Maternal Supplement Market Size – By Product Type (Vitamins & Minerals, Probiotics, Herbal Supplements, Protein & Amino Acid Supplements, DHA (Docosahexaenoic Acid), Multivitamins and Others), By Ingredients (Synthetic and Natural), By Form (Tablets, Capsules, Powder, Softgels, and Liquid), By Sales Channel (Pharmacies & Drug Stores, Supermarkets & Hypermarkets, Online Retailers, Hospital Pharmacies, Health & Wellness Stores, and Direct-to-Consumer (DTC)) & Region – Global Forecasts 2024 - 2034.
- PUBLISHED ON
- 2024-09-24
- NO OF PAGES
- 280
- CATEGORY
- Healthcare & Life Sciences
Market Overview
The Maternal Supplement market is predicted to develop at a compound annual growth rate (CAGR) of 8.6% from 2024 to 2034, when it is projected to reach USD 43,976.15 Million in 2034, based on an average growth pattern. The market is estimated to reach a value of USD 24,628.83 Million in 2024.
SOURCE: We Market Research
The global
maternal supplement market is focused on providing essential vitamins,
minerals, and nutrients to support women's health during preconception,
pregnancy, and postpartum periods. These supplements aim to support maternal
health, fetal development, and postnatal recovery by providing essential
nutrients that may be lacking in a regular diet. This market has experienced
steady growth due to rising awareness about maternal health, increasing
incidences of pregnancy-related deficiencies, and the demand for better
healthcare solutions for expectant mothers. The growing awareness of maternal
health, government initiatives, the rise in disposable income, and the
increasing focus on prenatal care are key drivers.
The market is driven by increasing awareness of the importance of maternal nutrition, the rise in healthcare expenditures, and growing demand for natural and organic products. It includes both over-the-counter (OTC) and prescription supplements, sold through various distribution channels like pharmacies, supermarkets, online retailers, and specialty stores. Regulatory frameworks, such as FDA guidelines in the U.S. or EFSA regulations in Europe, play an essential role in ensuring the safety and efficacy of maternal supplements.
Market Scope
|
Report Attributes |
Description |
|
Market Size in 2024 |
USD 24,628.83 Million |
|
Market
Forecast in 2034 |
USD 43,976.15
Million |
|
CAGR % 2024-2034 |
8.6% |
|
Base
Year |
2023 |
|
Historic Data |
2016-2022 |
|
Forecast
Period |
2024-2034 |
|
Report USP
|
Production,
Consumption, company share, company heatmap, company production capacity,
growth factors and more |
|
Segments
Covered |
By Product Type,
By Form, By Sales Channel, By Ingredients and By Region |
|
Regional Scope |
North America,
Europe, APAC, South America and Middle East and Africa |
|
Country
Scope |
U.S.; Canada;
U.K.; Germany; France; Italy; Spain; Benelux; Nordic Countries; Russia;
China; India; Japan; South Korea; Australia; Indonesia; Thailand; Mexico;
Brazil; Argentina; Saudi Arabia; UAE; Egypt; South Africa; Nigeria |
Market opportunity:
We Market
Research: Maternal Supplement Dashboard
Our marketing platform offers a comprehensive dashboard that provides clients with valuable insights into market trends over the years. Included below is a sample image of our dashboard, and specific PDF logins will be furnished to grant access to this insightful tool.
Maternal Supplement Segmentation
Market- By Product Type Analysis
By Product Type,
the Maternal Supplement market is categories into Vitamins & Minerals,
Probiotics, Herbal Supplements, Protein & Amino Acid Supplements, DHA
(Docosahexaenoic Acid), Multivitamins and Others. Vitamins & Minerals segments
dominate the market with the largest share, accounting for over 40% of the
market in 2023. Vitamins and minerals remain the largest segment in the
maternal supplement market. Key nutrients like folic acid, iron, calcium, and
vitamin D are vital for a healthy pregnancy, making this category highly
demanded by pregnant women. The rising awareness of prenatal care and increased
medical recommendations for vitamin supplementation drive this segment.
