Diet & Nutrition Apps Market Overview

The Diet & Nutrition Apps Market is projected to witness significant growth between 2025 and 2035, driven rising health consciousness has led to adoption of diet and nutrition apps across the globe. Valued at approximately USD 2.5 billion in 2025, the market is expected to soar to USD 11.6 billion by 2035, reflecting a strong compound annual growth rate (CAGR) of 15.5% over the ten-year period.

The Diet & Nutrition Apps Market has been growing rapidly over recent years, fueled by increased international awareness of wellness and health, technology innovation, and lifestyles-related chronic diseases on the rise. The applications are tailored to enable individuals to monitor what they eat, track calories, set exercise goals, and get tailored nutrition advice. As individuals take a more active approach to controlling their well-being, demand for electronic tools aiding in nutritional advice and healthy lifestyles continues to escalate.

The market offers a vast array of app types, ranging from meal planning, calorie tracking, diet monitoring, to apps designed specifically to meet special dietary needs like keto, vegan, or diabetic diets. Compatibility with wearable devices and smart health monitors has further added a boost of functionality and popularity to such apps, making real-time tracking along with personalized analysis possible. Artificial intelligence and machine learning are also being used more frequently to analyze user activity and make lifestyle, goal, as well as condition-specific recommendations.

Diet & Nutrition Apps Market Drivers and Opportunities

Rising Health Awareness and Lifestyle Diseases lift the Diet & Nutrition Apps Market during the forecast period

One of the primary drivers of the Diet & Nutrition Apps Market is enhanced worldwide awareness of wellness and health, fuelled by an escalation of lifestyle disorders like obesity, diabetes, and hypertension. Consumers are taking a more active approach to controlling their health, creating increased demand for tools that facilitate weight management, healthy eating, and general wellbeing. Personalised meal planning, calorie tracking, and monitoring features are provided by diet and nutrition apps, enabling users to make better eating choices. The COVID-19 pandemic also increased levels of awareness around having a healthy immune system, compelling more individuals to embrace healthier lifestyles through technology platforms. As healthcare systems worldwide come under pressure from non-communicable illness, these apps are acting as preventive tools, promoting sustainable lifestyle modifications. Consumers' increasing interest in wellbeing continues to drive uptake and usage in this space.

Technological Advancements and Smartphone Penetration drives global Diet & Nutrition Apps Market

Another key driver is the rapid advancement in mobile technology and the widespread use of smartphones and wearable devices. High-speed internet, user-friendly interfaces, and AI-driven personalization have made diet and nutrition apps more accessible and effective. Integration with fitness trackers and health monitoring devices allows users to receive real-time feedback and adjust their nutrition plans accordingly. AI and machine learning algorithms can now tailor dietary recommendations based on user behaviour, preferences, and health goals, greatly enhancing the user experience. As 5G connectivity expands globally, the seamless delivery of real-time insights and app performance is expected to further boost user engagement. This technological progress is critical in ensuring app effectiveness, user retention, and overall market growth.

Opportunity for the Diet & Nutrition Apps Market

Integration with Healthcare Ecosystems is significant opportunities in the global Diet & Nutrition Apps Market

A key opportunity in the Diet & Nutrition Apps Market comes through integrating them into larger healthcare ecosystems, such as telehealth platforms, electronic health records (EHRs), and clinical nutrition services. Such integration can fill gaps between individual self-care activities and professional healthcare advice by presenting a more complete approach to managing health. By integrating user data with healthcare clinicians, apps are able to enhance chronic disease management, monitor nutritional deficiencies, and tailor interventions based on patient history. Such collaboration not only enhances app authenticity but also sources additional revenue streams through insurance payback and companies' wellness programs. As healthcare systems move towards preventive, value-based care, diet and nutrition apps can form a critical part of long-term patient success. Such opportunity exists particularly strongly in markets where digital healthcare is growing fast, presenting a window of opportunity through which app makers can become a vital component of contemporary healthcare delivery.

Diet & Nutrition Apps Market Scope

Diet & Nutrition Apps Market Report Segmentation Analysis

The global Diet & Nutrition Apps Market industry analysis is segmented into by Platform, Revenue Model, Type of App and Target Audience and by region.

The Prebiotics Products segment is anticipated to hold the highest share of the global Diet & Nutrition Apps Market during the projected timeframe.

The Android platform is expected to have the largest share of the global Diet & Nutrition Apps Market over the forecast period based on its ubiquitous usage, affordability, and availability in both developed and developing markets. Android devices account for a majority of smartphone sales worldwide, particularly in price-sensitive markets such as Asia-Pacific, Latin America, and Africa. The sheer number of end users provides a large potential audience base for applications makers. The open-source nature of Android provides more flexibility in developing applications, making it possible for innovators to change features more regularly. The platform also caters to a multitude of devices, from high-end to low-end phones, securing a larger audience base. Also, the simplified publish-on-release structure of the Google Play Store, along with built-in APIs for health and fitness, provides ease of deployment and scalability for applications makers. With increased growth in mobile healthcare, especially in developing markets where Android has a strong foothold, the platform will continue to set up top in its share of the Diet & Nutrition Apps Market.

