Fitness Apps Market Size - Type(Exercise & Weight Loss, Diet & Nutrition, Activity Tracking), by Mode of Installation(Connected Apps , In-Built Devices Apps), by Product(Care Management Apps, Consultancy Apps, Health and Wellness Apps, Medication Management Apps, Women Health Apps, Vital Sign Monitoring Apps), by Application(Training, Tracking, Fitness Games), by Therapeutic Zone(Cardiovascular, Diabetes, Nutrition, Sleep Disorders, Dermatology & Skin Cancer, Audiology, Ophthalmology, Respiratory), by Supportive Platform(iOS, Windows, Android), by Device(Smartphones, Wearable Devices, Tablets), by Mode of Purchase(Subscription Based , Non-Subscription Based), by Segment(Home Healthcare, Providers), by Distribution Channel(Third Party Distributors, Direct Tenders) & Region - Forecasts 2023 - 2033
- PUBLISHED ON
- 2022-11-03
- NO OF PAGES
- 245
- CATEGORY
- Information Communication & Technology
Market- Overview
Fitness App Market size was evaluated at USD 1, 640 million in 2022 and will expand with a CAGR of 17.6% from 2023 to 2033, reaching an estimated revenue of USD 9,710 million. The pandemic led to nationwide lockdowns followed by social distancing norms, which hence, aided the transition from traditional studios and gyms to virtual fitness. For now it has led to excessive downloads and subscriptions of fitness apps.
Another important factor contributing for the market growth is the increasing infiltration of smartphones. A Mobile Economy Survey that took place in 2018, shows that smartphone infiltration is estimated to increase from 57.0% in 2017 to 77.0% by 2025. Also, Unique mobile subscribers are anticipated to reach 5.9 Billion by 2025. Moreover, the growing dependency of wearable devices including Fitbit and Apple Watch will further hike the market growth. For example, MyFitnessPal offers customised activity tracking and dieting routine to its users, that generates about USD 6.7 Million on an average.
Therefore, wearable technology has always remained the leading fitness trend. Health and fitness apps show the highest possession value through all the categories with 96.0% of users using one of these apps.
Fitness Apps Market- Key Trends
· Increasing emphasis on maintaining a healthy lifestyle
Consumer behaviour has the potential to change various aspects of the health care system. The consumers have started taking charge of their health, for living a better life in their busy schedule.
Customers are now more confident and willing to communicate with their doctor about how they agree or don’t with their medical issues, which helps in the growth of the market. Customers are now tracking their health conditions and later using that data to make decisions about their medical records, so as to change their lifestyle for the better good.
· Increasing use of Smartphones, Wearable Devices and Tablets
Being fit is now a growing trend among the developing nations to increase the adoption of smart and IoT devices such as smartphones, wearable devices, and tablets. Majority of the fitness apps are being used through smartphones as it is a cheap substitution from expensive gyms and fitness centers.
Furthermore, rise in the need for functional flexibility and processes is accelerating innovation and disruptions in fitness app market. This commonness of devices with connective capabilities and the possibility of real-time communication between them is enabling fitness apps to increase the capabilities and efficiency. The data collected from IoT devices is helping users doing suitable exercise much faster, without any help from a person or joining the gym. So, the fitness app providers offer quality products more quickly.
The COVID-19 outbreak led to an increase in awareness of health and hygiene. As per a World Economic Forum article, the Daily Active Users (DAUs) of fitness apps had increased by 24.0% in quarter 2 over quarter 1 in 2020. As the pandemic brough along social distancing and nationwide lockdown also helped in expanding network of fitness studios and gyms through online platforms, thus, increasing the demands for such apps. Also several consumers are investing in in-home fitness equipment, thus boosting revenue growth.
Fitness Apps Market Segmentation
Key Players
· Applico Inc.
· Addias, Fitbit LLC
· Myfitness Pal
· Inc.
· Nike Inc.
