Global Hard Tea Market Analysis by ABV, Flavour, Distribution Channel, Region and segments forecast till 2033

Market Overview

The size for Global hard tea market was around USD 1,990 million in the year 2022. Due to rising awareness of low alcoholic drinks, the market is set to rise significantly with a CAGR of around 24.7% during the year 2023 to the year 2030. It will achieve figures of around USD 14,500 million by the year 2033.

Report Scope

Hard tea is alcohol spiked iced tea. It is a form of flavored Malt beverage. Though it needs to be noted that hard tea contains brewed tea along with certain flavors such as that of lemon, it also has alcohol. When compared to some other forms of flavored and cool drinks, hard tea has malted barley in the alcohol present in it. Hard tea with its base of beer gives a sweet flavor along with the taste of lime. Due to the presence of alcohol, this type of tea gives a slight kick too.

Moreover, citrus flavored drinks usually are seen to compliment the alcoholic beverages. This is because the flavor gives a refreshing feeling and hence, such drinks are liked by a large base. You can note that drinks such as mojito and margarita enjoy a huge following. These are the reasons that have spiked the market for hard tea too.

Additionally, there is a shifting preference of consumers towards liquor due to health concerns, thus raising the demand for drinks such as hard tea. The rising health concerns are largely due to COVID-19 pandemic. The alteration of patterns in alcohol consumption has witnessed countries like the US, New Zealand and Australia showing vibrant signs of a shift towards low alcohol content drinks. The pandemic also led to the rise in utilization of online mediums for ordering requirements and delivery.

The world has seen a complete shift in the way people are addressing their health. The pandemic changed the outlook of people towards health concerns. This shift has also changed the alcohol consumption pattern of the masses. Low content alcoholic drinks have risen in demand as people do not want to play with their health. This has given a big boost to the hard tea market which has low alcohol content.

Due to the citrus flavor associated with hard tea, the consumers are developing a liking towards it. The refreshing feeling derived after consumption of any drink with a citrus flavor is the reason behind this. Moreover, the beer base associated with hard tea gives a slight kick too. This means that hard tea gives the refreshing feeling along with the soft kick, thus being a perfect solution for people needing everything they need from drinks along with being able to gain a refreshing feeling. Additionally, the health concern is also addressed by consumption of hard tea due to its low alcohol content.

ABV Insights

The 2% - 5% segment holds the largest share in the global market due to the preference of people towards low alcohol content drinks, based on rising health concerns. Globally, the trend of less alcohol consumption is growing; especially, in millennials and all these factors have led to the segmental preference.

Flavour Insights

The citrus flavor based hard tea segment is generating lot of interest among consumers globally. This is largely due to the refreshing feeling gained after consumption of citrus based drinks. Due to the overall health consciousness, people are inclined towards lemon based flavor as it is thought to be positive for getting health benefits. Moreover, the pandemic has given impetus to this thought. The peach flavored drinks too are gaining momentum with a CAGR of 27.4%..

Distribution Channels Insights

Among these, the online segment is set to witness a significant growth during the forecast period. This segment is set to grow at a CAGR of around 26% during this period. The pandemic has led to the shift in consumer preferences. People prefer to order everything online due to the rise in use of mobile applications

Regional Insights

Region wise, the global hard tea market is segmented into North America, Europe, and Rest of the world. North America is set to be the highest consumer of hard tea during the forecast period. The pandemic times witnessed the spiraling up of many new players in the industry across North America. Europe too is catching up in the race with an expected CAGR of 27.2% during the forecasted period.

Competitive Analysis

The global market for Hard Tea is witnessing the emergence of new players in the market who are also giving a tough competition to the established ones. Companies are coming out with varied flavors along with some also opting for bolder versions in order to reach a wider audience. Some of the key players of the global hard tea market include, The Boston Beer Company; Pabst; Anheuser-Busch Companies LLC (Blue Point Brewing); Cisco Brewers; Nude Beverages; Craft Brew Alliance Inc., Wynwood Brewing Co., Appalachian Mountain Brewery (AMB), and Cisco Brewers.

Global Hard Tea Market- Segmental Analysis

Based on ABV (%)

·         2% - 5%

·         More than 5%

Based on Flavor

·         Citrus based

·         Peach based

Based on Distribution Channels

·         Supermarkets/ Hypermarkets

·         Online

·         Others

Why to buy this Report?

The report provides quantitative and qualitative aspect for Global Hard Tea Market in terms of value and volume, along with supporting market trends, challenges, restraints.

The report provides an in depth analysis from both ABV Sizeion and consumption point of view at the regional and country level. Key Factors considered within the report scope are ABV Sizeion capacity by countries/regions, average End Use, consumption ratio, revenue earned and gross margin.

The report provides competitive analysis of around 30-50 companies operated in Global Hard Tea Market, these companies are bifurcated into niche players, the leaders and major contenders. The companies are analyzed in terms of following factors such as:

•             Business Model

•             ABV Sizeion Capacity, Revenue, Sales, Gross Margin

•             Key Business Strategy

•             SWOT Analysis

In terms of competitive landscape, the report provides distinctive factors that would help the Card ABV Size in taking a key decision within the business:

•             Company Share Analysis from 2020-2022

•             Company Analysis by Revenue and Sales

•             Company ABV Size Capacity, Gross Margin

•             Company Share Analysis by Card ABV Size/Card ABV Size

•             Company Share Analysis by ABV Size/Specification