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Paper Handkerchief Market Size - By Application (At Home, Away from Home), By Product Type (Paper tissues, Wet Wipes, Facial Tissue), By Distribution Channel (Offline, Online)) & Region – Forecasts By - 2030

  • PUBLISHED ON
  • 2024-07-13
  • NO OF PAGES
  • 263
  • CATEGORY
  • Retails & Consumer
Market- Overview

The global paper handkerchief market is valued at USD 81.42 billion in 2022 and is projected to reach a value of USD 133.74 billion in 2030 expanding at a CAGR of 6.4% over the forecast period of 2022-2030.

People have been increasingly using paper handkerchief in order to maintain hygiene and to stay sanitized in order to avoid the coronavirus infection.
Also, the rising responsiveness to hygiene and cleanliness and the growing awareness about sanitation and personal care has boosted the market growth over the forecast period.

Additionally, the increasing investments by key players to introduce new eco-friendly and sustainable products has anticipated to enhance the industry sales over the forecast period.

Paper Handkerchief Market- Description

Paper handkerchief are mainly used for sanitization and hygiene. The paper handkerchief mainly refers to a class of soft, absorbent, disposable papers that are suitable for use on the face.

These are disposable alternatives for cloth handkerchiefs. These terms are commonly used to refer to the type of paper tissue, usually sold in boxes and is designed to facilitate the expulsion of nasal mucus from the nose although it may refer to other types of facial tissues such as napkins and wipes.

Paper Handkerchief Market- Key Market Trends

• Increasing need for sanitary and personal care items for maintaining cleanliness and hygiene

Every market has its growth determinant and challenges. One of the major factor that has fuelled the market growth over the forecast period is the increasing need for sanitary and personal care items for maintaining cleanliness and hygiene.

Also, the rise in awareness about the spread of the COVID-19 virus has boosted the growth of the market over the forecast period. Rising spending on healthcare by the growing population has augmented the usage of personal care products and boosted the market growth.

• Increasing investments to introduce new eco-friendly and sustainable products

Another major factor that has fuelled the market growth over the forecast period is the increasing investments by the key players in order to introduce new eco-friendly and sustainable products. On the flip side, the increasing environmental concerns such as global warming and deforestation confines the growth of pulp-based products and has hindered the market growth over the forecast period.

Paper Handkerchief Market- Segmental Analysis of the Market

Based on Application
• At Home
• Away from Home
At home segment has dominated the market growth over the forecast period. This is because of the increasing awareness regarding cleanliness and personal hygiene among the consumers is driving the growth of this segment over the forecast period.

Based on Product Type
• Paper tissues
• Wet Wipes
• Facial Tissue
• Others
The paper tissues segment has dominated the market growth over the forecast period because of its rising demand.

Based on Distribution Channel
• Offline
• Online
The offline segment has dominated the market growth over the forecast period. This is because of the growing structured retail sector in developing economies such as India and China.

Paper Handkerchief Market- Geographical Analysis of the Market

The Global Paper Handkerchief Market is segmented into 4 main regions namely, North America, Europe, Asia Pacific, and Middle east and Africa. Among these, Asia Pacific has dominated the market growth over the forecast period. This is because of the rising disposable income of the middle-class population and changing lifestyles in developing countries are propelling the growth of this market. The growing demand for facial handkerchief is among millennials in this region is also expected to drive the growth of this market in the coming years.

Paper Handkerchief Market- Competitive Landscape

Some of the prominent companies operating in the market are Procter & Gamble (Cascade); Kimberly – Clark; Essity Kirkland Signature (Costco); Georgia- Pacific; Solaris Paper; Seventh Generation; Charmin Paper; Angel Soft; Naturelle.

