beyond basic nutrition, and are seeking out functional dairy products that offer added vitamins, minerals, probiotics, and other bioactive compounds.

Growing demand for personalized nutrition: Consumers are looking for more personalized nutrition options that address their specific health needs and concerns, and functional dairy products can offer targeted solutions for a variety of health conditions and concerns.

Innovation and product development: Manufacturers are investing in research and development to create new and innovative functional dairy products that meet the evolving needs and preferences of consumers.

Increased availability and accessibility: Functional dairy products are becoming more widely available and accessible, as manufacturers expand distribution channels and invest in marketing and promotion to reach a wider audience.

Regulatory support: Governments and regulatory bodies are increasingly recognizing the health benefits of functional foods, including functional dairy products, and are providing support and guidance to manufacturers in developing and promoting these products.

Overall, the combination of consumer demand, product innovation, and regulatory support is driving the growth of the functional dairy market, and is likely to continue to do so in the coming years.

Restraints:

High Cost: Functional dairy products can be more expensive than traditional dairy products, which could limit their appeal to price-sensitive consumers.

Limited Consumer Awareness and Education: Despite growing interest in health and wellness, many consumers may not fully understand the health benefits of functional dairy products, or how to incorporate them into their diets.

Taste and Texture: Some functional dairy products, particularly those that contain added nutrients or other ingredients, may have a different taste or texture than traditional dairy products, which could be a barrier for some consumers.

Competition from Alternative Products: Functional dairy products face competition from other functional foods and supplements, as well as alternative sources of protein and nutrients.

Regulatory Challenges: While regulatory support can be a driving factor for the functional dairy market, there can also be challenges in navigating complex and varying regulatory requirements across different regions and countries.

Overall, while the functional dairy market is poised for growth, there are also challenges and limitations that could slow its progress. Manufacturers will need to address these challenges through innovation, education, and targeted marketing to continue to expand the market and meet the needs and preferences of consumers.

Segment Analysis:

The functional dairy market can also be segmented by product type:

Yogurt: Yogurt is a popular functional dairy product, known for its high probiotic content and digestive health benefits. It is also a good source of protein, calcium, and other essential nutrients.

Cheese: Cheese is another popular functional dairy product, with a variety of health-promoting benefits. It is a good source of calcium and protein, and some types of cheese also contain probiotics and other health-promoting ingredients.

Butter: Butter is a functional dairy product that is often enriched with vitamins and other nutrients. It is a good source of essential fatty acids and can also be used as a carrier for other functional ingredients.

Milk: Milk is a versatile functional dairy product, often fortified with vitamins and minerals to improve its nutritional profile. It is a good source of calcium, protein, and other essential nutrients.

Overall, yogurt and cheese are the two largest segments of the functional dairy market, driven by their popularity and well-established health benefits. However, there is also growing interest in other functional dairy products, such as butter and milk, as manufacturers look to expand their product offerings and meet the changing needs and preferences of consumers.

Segment

Regional Analysis:

North America: The North American functional dairy market is driven by consumer interest in health and wellness, as well as the growing trend towards natural and organic products. The United States is the largest market for functional dairy products in the region, with a focus on products that offer added probiotics, fiber, and vitamins.

Europe: Europe is the largest market for functional dairy products globally, with a focus on products that offer added probiotics, prebiotics, and other health-promoting ingredients. The market is driven by consumer interest in natural and organic products, as well as government support for functional foods.

Asia Pacific: The Asia Pacific functional dairy market is driven by growing consumer awareness and interest in health and wellness, as well as the increasing availability and accessibility of functional dairy products. The market is particularly strong in countries like Japan, China, and South Korea, where there is a strong tradition of consuming fermented and probiotic-rich foods.

Latin America: The Latin American functional dairy market is driven by increasing consumer demand for natural and healthy products, as well as growing awareness of the health benefits of functional foods. Brazil and Mexico are the largest markets for functional dairy products in the region.

Middle East and Africa: The Middle East and Africa functional dairy market is driven by increasing urbanization and rising consumer incomes, as well as growing awareness of the health benefits of functional foods. The market is particularly strong in countries like Saudi Arabia, South Africa, and UAE.

Overall, the global functional dairy market is expected to continue to grow across all regions, driven by increasing consumer demand for natural and healthy products, as well as growing awareness of the health benefits of functional foods.