Segmentation on the basis of Type
· Diet and Nutrition
· Activity Tracking
· Exercise and Weight Loss
The exercise and weight loss segment was the largest revenue share holder. Exercise and weight loss apps motivate the users to exercise with the help of scheduled notifications. These workout apps are installed with audio cues, video demos, and fitness tracking tools, which can help in maintaining an exercise routine.
Segmentation on the basis of Platform
· iOS
· Android
The iOS segment accounts for the largest revenue share of over 50.0% . High acceptance of iOS devices has been increasing the segment growth over the years. For instance, active Apple device users increased from 1.4 Billion in the first fiscal quarter. The Android segment is also expected to grow at the fastest rate of 18.6% over the predicted period. Android smartphones have become popular in tracking health and fitness activity.
Segmentation on the basis of Devices
· Smartphones
· Tablets
· Wearable devices
Smartphones form the largest revenue share of over 65.0%. An increase in the penetration of smartphones globally is a key factor for the growth of the fitness app market. With the changing technology in the fitness industry, majority of people choose to switch to their smartphones instead of going to gyms for their regular routine workout.
Based on Product
· Care management
· Vital management
· Health and Wellness apps
· Women Health apps
· Medication Management Apps
· Consultancy Apps
Health and wellness apps are expected to dominate the market as the hectic lifestyle and the emergence of COVID-19 has led people to take care of their health more which will drive the segment growth.
Based on Application
· Training
· Tracking
· Fitness Games
· Others
The tracking segment is expected to dominate the market because regular reminder boosts motivation levels and with a fitness tracker, one can keep track of its physical activity daily.
Based on Therapeutic Zone
· Dermatology and Skin
· Cardiovascular
· Cancer
· Ophthalmology
· Diabetes
· Respiratory
· Audiology
· Sleep Disorders
· Nutrition
· Others
Nutrition is expected to dominate the market due to the rise in awareness regarding eating healthy and the importance of consumption of right nutrition.
Based on Mode of Purchase
· Subscription
· Non-subscription
Subscription based segment is expected to dominate the market as it provides customized plans, workout routines, diet charts among others. Such advantages are increasing the growth potential of the subscription-based segment.
Based on Distribution Channel
· Third Party
· Direct Tender
The third party distributor segment is expected to dominate the global fitness app market because of overall control over sales.
Based on End-user
· Home Healthcare
· Providers
· Clinics Healthcare
· Others
The providers segment is expected to dominate the market due to an increase in the number of healthcare centers worldwide.
Segmentation on the basis of Region
North America, Asia Pacific, MEA, Europe and Latin America
North America has been accounted for the largest revenue share of over 35.0%. Various factors such as rapid growth in the usage of smartphones, a rise in the existence of chronic diseases, growth in coverage networks, the ongoing COVID-19 pandemic and increase in geriatric population, are increasing the downloading of fitness apps in North America. Asia Pacific is expected to be the most lucrative regional market.
1.
Global Fitness Apps Market Introduction
and Market Overview
1.1. Objectives
of the Study
1.2. Fitness Apps Market Definition & Description
1.3. Global
Fitness Apps Market Scope and Market Estimation
1.3.1. Global
Fitness Apps Market Size, Revenue (US$ Mn), Market CAGR (%), Market forecast (2023-2033)
1.3.2. Global
Fitness Apps Market Revenue Share (%) and Growth Rate (Y-o-Y) from 2019-2033
1.4. Market
Segmentation
1.4.1. Based
on Type of Global Fitness Apps Market
1.4.2. Based
on Platform of Global Fitness Apps Market
1.4.3. Based
on Devices of Global Fitness Apps Market
1.4.4. Based
on Product of Global Fitness Apps Market
1.4.5. Based
on Application of Global Fitness Apps Market
1.4.6. Based
on Therapeutic Zone of Global Fitness Apps Market
1.4.7. Based
on Mode of Purchase of Global Fitness Apps Market
1.4.8. Based
on Distribution Channel of Global Fitness Apps Market
1.4.9. Based
on End-user of Global Fitness Apps Market
1.4.10. By Region
of Global Fitness Apps Market
2.
