Point of Sale Display Market Analysis By Product (Free-Standing Displays, Countertop Displays), By Technology (Semiconductor, Infrared (IR), Laser-based Detection, Catalytic, Photoionization Detector (PID), Others), By End-user (Food & Beverages, FMCG, Pharmaceutical, Retail, Others) & Forecast By - 2031
- PUBLISHED ON
- 2023-06-05
- NO OF PAGES
- 289
- CATEGORY
- Electronics & Communication
Point of Sale Display Market was valued at USD 14.89 billion in 2022 and expected to grow at a CAGR of 9.3% during the forecast period.
Here's An Overview Of Point Of Sale (POS) Displays:
Types of POS Displays:
a. Countertop Displays: These displays are designed to sit on or near the checkout counter. They typically showcase smaller products or impulse purchase items.
b. Floor Displays: Floor displays are freestanding structures that can hold a larger quantity of products. They are often used for displaying bulk or discounted items.
c. Shelf Displays: Shelf displays are placed directly on store shelves to draw attention to specific products or brands. They can include signage, banners, or shelf talkers to highlight key features or promotions.
d. Hanging Displays: Hanging displays are suspended from the ceiling or other fixtures. They can be used to showcase products in areas with limited floor or shelf space.
Design and Materials:
POS displays come in various designs and can be customized to align with the branding and product requirements of a business. Common materials used for POS displays include cardboard, plastic, metal, and wood. The choice of materials depends on factors such as budget, durability, and visual appeal.
Key Components:
a. Graphics and Branding: POS displays often feature eye-catching graphics, logos, and brand messaging to create visual impact and reinforce brand recognition.
b. Product Placement: The display is strategically organized to highlight specific products, draw attention to new or featured items, or promote special offers.
c. Signage and Promotions: POS displays may incorporate signage, banners, or digital screens to communicate key product information, promotions, or pricing details.
d. Interactivity: Some advanced POS displays may include interactive elements, such as touchscreens or product demos, to engage customers and provide additional information.
Benefits of POS Displays:
a. Increased Sales: POS displays are designed to capture customers' attention and encourage impulse purchases, leading to increased sales and revenue.
b. Brand Visibility: These displays help to enhance brand visibility by prominently showcasing products and creating a strong visual presence within the store.
c. Product Promotion: POS displays are effective for launching new products, promoting seasonal items, or highlighting specific features or benefits of a product.
d. Customer Engagement: Well-designed and interactive POS displays can attract and engage customers, creating a memorable shopping experience and fostering brand loyalty.
Considerations for Effective POS Displays:
a. Target Audience: Understanding the target audience and their preferences is crucial for designing effective POS displays that resonate with customers.
b. Placement and Visibility: The strategic placement of POS displays in high-traffic areas and ensuring their visibility from various angles is essential for capturing attention.
c. Eye-catching Design: Attention-grabbing graphics, bold colors, and attractive product arrangements help create visual appeal and entice customers to explore the display.
d. Clear Messaging: Clear and concise messaging that communicates the key product benefits, promotions, or offers is crucial for effective communication.
Report Attributes | Description |
Market Size in 2022 | USD 14.89 Billion |
Market Forecast in 2031 | USD 23.32 Billion |
CAGR % 2023-2031 | 9.3% |
Base Year | 2022 |
Historic Data | 2019-2021 |
Forecast Period | 2023-2031 |
Report USP | Production, Consumption, company share, company heatmap, company production capacity, growth factors and more |
Segments Covered | By Product, By Technology, By End-user |
Regional Scope | North America, Europe, APAC, South America and Middle East and Africa |
Country Scope | U.S.; Canada; U.K.; Germany; France; Italy; Spain; Benelux; Nordic Countries; Russia; China; India; Japan; South Korea; Australia; Indonesia; Thailand; Mexico; Brazil; Argentina; Saudi Arabia; UAE; Egypt; South Africa; Nigeria |
Key Companies | Elo Touch Solutions Inc. Samsung Electronics Panasonic Corporation Toshiba Corporation LG Display Hewlett-Packard Development Company NEC Corporation Planar Systems Inc. |
Covid-19 Impact:
Disruption in Retail Operations: The pandemic led to widespread lockdowns, restrictions on non-essential businesses, and reduced foot traffic in retail stores. Many physical retail locations either temporarily closed or operated with limited capacity. This disruption in retail operations resulted in a decreased demand for POS displays as there were fewer opportunities for in-store promotions.