Region Segment

Competitive Landscape:

The global Functional Dairy market is highly competitive and fragmented with the presence of several players. These companies are constantly focusing on new product development, partnerships, collaborations, and mergers and acquisitions to maintain their market position and expand their geographical presence. Some of the key players operating in the market are:

·         Archway Food Group

·         General Mills Inc.

·         Anand Milk Union Limited

·         Dairy Farmers of America Inc.

·         Kraft Foods Inc.

·         Arla Foods UK Plc.

·         Nestle SA

·         Parmalat S.P.A

·         Megmilk Snow Brand Co. Ltd

·         Dean Foods Company

·         Fonterra Co-operative Group

·         Lactalis International

·         Danone SA

Segments

By Product

·         Yogurt

·         Cheese

·         Butter

·         Milk

By End-use

·         Frozen food

·         Bakery

·         Confectionary

·         Beverages

·         Clinical nutrition

By Price Range

·         Low

·         Medium

·         High

By Distribution Channel

·         Online Store-based Retailing

·         Store-based Retailing

By Geography

·         North America

o   U.S.

o   Canada

o   Mexico

·         Europe

o   U.K.

o   Germany

o   France

o   Italy

o   Spain

o   Russia

·         Asia-Pacific

o   Japan

o   China

o   India

o   Australia

o   South Korea

o   ASEAN

o   Rest of APAC

·         South America

o   Brazil

o   Argentina

o   Colombia

o   Rest of South America

·         MEA

o   South Africa

o   Saudi Arabia

o   UAE

o   Egypt

o   Rest of MEA


Quality Assurance Process

  1. We Market Research’s Quality Assurance program strives to deliver superior value to our clients.

We Market Research senior executive is assigned to each consulting engagement and works closely with the project team to deliver as per the clients expectations.

Market Research Process




We Market Research monitors 3 important attributes during the QA process- Cost, Schedule & Quality. We believe them as a critical benchmark in achieving a project’s success.

To mitigate risks that can impact project success, we deploy the follow project delivery best practices:
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  • Assign a senior SR executive as QA Executive
  • Conduct internal editorial & quality reviews of project deliverables
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Case Study- Automotive Sector

One of the key manufacturers of automotive had plans to invest in electric utility vehicles. The electric cars and associated markets being a of evolving nature, the automotive client approached We Market Research for a detailed insight on the market forecasts. The client specifically asked for competitive analysis, regulatory framework, regional prospects studied under the influence of drivers, challenges, opportunities, and pricing in terms of revenue and sales (million units).

Solution

The overall study was executed in three stages, intending to help the client meet its objective of precisely understanding the entire market before deciding on an investment. At first, secondary research was conducted considering political, economic, social, and technological parameters to get a gist of the various aspects of the market. This stage of the study concluded with the derivation of drivers, opportunities, and challenges. It also laid substantial emphasis on understanding and collecting data not only on a global scale but also on the regional and country levels. Data Extraction through Primary Research

The second stage involved primary research in which several market players and automotive parts suppliers were contacted to study their viewpoint concerning the development of their market and production capacity, clientele, and product line. This stage concluded in a brief understanding of the competitive ecosystem and also glanced through the strategies and pricing of the companies profiled.

Market Estimates and Forecast

In the final stage of the study, market forecasts for the electric utility were derived using multiple market engineering approaches. This data helped the client to get an overview of the market and accelerate the process of investment.

Case Study- ICT Sector

Business process outsourcing, being one of the lucrative markets from both supply- and demand- side, has appealed to various companies. One of the prominent corporations based out of Japan approached us with their requirements regarding the scope of the procurement outsourcing market for around 50 countries. Additionally, the client also sought key players operating in the market and their revenue breakdown in terms of region and application.


Business Solution

An exhaustive market study was conducted based on primary and secondary research that involved factors such as labor costs in various countries, skilled and technical labors, manufacturing scenario, and their respective contributions in the global GDP. A comparative study of the market was conducted from both supply- and demand side, with the supply-side comprising of notable companies, such as GEP, Accenture, and others, that provide these services. On the other hand, large manufacturing companies from them demand-side were considered that opt for these services.


Conclusion

The report aided the client in understanding the market trends, including country-level business scenarios, consumer behavior, and trends in 50 countries. The report also provided financial insights of crucial players and detailed market estimations and forecasts till 2033.

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