The
following segments are part of an in-depth analysis of the global Maternal
Supplement market:
|
Market Segments |
|
|
By Product
Type |
·
Vitamins & Minerals ·
Probiotics ·
Herbal Supplements ·
Protein & Amino Acid Supplements ·
DHA (Docosahexaenoic Acid) ·
Multivitamins ·
Others |
|
By Form |
·
Tablets ·
Capsules ·
Powder ·
Softgels ·
Liquid |
|
By Sales
Channel |
·
Pharmacies & Drug Stores ·
Supermarkets & Hypermarkets ·
Online Retailers ·
Hospital Pharmacies ·
Health & Wellness Stores ·
Direct-to-Consumer (DTC) |
|
By
Ingredients |
·
Synthetic ·
Natural |
Maternal Supplement Industry: Regional Analysis
North America Market Forecast
North America
dominates the global Maternal Supplement market, accounting for around 38% of
the market share in 2023. North America leads the global maternal supplement
market, driven by high consumer awareness, advanced healthcare systems, and a
robust demand for high-quality, premium supplements. The U.S. dominates this
region due to its large population, strong prenatal healthcare focus, and
growing trend of natural and organic supplements. Popular brands such as Ritual
and Nature Made have established a strong foothold in the U.S. and Canada,
contributing to the market’s growth.
Europe Market Statistics
Europe is the
second-largest market, with countries like Germany, the U.K., and France
contributing significantly. The region benefits from strict regulations that
ensure product quality and safety, as well as a growing interest in organic and
natural supplements.
Asia Pacific Market Forecasts
Asia Pacific is
the fastest-growing market, driven by the rising middle class, increasing
healthcare awareness, and government initiatives to promote maternal health in
countries like China, India, and Japan. The growing awareness of prenatal and
postnatal care, coupled with urbanization, has spurred demand for maternal
supplements. In China, brands such as Blackmores and Elevit have seen strong
demand due to increased awareness of prenatal care and maternal health.
Middle East & Africa Market Statistics
The MEA region
has the smallest share but shows potential for growth. In regions such as the
UAE and South Africa, growing healthcare infrastructure, increasing government
initiatives, and awareness campaigns about maternal nutrition are driving
demand.
Key Market Players
The Maternal Supplement Market is dominated by a few
large companies, such as
·
Abbott Laboratories
·
Bayer AG
·
Church & Dwight Co., Inc.
·
Nestlé S.A.
·
New Chapter, Inc.
·
Nature's Bounty (The Bountiful
Company)
·
Vitabiotics Ltd.
·
Otsuka Pharmaceutical Co., Ltd.
·
Pharmavite LLC
·
Reckitt Benckiser Group plc (RB)
·
Biotics Research Corporation
·
The Honest Company
·
SmartyPants Vitamins
·
Metagenics, Inc.
·
Koninklijke DSM N.V.
· Other
1.
Global
Maternal Supplement Market Introduction and Market Overview
1.1. Objectives of the Study
1.2. Global Maternal Supplement
Market Scope and Market Estimation
1.2.1. Global Maternal Supplement Overall
Market Size (US$ Bn), Market CAGR (%), Market forecast (2024 - 2034)
1.2.2. Global Maternal Supplement
Market Revenue Share (%) and Growth Rate (Y-o-Y) from 2019 - 2034
1.3. Market Segmentation
1.3.1. Product Type of Global Maternal
Supplement Market
1.3.2. Form of Global Maternal
Supplement Market
1.3.3. Sales Channel of Global Maternal
Supplement Market
1.3.4. Ingredients of Global Maternal
Supplement Market
1.3.5. Region of Global Maternal
Supplement Market
2.
Executive Summary
2.1. Demand Side Trends
2.2. Key Market Trends
2.3. Market Demand (US$ Bn) Analysis
2019 – 2023 and Forecast, 2024 – 2034
2.4. Demand and Opportunity
Assessment
2.5. Demand Supply Scenario
2.6. Market Dynamics
2.6.1. Drivers
2.6.2. Limitations
2.6.3. Opportunities
2.6.4. Impact Analysis of Drivers and
Restraints
2.7. Pricing Trends Analysis
2.8. Overview of Technology Developments
2.9. Porter’s Five Forces Analysis
2.9.1. Bargaining Power of Suppliers
2.9.2. Bargaining Power of Buyers
2.9.3. Threat of Substitutes
2.9.4. Threat of New Entrants
2.9.5. Competitive Rivalry
2.10. PEST Analysis
2.10.1. Political Factors
2.10.2. Economic Factors
2.10.3. Social Factors
2.10.4. Technology Factors
2.11. Value Chain / Ecosystem Analysis
2.12. Key Regulation
3.
Global Maternal Supplement
Market Estimates & Historical Trend
Analysis (2019 - 2023)
4.