Shift towards E-commerce: With the closure of physical stores and consumers' preference for online shopping during the pandemic, there was a rapid acceleration in e-commerce adoption. This shift to online retail reduced the need for physical POS displays as the focus shifted to digital marketing strategies and virtual product showcases.
Decreased Marketing Budgets: Many businesses faced financial challenges due to the economic downturn caused by the pandemic. As a result, marketing budgets were often reduced or reallocated to other areas of need. POS displays, being a physical marketing tool, may have experienced a decrease in investment as businesses sought to optimize their spending during uncertain times.
Changes in Consumer Behavior: The pandemic changed consumer behavior, including increased focus on health and safety, reduced in-store browsing time, and preference for contactless transactions. These changes affected the effectiveness and relevance of traditional POS displays, as consumers were less likely to interact with or spend time examining physical displays.
Emphasis on Safety Measures: In response to the pandemic, businesses implemented various safety measures in their physical retail spaces. This included social distancing protocols, sanitation stations, and minimizing touchpoints. These safety measures may have limited the space available for traditional POS displays or shifted the focus towards displaying safety-related messages and instructions instead.
Opportunities for Digital POS Displays: While traditional physical POS displays faced challenges, there was an increased demand for digital signage and interactive displays. Businesses explored digital solutions to engage customers and convey messages effectively. Digital POS displays offered the flexibility to update content remotely and provided touchless interactions, aligning with the changing consumer preferences during the pandemic.
Recovery and Adaptation: As economies gradually recover and restrictions ease, physical retail stores are reopening and consumer confidence is improving. This presents an opportunity for the revival of POS displays, albeit with potential modifications to address the evolving needs and preferences of consumers. Businesses may need to adapt their display strategies, incorporating elements such as safety messaging, contactless interactions, or integrating online and offline experiences.
Market Dynamics:
Drivers:
Increased Emphasis on In-Store Marketing: Despite the growth of e-commerce, physical retail stores remain an important channel for businesses. POS displays serve as effective marketing tools to capture the attention of customers at the point of purchase. Businesses recognize the importance of in-store marketing to promote products, drive sales, and enhance brand visibility.
Impactful Visual Communication: POS displays offer a visual medium to communicate product features, benefits, and promotions effectively. Eye-catching graphics, branding elements, and compelling product presentations can engage customers, create memorable experiences, and influence purchase decisions. Well-designed displays have the potential to drive impulse purchases and increase average transaction value.
Enhancing Brand Awareness and Visibility: POS displays provide an opportunity for businesses to showcase their brands prominently within retail environments. By incorporating consistent branding elements and messaging, businesses can enhance brand visibility, strengthen brand recognition, and differentiate themselves from competitors.
Maximizing Shelf Space and Product Placement: Retail shelf space is often limited, and competition among products is high. POS displays enable businesses to maximize their product presence by extending beyond the shelf. Displaying products in strategic locations, such as end caps, checkout areas, or aisle displays, can increase their visibility and capture customer attention.
Promoting New Products and Seasonal Campaigns: POS displays are particularly valuable for launching new products or promoting seasonal campaigns. These displays offer a dedicated space to highlight and create excitement around new offerings or limited-time promotions. They can effectively generate interest, drive trial purchases, and build customer loyalty.
Customization and Flexibility: POS displays can be customized to align with specific brand guidelines, product requirements, or retail environments. Businesses have the flexibility to design displays that cater to their target audience, align with campaign themes, or reflect seasonal trends. Customization allows for creative and impactful displays that resonate with customers.
Collaboration with Retailers: Many POS displays are implemented through collaborations between brands and retailers. Retailers often see the value of attractive displays that enhance the shopping experience and drive sales. Collaboration between brands and retailers can lead to co-funded initiatives, shared marketing efforts, and mutually beneficial partnerships.
