Market Overview

The global Dry Shampoo market was valued at USD 11.45 billion in 2022 and expected to grow at a CAGR of 11.3% during the forecast period. Dry shampoo is a hair product that is used to clean hair without the need for water. It is typically available in powder or spray form and is designed to absorb oil and sweat from the hair and scalp, leaving the hair looking and feeling refreshed. Dry shampoo is particularly popular among people who want to extend the time between traditional shampooing, as well as those with oily hair who need to wash their hair frequently. It is also convenient for people who are traveling or have limited access to water. Dry shampoos come in a variety of scents and formulations for different hair types and colors.

Increasing demand for organic and natural products: There is a growing demand for organic and natural products among consumers due to rising awareness about the harmful effects of chemicals present in personal care products. Dry shampoos made from natural and organic ingredients are gaining popularity among consumers.

Busy lifestyle: The busy lifestyle of consumers has led to a rise in demand for convenient and time-saving products. Dry shampoos offer a quick solution to clean and freshen up hair without the need for water and traditional shampooing.

Increasing urbanization: The increasing urbanization in developing countries has led to the growth of the personal care industry. Dry shampoo is becoming popular in urban areas as consumers are looking for products that offer convenience and save time.

Rising concerns about hair damage: Traditional shampooing methods can lead to hair damage due to the use of harsh chemicals and frequent washing. Dry shampoo helps to reduce the damage caused by traditional shampooing and is considered a safer alternative.

Limited effectiveness: Dry shampoos are not as effective as traditional shampoos when it comes to cleaning hair thoroughly. This may lead to dissatisfaction among consumers who may switch back to traditional shampooing methods.

Availability of alternatives: There are various alternatives to dry shampoo, such as wet wipes, that offer similar benefits. This may lead to consumers switching to these alternatives, which could affect the growth of the dry shampoo market.

Flammability concerns: Dry shampoos are usually aerosol-based products, which can be flammable. This can be a safety concern for consumers, and manufacturers need to ensure that their products meet safety standards.

The global dry shampoo market is expected to grow significantly in the coming years due to various factors such as busy lifestyles, growing awareness of personal hygiene, and the rise of e-commerce platforms. The market is segmented by form, distribution channel, and region.

Based on form, the market is segmented into powder, spray, and others. The spray segment dominates the market due to its convenience and ease of use.

Based on the distribution channel, the market is segmented into online and offline channels. The offline channel segment holds the largest market share due to its wide availability and easy accessibility.

North America dominates the global dry shampoo market due to the increasing demand for dry shampoo products and rising awareness of personal hygiene among consumers.

Some of the key players in the market include Unilever, Procter & Gamble, L'Oreal, Church & Dwight Co., Inc., Coty Inc., Shiseido Company, Limited, Henkel AG & Co. KGaA, Kao Corporation, Revlon, Inc., and Amway Corporation. These players are adopting various strategies such as mergers and acquisitions, partnerships, and collaborations to expand their product offerings and increase their market share.

Report Scope

Impact of COVID

The dry shampoo market has witnessed a mixed impact from the COVID-19 pandemic. On one hand, the market experienced a surge in demand during the initial phases of the pandemic as consumers were confined to their homes and adopted a more relaxed grooming routine. However, as the pandemic prolonged and people returned to their normal routine, the demand for dry shampoo declined.

Additionally, the supply chain disruptions and manufacturing shutdowns caused by the pandemic impacted the availability of dry shampoo products, further affecting the market growth. However, the market has shown resilience and is expected to recover gradually as the pandemic situation improves and consumer demand picks up.

Form Insights

Spray: The Spray segment is expected to hold a significant market share in the Dry Shampoo Market due to the ease of use and convenience offered by this form of dry shampoo. Additionally, spray dry shampoos are widely available and come in a variety of fragrances, making them popular among consumers.

Powder: The Powder segment is also expected to witness substantial growth in the Dry Shampoo Market due to the rising popularity of organic and natural beauty products. Powder dry shampoos are free from chemicals and are thus preferred by consumers who are conscious of the products they use.

End-user Insights

Women: Women have been the largest end-user segment of the dry shampoo market. The convenience of using dry shampoo to refresh hair without washing and styling has made it popular among busy women. Moreover, the rising trend of social media has made people more aware of their appearance, leading to increased demand for hair care products, including dry shampoo.

Men: Men have become a significant end-user segment of the dry shampoo market due to the increasing focus on grooming and personal care. Dry shampoo is easy to use and requires less time, making it a preferred choice among men. Furthermore, the availability of various fragrances and product types for different hair types has also boosted demand among male consumers.

Children: Children are another end-user segment of the dry shampoo market. Parents often find it challenging to wash their children's hair every day, and dry shampoo provides an easy and quick solution. Moreover, the availability of various dry shampoos for different hair types, including oily, dry, and curly, has also increased the product's popularity among parents.

Regional Insights

North America: North America holds a significant share in the global dry shampoo market due to factors such as busy lifestyle, awareness about personal hygiene, and the presence of established market players.

Europe: Europe is also a prominent market for dry shampoo, owing to the growing demand for natural and organic personal care products among consumers.

Asia Pacific: The Asia Pacific region is expected to witness significant growth in the dry shampoo market during the forecast period, owing to the increasing population, rising disposable incomes, and growing awareness about personal grooming.

Rest of the World (RoW): The RoW region is also expected to contribute to the growth of the dry shampoo market, with increasing urbanization, a growing population, and rising disposable incomes.

Competitive Analysis

Some of the major companies operating within the market are The Unilever Group, The Procter and Gamble Company, Kao Corporation, The Estee Lauder Companies Inc., Shiseido Company Limited, Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Revlon Inc., L'Oreal SA, and Coty Inc. These players are focusing on product innovation, expansion, and partnerships to strengthen their market position and meet the growing demand for Dry Shampoo globally.

Why to buy this Report?

The report provides quantitative and qualitative aspect for the market in terms of value and volume, along with supporting market trends, challenges, restraints.

The report provides an in depth analysis from both production and consumption point of view at the regional and country level. Key Factors considered within the report scope are Production capacity by countries/regions, average price, consumption ratio, revenue earned and gross margin.

The report provides competitive analysis of around 30-50 companies operated in the market, these companies are bifurcated into niche players, the leaders and major contenders. The companies are analyzed in terms of following factors such as:

§  Business Model

§  Production Capacity, Revenue, Sales, Gross Margin

§  Key Business Strategy

§  SWOT Analysis

In terms of competitive landscape, the report provides distinctive factors that would help the end user in taking a key decision within the business:

§  Company Share Analysis from 2018-2022

§  Company Analysis by Revenue and Sales

§  Company Production Capacity, Gross Margin

§  Company Share Analysis by Application/End Use

§  Company Share Analysis by Product/Specification

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