Report Scope

Global Paper Handkerchief Market: Historical Period- 2018-2021
Global Paper Handkerchief Market: Industry and Forecast Period- 2022-2030
Global Paper Handkerchief Market 2022- USD 81.42 billion
Global Paper Handkerchief Market 2030- USD 133.74 billion
Global Paper Handkerchief Market CAGR- 6.4%

Major segments covered
• Application (At Home, away from Home)
• Product Type (Paper Tissues, Wet Wipes, Facial tissues, others)
• Distribution Channel (offline, online)

Key Countries and Regions Covered
• North America (United States, Canada)
• Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa


1.     Global Paper Handkerchief Market Introduction and Market Overview

1.1.  Objectives of the Study

1.2.  Paper Handkerchief Market Definition & Description

1.3.  Global Paper Handkerchief Market Scope and Market Estimation

1.3.1.     Global Paper Handkerchief Overall Market Size, Revenue (US$ Mn), Market CAGR (%), Market forecast (2023-2033)

1.3.2.     Global Paper Handkerchief Market Revenue Share (%) and Growth Rate (Y-o-Y) from 2019-2033

1.4.  Market Segmentation

1.4.1.     Application of Global Paper Handkerchief Market

1.4.2.     Product Type of Global Paper Handkerchief Market

1.4.3.     Distribution Channel of Global Paper Handkerchief Market

1.4.4.     Region of Global Paper Handkerchief Market

2.     Executive Summary

2.1.  Global Paper Handkerchief Market Industry Trends under COVID-19 Outbreak

2.1.1.     Global COVID-19 Status Overview

2.1.2.     Influence of COVID-19 Outbreak on Global Paper Handkerchief Market Industry Development

2.2.  Market Dynamics

2.2.1.     Drivers

2.2.2.     Limitations

2.2.3.     Opportunities

2.2.4.     Impact Analysis of Drivers and Restraints

2.3.  Pricing Trends Analysis & Average Selling Prices (ASPs)

2.4.  Key Mergers & Acquisitions, Expansions, JVs, Funding / VCs, etc.

2.5.  Porter’s Five Forces Analysis

2.5.1.     Bargaining Power of Suppliers

2.5.2.     Bargaining Power of Buyers

2.5.3.     Threat of Substitutes

2.5.4.     Threat of New Entrants

2.5.5.     Competitive Rivalry

2.6.  Value Chain / Ecosystem Analysis

2.7.  PEST Analysis

2.8.  Russia-Ukraine War Impacts Analysis

2.9.  Economic Downturn Analysis

2.10. Market Investment Opportunity Analysis (Top Investment Pockets), By Segments & By Region

3.     Global Paper Handkerchief Market Estimates & Historical Trend Analysis (2020 - 2022)

4.     Global Paper Handkerchief Market Estimates & Forecast Trend Analysis, by Application

4.1.  Global Paper Handkerchief Market Revenue (US$ Mn) Estimates and Forecasts, by Product Type, 2023 to 2033

4.1.1.     At Home

4.1.2.     Away from Home

5.     Global Paper Handkerchief Market Estimates & Forecast Trend Analysis, by Product Type

5.1.  Global Paper Handkerchief Market Revenue (US$ Mn) Estimates and Forecasts, by Installation, 2023 to 2033

5.1.1.     Paper tissues

5.1.2.     Wet Wipes

5.1.3.     Facial Tissue

6.     Global Paper Handkerchief Market Estimates & Forecast Trend Analysis, by Distribution Channel

6.1.  Global Paper Handkerchief Market Revenue (US$ Mn) Estimates and Forecasts, by Installation, 2023 to 2033

6.1.1.     Offline

6.1.2.     Online

7.     Global Paper Handkerchief Market Estimates & Forecast Trend Analysis, by Region