Innovations in Display Technology: Advancements in display technology have expanded the possibilities for POS displays. Digital signage, interactive displays, augmented reality (AR), and virtual reality (VR) experiences are increasingly being incorporated into POS displays to create immersive and engaging customer interactions. These technological innovations enhance the effectiveness of displays and provide unique experiences.
Restraints:
Increasing Shift to E-commerce: The growing popularity of e-commerce and online shopping has led to a shift in consumer behavior. As more customers make purchases online, there is a reduced need for physical in-store displays. Businesses may allocate more resources to digital marketing strategies and online platforms, diverting attention and investment away from traditional POS displays.
Limited Shelf Space: Retailers often face constraints in terms of available shelf space. With a limited amount of physical display space, retailers need to carefully choose which products to showcase. This limited shelf space may restrict the opportunities for POS displays, particularly for brands or products that have less priority or lower sales volumes.
Cost Considerations: Designing, producing, and implementing POS displays can involve significant costs. Small and medium-sized businesses, in particular, may have limited marketing budgets or find it challenging to allocate resources to POS displays. The cost of materials, printing, distribution, and installation can pose a barrier to entry for some businesses, especially those with tight financial constraints.
Fragmented Retail Market: The retail market is highly fragmented, with a vast number of stores ranging from large chains to small independent retailers. This fragmentation can make it challenging for brands to implement consistent and standardized POS displays across all retail outlets. The need for customization and adaptation to different store formats, sizes, and guidelines can create logistical complexities and increase costs.
Limited Attention Span of Customers: In today's fast-paced retail environment, customers have limited time and attention. They may be focused on their shopping lists or be distracted by various factors in the store. Capturing their attention and influencing their purchase decisions through POS displays can be challenging, especially if the displays are not visually appealing or fail to convey the right message effectively.
Increasing Digital Advertising and Promotions: Digital advertising channels, including social media, search engines, and mobile apps, have gained significant traction in recent years. Businesses are increasingly investing in digital advertising and promotional campaigns, targeting customers online rather than relying solely on in-store displays. The growing digital advertising landscape poses competition for traditional POS displays.
Sustainability Concerns: There is a growing focus on sustainability and environmental considerations in business practices. POS displays often utilize materials that contribute to waste and environmental impact, such as plastics and non-recyclable materials. Businesses and consumers alike are becoming more conscious of sustainability, which may drive the demand for eco-friendly alternatives to traditional POS displays.
Impact of COVID-19: The COVID-19 pandemic has had a profound impact on the retail industry, including limitations on in-store capacity, changes in shopping behaviors, and increased emphasis on safety measures. These factors have affected the effectiveness and relevance of POS displays, as businesses focus on implementing safety measures rather than allocating space and resources to traditional displays.
Despite these restraining factors, POS displays continue to play a role in retail marketing strategies. Businesses that can effectively adapt to the changing retail landscape, leverage innovative display technologies, and deliver engaging and targeted experiences through their displays will have a better chance of overcoming these challenges and driving success in the POS Display market.
Regional Analysis:
North America: North America is a significant market for POS displays. The region has a mature retail industry with a strong emphasis on marketing and brand promotion. The United States and Canada are the major contributors to the market in this region. The demand for POS displays is driven by various sectors such as grocery, apparel, electronics, and convenience stores. Additionally, the presence of large retail chains and the adoption of advanced display technologies contribute to market growth.
Europe: Europe is another prominent market for POS displays. The region has well-established retail sectors and a high level of consumer spending. Countries such as Germany, the United Kingdom, France, Italy, and Spain are the key players in this market. The demand for POS displays in Europe is driven by sectors such as fashion, food and beverages, electronics, and cosmetics. There is also an increasing focus on eco-friendly displays and sustainability in the region.
Asia Pacific: The Asia Pacific region offers significant growth opportunities for the POS display market. The region has a large consumer base, expanding retail sectors, and rapid urbanization. Countries like China, Japan, India, South Korea, and Australia are key contributors to the market in this region. The demand for POS displays is driven by sectors such as retail, hospitality, food and beverages, and consumer electronics. The region also showcases increasing adoption of digital signage and interactive displays.