Executive
Summary
2.1. Global
Fitness Apps Market Industry
Trends under COVID-19 Outbreak
2.1.1. Global
COVID-19 Status Overview
2.1.2. Influence
of COVID-19 Outbreak on Global Fitness
Apps Market Industry Development
2.2. Market
Dynamics
2.2.1. Drivers
2.2.2. Limitations
2.2.3. Opportunities
2.2.4. Impact
Analysis of Drivers and Restraints
2.3. Pricing
Trends Analysis & Average Selling Prices (ASPs)
2.4. Key
Mergers & Acquisitions, Expansions, JVs, Funding / VCs, etc.
2.5. Porter’s
Five Forces Analysis
2.5.1. Bargaining
Power of Suppliers
2.5.2. Bargaining
Power of Buyers
2.5.3. Threat
of Substitutes
2.5.4. Threat
of New Entrants
2.5.5. Competitive
Rivalry
2.6. Value
Chain / Ecosystem Analysis
2.7. PEST
Analysis
2.8. Russia-Ukraine
War Impacts Analysis
2.9. Economic
Downturn Analysis
2.10. Market
Investment Opportunity Analysis (Top Investment Pockets), By Segments & By
Region
3.
Global
Fitness Apps Market Estimates &
Historical Trend Analysis (2020 - 2022)
4.
Global
Fitness Apps Market Estimates &
Forecast Trend Analysis, Based on Type
4.1. Global
Fitness Apps Market Revenue (US$ Mn) Estimates and Forecasts, Based on Type, 2023
to 2033
4.1.1. Diet
and Nutrition
4.1.2. Activity
Tracking
4.1.3. Exercise
and Weight Loss
5.
Global
Fitness Apps Market Estimates &
Forecast Trend Analysis, Based on Platform
5.1. Global
Fitness Apps Market Revenue (US$ Mn) Estimates and Forecasts, Based on Platform,
2023 to 2033
5.1.1. iOS
5.1.2. Android
6.
Global
Fitness Apps Market Estimates &
Forecast Trend Analysis, Based on Devices
6.1. Global
Fitness Apps Market Revenue (US$ Mn) Estimates and Forecasts, Based on Devices,
2023 to 2033
6.1.1. Smartphones
6.1.2. Tablets
6.1.3. Wearable
devices
7.
Global
Fitness Apps Market Estimates &
Forecast Trend Analysis, Based on Product
7.1. Global
Fitness Apps Market Revenue (US$ Mn) Estimates and Forecasts, Based on Product,
2023 to 2033
7.1.1. Care
management
7.1.2. Vital
management
7.1.3. Health
and Wellness apps
7.1.4. Women
Health apps
7.1.5. Medication
Management Apps
7.1.6. Consultancy
Apps
8.
Global
Fitness Apps Market Estimates &
Forecast Trend Analysis, Based on Application
8.1. Global
Fitness Apps Market Revenue (US$ Mn) Estimates and Forecasts, Based on
Application, 2023 to 2033
8.1.1. Training
8.1.2. Tracking
8.1.3. Fitness
Games
8.1.4. Others
9.
Global
Fitness Apps Market Estimates &
Forecast Trend Analysis, Based on Therapeutic Zone
9.1. Global
Fitness Apps Market Revenue (US$ Mn) Estimates and Forecasts, Based on
Therapeutic Zone, 2023 to 2033
9.1.1. Dermatology
and Skin
9.1.2. Cardiovascular
9.1.3. Cancer
9.1.4. Ophthalmology
9.1.5. Diabetes
9.1.6. Respiratory
9.1.7. Audiology
9.1.8. Sleep
Disorders
9.1.9. Nutrition
9.1.10. Others
10. Global Fitness Apps Market Estimates & Forecast Trend Analysis, Based
on Mode of Purchase
10.1.