7.1.  Global Paper Handkerchief Market Revenue (US$ Mn) Estimates and Forecasts, by Region, 2023 to 2033

7.1.1.     North America

7.1.2.     Europe

7.1.3.     Asia Pacific

7.1.4.     Middle East & Africa

7.1.5.     South America

8.     North America Paper Handkerchief Market: Estimates & Forecast Trend Analysis

8.1.  North America Paper Handkerchief Market Assessments & Key Findings

8.1.1.     North America Paper Handkerchief Market Introduction

8.1.2.     North America Paper Handkerchief Market Size Estimates and Forecast (US$ Million) (2023 to 2033)

8.1.2.1.  By Application

8.1.2.2.  By Product Type

8.1.2.3.  By Distribution Channel

8.1.2.4.  By Country

8.1.2.4.1.   The U.S.

8.1.2.4.2.   Canada

8.1.2.4.3.   Mexico

9.     Europe Paper Handkerchief Market: Estimates & Forecast Trend Analysis

9.1.  Europe Paper Handkerchief Market Assessments & Key Findings

9.1.1.     Europe Paper Handkerchief Market Introduction

9.1.2.     Europe Paper Handkerchief Market Size Estimates and Forecast (US$ Million) (2023 to 2033)

9.1.2.1.  By Application

9.1.2.2.  By Product Type

9.1.2.3.  By Distribution Channel

9.1.2.4.      By Country

9.1.2.4.1.   Germany

9.1.2.4.2.   U.K.

9.1.2.4.3.   France

9.1.2.4.4.   Italy

9.1.2.4.5.   Spain

9.1.2.4.6.   Russia

9.1.2.4.7.   Rest of Europe

10.  Asia Pacific Paper Handkerchief Market: Estimates & Forecast Trend Analysis

10.1. Asia Pacific Market Assessments & Key Findings

10.1.1.  Asia Pacific Paper Handkerchief Market Introduction

10.1.2.  Asia Pacific Paper Handkerchief Market Size Estimates and Forecast (US$ Million) (2023 to 2033)

10.1.2.1.   By Application

10.1.2.2.   By Product Type

10.1.2.3.   By Distribution Channel

10.1.2.4.   By Country

10.1.2.4.1.            China

10.1.2.4.2.            Japan

10.1.2.4.3.            India

10.1.2.4.4.            Australia

10.1.2.4.5.            South Korea

10.1.2.4.6.            ASEAN

10.1.2.4.7.            Rest of Asia Pacific

11.  Middle East & Africa Paper Handkerchief Market: Estimates & Forecast Trend Analysis

11.1. Middle East & Africa Market Assessments & Key Findings

11.1.1.  Middle East & Africa Paper Handkerchief Market Introduction

11.1.2.  Middle East & Africa Paper Handkerchief Market Size Estimates and Forecast (US$ Million) (2023 to 2033)

11.1.2.1.   By Application

11.1.2.2.   By Product Type

11.1.2.3.   By Distribution Channel

11.1.2.4.   By Country

11.1.2.4.1.              U.A.E.

11.1.2.4.2.              Saudi Arabia

11.1.2.4.3.              Egypt

11.1.2.4.4.              South Africa

11.1.2.4.5.              Rest of Middle East & Africa

12.  South America Paper Handkerchief Market: Estimates & Forecast Trend Analysis

12.1. South America Market Assessments & Key Findings

12.1.1.  South America Paper Handkerchief Market Introduction

12.1.2.  South America Paper Handkerchief Market Size Estimates and Forecast (US$ Million) (2023 to 2033)

12.1.2.1.   By Application

12.1.2.2.   By Product Type

12.1.2.3.   By Distribution Channel

12.1.2.4.   By Country

12.1.2.4.1.            Brazil

12.1.2.4.2.            Argentina

12.1.2.4.3.            Colombia

12.1.2.4.4.            Rest of South America

13.  Competition Landscape

13.1. Global Paper Handkerchief Market Competition Matrix & Benchmarking, by Leading Players / Innovators / Emerging Players / New Entrants