The Live Biotherapeutic Products (LBPs) segment is anticipated to hold the highest share of the market over the forecast period.

The subscription-based revenue model is projected to dominate the Diet & Nutrition Apps Market over the forecast period due to its ability to ensure consistent revenue streams and offer premium, personalized services to users. This model allows app providers to continuously update content, introduce new features, and enhance user experience without relying solely on one-time purchases or ad revenues. Consumers are increasingly willing to pay for apps that offer value in terms of tailored meal plans, advanced analytics, and integration with wearable devices. Moreover, subscription models promote long-term user engagement, as users are more likely to consistently use an app they are actively paying for. Developers also benefit from the ability to scale services and predict revenues more accurately.

The Therapeutics Type of App segment dominated the market in 2024 and is predicted to grow at the highest CAGR over the forecast period.

The diet-specific app segment was a leader in 2024 and will continue to lead in terms of compound annual growth rate (CAGR) through the forecast period as a growing appetite emerges for personalized nutrition and healthcare solutions. Diet-specific apps are designed to respond to a particular dietary preference, illness, or condition—such as a keto, vegan, gluten-free, diabetic, or heart-healthy diet—so that users are offered highly applicable meal plans, recipes, and nutritional tracking. As individuals become better educated and more discerning in food choices, generic diet apps are falling from favor to specialized, objective-specific alternatives. The increasing incidence of chronic illness and allergy has further increased demand for diet-specific planning and tracking tools. Further, apps are increasingly using artificial intelligence and machine learning to make real-time suggestions, backed by tailored advice, engaging users further and creating loyalty.

The following segments are part of an in-depth analysis of the global Diet & Nutrition Apps Market:

Diet & Nutrition Apps Market Share Analysis by Region

North America is projected to hold the largest share of the global Diet & Nutrition Apps Market over the forecast period.

North America is set to account for the largest proportion of the worldwide Diet & Nutrition Apps Market owing to a mix of technological progress, increased smartphone penetration, and heightened consumer awareness of diets. The region has a highly developed digital infrastructure, enabling the common usage of mobile health Type of Apps. In addition, heightened awareness of lifestyle disorders like obesity, diabetes, and cardiovascular complications has made consumers more inclined towards applications that enable diet monitoring, calories counting, and customized nutrition programs. The existence of significant industry players, comprising established technology firms as well as health-related startups, also propels innovation as well as access to this market further.

Moreover, integrating AI, machine learning, along with wearable technology, raises the functionality and utility of these apps further. Government programs aimed at promoting digital wellness and health, along with growing fitness culture across America and Canada, also fuel market growth. Additionally, customers in North America generally have higher disposable incomes, allowing them to spend on upgraded health app subscription and services. All these, coupled with an increased trend towards preventive healthcare, make North America a strong force in the worldwide Diet & Nutrition Apps Market during the next couple of years.

Diet & Nutrition Apps Market Competition Landscape Analysis

The market is competitive, with several established players and new entrants offering a range of diet & nutrition apps. Some of the key MyFitnessPal, Noom, Lifesum, Lose It!, Cronometer, Yazio, Ate Food Diary, Yuka, Carb Manager and others.

Global Diet & Nutrition Apps Market Recent Developments News:

In December 2023, Healthify introduce a sophisticated AI-based health platform with Ria, a conversational AI coach that offers personalized advice on diet, fitness, stress, and sleep. One of its special features is integration with Swiggy, enabling customers to place orders that are in sync with Ria’s recommendations straight from the Healthify app.

In November 2023, Samsung and Nestlé joined hands to create a connected, integrated system that would lend users personalized guidance on lifestyle, nutrition, and fitness through Samsung's ARTIK IoT platform and biosensor technology, along with Nestlé's nutrition science knowledge. The objective was to enable users to better manage wellness and health through a single connected system.

Healthify has moved into the B2B segment in December 2023 by introducing corporate wellness programs along with Type of Apps. Through this, companies are being provided with tools to facilitate healthy living amongst workers, incorporating Healthify's data-intelligence through artificial intelligence into business wellness programs.​

The Global Diet & Nutrition Apps Market is dominated by a few large companies, such as

·         MyFitnessPal

·         Noom

·         Lifesum

·         Lose It!

·         Cronometer

·         Yazio

·         Ate Food Diary

·         Yuka

·         Carb Manager

·         MyNetDiary

·         PlateJoy

·         8fit

·         Healthify

·         Nutrium

·         Fooducate

·         Other Prominent Players