Global Fitness Apps Market Revenue (US$ Mn)
Estimates and Forecasts, Based on Mode of Purchase, 2023 to 2033
10.1.1. Subscription
10.1.2. Non-subscription
11. Global Fitness Apps Market Estimates & Forecast Trend Analysis, Based
on Distribution Channel
11.1.
Global Fitness Apps Market Revenue (US$ Mn)
Estimates and Forecasts, Based on Distribution Channel, 2023 to 2033
11.1.1. Third
Party
11.1.2. Direct
Tender
12. Global Fitness Apps Market Estimates & Forecast Trend Analysis, Based
on End-user
12.1.
Global Fitness Apps Market Revenue (US$ Mn)
Estimates and Forecasts, Based on End-user, 2023 to 2033
12.1.1. iOS
12.1.2. Android
13. Global Fitness Apps Market Estimates & Forecast Trend Analysis, By Region
13.1.
Global Fitness Apps Market Revenue (US$ Mn) Estimates
and Forecasts, By Region, 2023 to 2033
13.1.1. North
America
13.1.2. Europe
13.1.3. Asia
Pacific
13.1.4. Middle
East & Africa
13.1.5. South
America
14. North America Fitness Apps Market: Estimates & Forecast
Trend Analysis
14.1.
North America Fitness Apps Market Assessments
& Key Findings
14.1.1. North
America Fitness Apps Market Introduction
14.1.2. North America
Fitness Apps Market Size Estimates and Forecast (US$ Million) (2023 to 2033)
14.1.2.1. Based on Type
14.1.2.2. Based on Platform
14.1.2.3. Based on Devices
14.1.2.4. Based on Product
14.1.2.5. Based on Application
14.1.2.6. Based on Therapeutic Zone
14.1.2.7. Based on Mode of Purchase
14.1.2.8. Based on Distribution Channel
14.1.2.9. Based on End-user
14.1.2.10. By
Country
14.1.2.10.1.
The U.S.
14.1.2.10.2.
Canada
14.1.2.10.3.
Mexico
15. Europe Fitness Apps Market: Estimates & Forecast
Trend Analysis
15.1. Europe
Fitness Apps Market Assessments & Key Findings
15.1.1. Europe
Fitness Apps Market Introduction
15.1.2. Europe
Fitness Apps Market Size Estimates and Forecast (US$ Million) (2023 to 2033)
15.1.2.1. Based on Type
15.1.2.2. Based on Platform
15.1.2.3. Based on Devices
15.1.2.4. Based on Product
15.1.2.5. Based on Application
15.1.2.6. Based on Therapeutic Zone
15.1.2.7. Based on Mode of Purchase
15.1.2.8. Based on Distribution Channel
15.1.2.9. Based on End-user
15.1.2.10. By
Country
15.1.2.10.1.
Germany
15.1.2.10.2.
U.K.
15.1.2.10.3.
France
15.1.2.10.4.
Italy
15.1.2.10.5.
Spain
15.1.2.10.6.
Russia
15.1.2.10.7.
Rest of Europe
16. Asia Pacific Fitness Apps Market: Estimates & Forecast
Trend Analysis
16.1. Asia
Pacific Market Assessments & Key Findings
16.1.1. Asia
Pacific Fitness Apps Market Introduction
16.1.2. Asia
Pacific Fitness Apps Market Size Estimates and Forecast (US$ Million) (2023 to
2033)
16.1.2.1. Based on Type
16.1.2.2. Based on Platform
16.1.2.3. Based on Devices
16.1.2.4. Based on Product
16.1.2.5. Based on Application
16.1.2.6. Based on Therapeutic Zone
16.1.2.7. Based on Mode of Purchase
16.1.2.8. Based on Distribution Channel
16.1.2.9. Based on End-user
16.1.2.10. By
Country
16.1.2.10.1.