Latin America: Latin America is an emerging market for POS displays. The region has a growing retail sector and increasing consumer spending. Countries like Brazil, Mexico, Argentina, and Chile offer growth opportunities for the market. The demand for POS displays is driven by sectors such as grocery, fashion, electronics, and cosmetics. However, the market in this region is still developing, and there may be variations in adoption rates and market maturity across different countries.
Middle East and Africa: The Middle East and Africa region also present opportunities for the POS display market. The region has a growing retail sector, driven by urbanization and increasing consumer purchasing power. Countries such as the United Arab Emirates, Saudi Arabia, South Africa, and Nigeria are key contributors to the market. The demand for POS displays is driven by sectors such as retail, hospitality, and food services. The region also showcases a growing interest in digital signage and interactive displays.
Competitive Landscape:
The global Point Of Sale Display market is highly competitive and fragmented with the presence of several players. These companies are constantly focusing on new product development, partnerships, collaborations, and mergers and acquisitions to maintain their market position and expand their geographical presence.
Some of the key players operating in the market are:
• Elo Touch Solutions Inc.
• Samsung Electronics
• Panasonic Corporation
• Toshiba Corporation
• LG Display
• Hewlett-Packard Development Company
• NEC Corporation
• Planar Systems Inc.
• Christie Digital Systems USA Inc.
• Sharp Corporation
• Diebold Nixdorf Inc.
• Fujitsu Limited
• Ingenico Group
• Dell Technologies Inc.
• Square Inc.
• Innolux Corporation
• Verifone Systems Inc.
• Advantech Co. Ltd.
• Posiflex Technology Inc
• Shopify Inc.
• Shenzhen Hopestar Sci-tech Co. Ltd.
• NCR Corporation
• Others
Segments
By Product
• Free-Standing Displays
• Countertop Displays
By Technology
• Semiconductor
• Infrared (IR)
• Laser-basedDetection
• Catalytic
• PhotoionizationDetector (PID)
• Others
By End-user
• Food & Beverages
• FMCG
• Pharmaceutical
• Retail
• Others
By Geography
• North America
o U.S.
o Canada
o Mexico
• Europe
o U.K.
o Germany
o France
o Italy
o Spain
o Russia
• Asia-Pacific
o Japan
o China
o India
o Australia
o South Korea
o ASEAN
o Rest of APAC
• South America
o Brazil
o Argentina
o Colombia
o Rest of South America
• MEA
o South Africa
o Saudi Arabia
o UAE
o Egypt
o Rest of MEA
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Conclusion
The report aided the client in understanding the market trends, including country-level business scenarios, consumer behavior, and trends in 50 countries. The report also provided financial insights of crucial players and detailed market estimations and forecasts till 2033.
Frequently Asked Questions
What is the market size and growth projections?
The global Point of Sale Display market was valued at USD 14.89 billion in 2022 and expected to grow at a CAGR of 9.3% during the forecast period.
What are the drivers shaping various markets?
Impactful Visual Communication: POS displays offer a visual medium to communicate product features, benefits, and promotions effectively. Eye-catching graphics, branding elements, and compelling product presentations can engage customers, create memorable experiences, and influence purchase decisions. Well-designed displays have the potential to drive impulse purchases and increase average transaction value.
Who are the key competitors of market Players?
Some of the major players operating within the market are Elo Touch Solutions Inc., Samsung Electronics, Panasonic Corporation, Toshiba Corporation, LG Display, Hewlett-Packard Development Company, NEC Corporation, Planar Systems Inc.
What are the top performing segments, and countries / regions of each of the markets?
Asia Pacific: The Asia Pacific region offers significant growth opportunities for the POS display market. The region has a large consumer base, expanding retail sectors, and rapid urbanization. Countries like China, Japan, India, South Korea, and Australia are key contributors to the market in this region. The demand for POS displays is driven by sectors such as retail, hospitality, food and beverages, and consumer electronics. The region also showcases increasing adoption of digital signage and interactive displays.
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