Global Maternal Supplement
Market Estimates & Forecast Trend
Analysis, by Product Type
4.1. Global Maternal Supplement
Market Revenue (US$ Bn) Estimates and Forecasts, by Product Type, 2019 - 2034
4.1.1. Vitamins & Minerals
4.1.2. Probiotics
4.1.3. Herbal Supplements
4.1.4. Protein & Amino Acid
Supplements
4.1.5. DHA (Docosahexaenoic Acid)
4.1.6. Multivitamins
4.1.7. Others
5.
Global Maternal Supplement
Market Estimates & Forecast Trend
Analysis, by Form
5.1. Global Maternal Supplement
Market Revenue (US$ Bn) Estimates and Forecasts, by Form, 2019 - 2034
5.1.1. Tablets
5.1.2. Capsules
5.1.3. Powder
5.1.4. Softgels
5.1.5. Liquid
6.
Global Maternal Supplement
Market Estimates & Forecast Trend
Analysis, by Sales Channel
6.1. Global Maternal Supplement
Market Revenue (US$ Bn) Estimates and Forecasts, by Sales Channel, 2019 - 2034
6.1.1. Pharmacies & Drug Stores
6.1.2. Supermarkets & Hypermarkets
6.1.3. Online Retailers
6.1.4. Hospital Pharmacies
6.1.5. Health & Wellness Stores
6.1.6. Direct-to-Consumer (DTC)
7.
Global Maternal Supplement
Market Estimates & Forecast Trend
Analysis, by Ingredients
7.1. Global Maternal Supplement
Market Revenue (US$ Bn) Estimates and Forecasts, by Ingredients, 2019 - 2034
7.1.1.Synthetic
7.1.2. Natural
8.
Global Maternal Supplement
Market Estimates & Forecast Trend
Analysis, by Region
8.1. Global Maternal Supplement
Market Revenue (US$ Bn) Estimates and Forecasts, by Region, 2019 - 2034
8.1.1. North America
8.1.2. Eastern Europe
8.1.3. Western Europe
8.1.4. Asia Pacific
8.1.5. Middle East & Africa
8.1.6. Latin America
9.
North
America Maternal Supplement Market: Estimates & Forecast Trend Analysis
9.1.
North
America Maternal Supplement Market Assessments & Key Findings
9.1.1. North America Maternal
Supplement Market Introduction
9.1.2. North America Maternal
Supplement Market Size Estimates and Forecast (US$ Billion) (2019 - 2034)
9.1.2.1. By Product Type
9.1.2.2. By Form
9.1.2.3. By Sales Channel
9.1.2.4. By Ingredients
9.1.2.5. By Country
9.1.2.5.1. The U.S.
9.1.2.5.2. Canada
9.1.2.5.3. Mexico
10. Western Europe Maternal
Supplement Market: Estimates &
Forecast Trend Analysis
10.1. Western Europe Maternal
Supplement Market Assessments & Key Findings
10.1.1. Western Europe Maternal
Supplement Market Introduction
10.1.2. Western Europe Maternal
Supplement Market Size Estimates and Forecast (US$ Billion) (2019 - 2034)
10.1.2.1. By Product Type
10.1.2.2. By Form
10.1.2.3. By Sales Channel
10.1.2.4. By Ingredients
10.1.2.5. By Country
10.1.2.5.1.
Germany
10.1.2.5.2.
Italy
10.1.2.5.3.
U.K.
10.1.2.5.4.
France
10.1.2.5.5.
Spain
10.1.2.5.6.
Benelux
10.1.2.5.7.
Nordics
10.1.2.5.8. Rest
of W. Europe
11. Eastern Europe Maternal
Supplement Market: Estimates &
Forecast Trend Analysis
11.1. Eastern Europe Maternal
Supplement Market Assessments & Key Findings
11.1.1. Eastern Europe Maternal Supplement
Market Introduction
11.1.2. Eastern Europe Maternal
Supplement Market Size Estimates and Forecast (US$ Billion) (2019 - 2034)
11.1.2.1. By Product Type
11.1.2.2. By Form
11.1.2.3. By Sales Channel
11.1.2.4. By Ingredients
11.1.2.5. By Country
11.1.2.5.1.
Russia
11.1.2.5.2.
Hungary
11.1.2.5.3.
Poland
11.1.2.5.4.