China
16.1.2.10.2.
Japan
16.1.2.10.3.
India
16.1.2.10.4.
Australia
16.1.2.10.5.
South Korea
16.1.2.10.6.
ASEAN
16.1.2.10.7.
Rest of Asia Pacific
17. Middle East & Africa Fitness Apps Market: Estimates & Forecast
Trend Analysis
17.1. Middle
East & Africa Market Assessments & Key Findings
17.1.1. Middle
East & Africa Fitness Apps Market
Introduction
17.1.2. Middle
East & Africa Fitness Apps Market Size Estimates and Forecast
(US$ Million) (2023 to 2033)
17.1.2.1. Based on Type
17.1.2.2. Based on Platform
17.1.2.3. Based on Devices
17.1.2.4. Based on Product
17.1.2.5. Based on Application
17.1.2.6. Based on Therapeutic Zone
17.1.2.7. Based on Mode of Purchase
17.1.2.8. Based on Distribution Channel
17.1.2.9. Based on End-user
17.1.2.10. By
Country
17.1.2.10.1.
U.A.E.
17.1.2.10.2.
Saudi Arabia
17.1.2.10.3.
Egypt
17.1.2.10.4.
South Africa
17.1.2.10.5.
Rest of Middle East & Africa
18. South America Fitness Apps Market: Estimates & Forecast
Trend Analysis
18.1. South
America Market Assessments & Key Findings
18.1.1. South
America Fitness Apps Market Introduction
18.1.2. South
America Fitness Apps Market Size Estimates and Forecast (US$ Million) (2023 to
2033)
18.1.2.1. Based on Type
18.1.2.2. Based on Platform
18.1.2.3. Based on Devices
18.1.2.4. Based on Product
18.1.2.5. Based on Application
18.1.2.6. Based on Therapeutic Zone
18.1.2.7. Based on Mode of Purchase
18.1.2.8. Based on Distribution Channel
18.1.2.9. Based on End-user
18.1.2.10. By
Country
18.1.2.10.1.
Brazil
18.1.2.10.2.
Argentina
18.1.2.10.3.
Colombia
18.1.2.10.4.
Rest of South America
19. Competition Landscape
19.1. Global
Fitness Apps Market Competition Matrix & Benchmarking, by Leading Players /
Innovators / Emerging Players / New Entrants
19.2. Global
Fitness Apps Market Concentration & Company Market Shares (%) Analysis,
2022
20. Company Profiles
20.1. Applico Inc.
20.1.1. Company
Overview & Key Stats
20.1.2. Financial
Performance & KPIs
20.1.3. Product
Portfolio
20.1.4. Business
Strategy & Recent Developments
* Similar details would be provided for all the
players mentioned below
20.2. Applico Inc.
20.3. Addias, Fitbit LLC
20.4. Myfitness Pal
20.5. Nike Inc.
20.6. Others**
21. Research Methodology
21.1. External
Transportations / Databases
21.2. Internal
Proprietary Database
21.3. Primary
Research
21.4. Secondary
Research
21.5. Assumptions
21.6. Limitations
21.7. Report
FAQs
22. Research Findings & Conclusion
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Frequently Asked Questions
What is the market size and growth projections?
The Global Fitness App Market size was evaluated at USD 1, 640 million in 2022 and will expand with a CAGR of 17.6% from 2023 to 2033, reaching an estimated revenue of USD 9,710 million.
What are the trends shaping various markets?
Consumer behaviour has the potential to change various aspects of the health care system. The consumers have started taking charge of their health, for living a better life in their busy schedule.
Who are the key competitors of market Players?
Some of the major players operating within the market are Applico Inc. ,Addias, Fitbit LLC ,Myfitness Pal,Nike Inc.
What are the top performing segments, and countries / regions of each of the markets?
North America, Asia Pacific, MEA, Europe and Latin America
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