13.2. Global Paper Handkerchief Market Concentration & Company Market Shares (%) Analysis, 2022

14.  Company Profiles

14.1.    Procter & Gamble

14.1.1.     Company Overview & Key Stats

14.1.2.     Financial Performance & KPIs

14.1.3.     Product Portfolio

14.1.4.     Business Strategy & Recent Developments

* Similar details would be provided for all the players mentioned below 

14.2.    Kimberly – Clark

14.3.    Essity Kirkland Signature (Costco)

14.4.    Georgia- Pacific

14.5.    Solaris Paper

14.6.    Seventh Generation

14.7.    Charmin Paper

14.8.    Angel Soft

14.9.    Naturelle

14.10.  Others**

15.  Research Methodology

15.1. External Transportations / Databases

15.2. Internal Proprietary Database

15.3. Primary Research

15.4. Secondary Research

15.5. Assumptions

15.6. Limitations

15.7. Report FAQs

16.  Research Findings & Conclusion

Quality Assurance Process

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We Market Research senior executive is assigned to each consulting engagement and works closely with the project team to deliver as per the clients expectations.

Market Research Process




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To mitigate risks that can impact project success, we deploy the follow project delivery best practices:
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Case Study- Automotive Sector

One of the key manufacturers of automotive had plans to invest in electric utility vehicles. The electric cars and associated markets being a of evolving nature, the automotive client approached We Market Research for a detailed insight on the market forecasts. The client specifically asked for competitive analysis, regulatory framework, regional prospects studied under the influence of drivers, challenges, opportunities, and pricing in terms of revenue and sales (million units).

Solution

The overall study was executed in three stages, intending to help the client meet its objective of precisely understanding the entire market before deciding on an investment. At first, secondary research was conducted considering political, economic, social, and technological parameters to get a gist of the various aspects of the market. This stage of the study concluded with the derivation of drivers, opportunities, and challenges. It also laid substantial emphasis on understanding and collecting data not only on a global scale but also on the regional and country levels. Data Extraction through Primary Research

The second stage involved primary research in which several market players and automotive parts suppliers were contacted to study their viewpoint concerning the development of their market and production capacity, clientele, and product line. This stage concluded in a brief understanding of the competitive ecosystem and also glanced through the strategies and pricing of the companies profiled.

Market Estimates and Forecast

In the final stage of the study, market forecasts for the electric utility were derived using multiple market engineering approaches. This data helped the client to get an overview of the market and accelerate the process of investment.

Case Study- ICT Sector

Business process outsourcing, being one of the lucrative markets from both supply- and demand- side, has appealed to various companies. One of the prominent corporations based out of Japan approached us with their requirements regarding the scope of the procurement outsourcing market for around 50 countries. Additionally, the client also sought key players operating in the market and their revenue breakdown in terms of region and application.


Business Solution

An exhaustive market study was conducted based on primary and secondary research that involved factors such as labor costs in various countries, skilled and technical labors, manufacturing scenario, and their respective contributions in the global GDP. A comparative study of the market was conducted from both supply- and demand side, with the supply-side comprising of notable companies, such as GEP, Accenture, and others, that provide these services. On the other hand, large manufacturing companies from them demand-side were considered that opt for these services.


Conclusion

The report aided the client in understanding the market trends, including country-level business scenarios, consumer behavior, and trends in 50 countries. The report also provided financial insights of crucial players and detailed market estimations and forecasts till 2033.

Frequently Asked Questions

What is the market size and growth projections?

The global paper handkerchief market is valued at USD 81.42 billion in 2022 and is projected to reach a value of USD 133.74 billion in 2030 expanding at a CAGR of 6.4% over the forecast period of 2022-2030.

What are the drivers shaping various markets?

Every market has its growth determinant and challenges. One of the major factor that has fuelled the market growth over the forecast period is the increasing need for sanitary and personal care items for maintaining cleanliness and hygiene.

Who are the key competitors of market Players?

Some of the major players operating within the market are Procter & Gamble (Cascade); Kimberly – Clark; Essity Kirkland Signature (Costco); Georgia- Pacific; Solaris Paper; Seventh Generation; Charmin Paper; Angel Soft; Naturelle..

What are the top performing segments, and countries / regions of each of the markets?

Asia Pacific has dominated the market growth over the forecast period. This is because of the rising disposable income of the middle-class population and changing lifestyles in developing countries are propelling the growth of this market.

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