Balkan & Baltics
11.1.2.5.5. Rest of E. Europe
12. Asia Pacific Maternal
Supplement Market: Estimates &
Forecast Trend Analysis
12.1. Asia Pacific Market Assessments
& Key Findings
12.1.1. Asia Pacific Maternal Supplement
Market Introduction
12.1.2. Asia Pacific Maternal Supplement
Market Size Estimates and Forecast (US$ Billion) (2019 - 2034)
12.1.2.1. By Product Type
12.1.2.2. By Form
12.1.2.3. By Sales Channel
12.1.2.4. By Ingredients
12.1.2.5. By Country
12.1.2.5.1. China
12.1.2.5.2. Japan
12.1.2.5.3. India
12.1.2.5.4. Australia & New Zealand
12.1.2.5.5. South Korea
12.1.2.5.6. ASEAN
12.1.2.5.7. Rest of Asia Pacific
13. Middle East & Africa Maternal
Supplement Market: Estimates &
Forecast Trend Analysis
13.1. Middle East & Africa Market
Assessments & Key Findings
13.1.1. Middle
East & Africa Maternal
Supplement Market Introduction
13.1.2. Middle
East & Africa Maternal
Supplement Market Size Estimates and Forecast (US$ Billion) (2019 - 2034)
13.1.2.1. By Product Type
13.1.2.2. By Form
13.1.2.3. By Sales Channel
13.1.2.4. By Ingredients
13.1.2.5. By Country
13.1.2.5.1. UAE
13.1.2.5.2. Saudi
Arabia
13.1.2.5.3. Turkey
13.1.2.5.4. South
Africa
13.1.2.5.5. Rest of
MEA
14. Latin America
Maternal Supplement Market: Estimates
& Forecast Trend Analysis
14.1. Latin America Market Assessments
& Key Findings
14.1.1. Latin America Maternal
Supplement Market Introduction
14.1.2. Latin America Maternal
Supplement Market Size Estimates and Forecast (US$ Billion) (2019 - 2034)
14.1.2.1. By Product Type
14.1.2.2. By Form
14.1.2.3. By Sales Channel
14.1.2.4. By Ingredients
14.1.2.5. By Country
14.1.2.5.1. Brazil
14.1.2.5.2. Argentina
14.1.2.5.3. Colombia
14.1.2.5.4. Rest of
LATAM
15. Country Wise Market:
Introduction
16. Competition Landscape
16.1. Global Maternal Supplement
Market Product Mapping
16.2. Global Maternal Supplement Market
Concentration Analysis, by Leading Players / Innovators / Emerging Players /
New Entrants
16.3. Global Maternal Supplement
Market Tier Structure Analysis
16.4. Global Maternal Supplement
Market Concentration & Company Market Shares (%) Analysis, 2023
17. Company Profiles
17.1.
Abbott
Laboratories
17.1.1. Company Overview & Key Stats
17.1.2. Financial Performance & KPIs
17.1.3. Product Portfolio
17.1.4. SWOT Analysis
17.1.5. Business Strategy & Recent
Developments
* Similar details would be provided
for all the players mentioned below
17.2. Bayer AG
17.3. Church &
Dwight Co., Inc.
17.4. Nestlé S.A.
17.5. New Chapter,
Inc.
17.6. Nature's Bounty
(The Bountiful Company)
17.7. Vitabiotics
Ltd.
17.8. Otsuka
Pharmaceutical Co., Ltd.
17.9. Pharmavite LLC
17.10. Reckitt
Benckiser Group plc (RB)
17.11. Biotics
Research Corporation
17.12. The Honest
Company
17.13. SmartyPants
Vitamins
17.14. Metagenics,
Inc.
17.15. Koninklijke
DSM N.V.
17.16. Others
18. Research
Methodology
18.1. External Transportations /
Databases
18.2. Internal Proprietary Database
18.3. Primary Research
18.4. Secondary Research
18.5. Assumptions
18.6. Limitations
18.7. Report FAQs
19. Research
Findings & Conclusion
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Frequently Asked Questions
What is the market size of Maternal Supplement Market in 2024?
Maternal Supplement Market was valued at USD 24,628.83 Million in 2024.
What is the growth rate for the Maternal Supplement Market?
Maternal Supplement Market size will increase at approximate CAGR of 8.6% during the forecasted period.
Which are the top companies operating within the market?
Major companies operating within the market are Abbott Laboratories, Bayer AG, Church & Dwight Co., Inc., Nestlé S.A., New Chapter, Inc., Nature's Bounty (The Bountiful Company), Vitabiotics Ltd., Otsuka Pharmaceutical Co., Ltd., Pharmavite LLC, Reckitt Benckiser Group plc (RB), Biotics Research Corporation, The Honest Company, SmartyPants Vitamins, Metagenics, Inc., Koninklijke DSM N.V. and others.
Which region dominates the Maternal Supplement Market?
North America dominates the market with an active share of 38%.
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