Content Analytics Market Size, Industry Analysis Report By Deployment Model (Cloud, On-Premise), By Application (Text Analytics, Web Analytics, Speech Analytics, Social Media Analytics), By Verticals (BFSI, Healthcare, Retail And Consumer Goods, IT And Telecom) & Region – Forecast
- PUBLISHED ON
- 15/12/2022
- NO OF PAGES
- 259
- CATEGORY
- Information Communication & Technology
The Content Analytics Market is valued at around USD 3.91 billion in 2022 and is expected to reach USD 21.58 billion by 2030, registering a CAGR of 20.9% over the forecast period. With the integration of structured and unstructured data, content analytics software is a tool that offers insights on market trends, patterns, and product specifics to an organisation. One of the main factors propelling the expansion of the global content analytics market is the rising demand for unstructured data insights, real-time data analytics, and advanced analytics.
The Content Analytics Market - Growth Factor
The amount of data generated by people will only grow over time as digitization continues to spread. People will produce more content revealing their interests, behaviours, and preferences as they spend more time interacting with digital technology. Companies are using information across the enterprise and beyond due to the startling growth in data volume, sources, and formats. It might even usher in a time when businesses primarily rely on content analytics and digital content for market intelligence. Due to the increasing use of social media channels for advertising and customer outreach, social media analytics is anticipated to play a significant role in the expansion of the content analytics market over the course of the forecast period.
The Content Analytics Market – Market Trends
• One of the key factors propelling the growth of the content analytics market is the rising demand for market insights from unstructured data sources like documents, call centre transcripts, emails, social media content, and social networking sites.
• With the aid of language processing technology and a number of analytical tools, content analytics software extracts insights from unstructured data.
• The understanding of the market trend, consumer demand, and product description, among other things, is made possible by these insights for business managers, executives, and supervisors.
The Content Analytics Market – Segmentation
The Content Analytics Market fragrance concentrates market has been sub-classified into deployment model, application, verticals.
On the basis of deployment model, the Content Analytics Market is bifurcated into:
• Cloud
• On-premise
• others
On the basis of application, the market is segmented into:
• Text analytics
• Web analytics
• Speech analytics
• Social media analytics
• others
On the basis of verticals, the market segmented into:
• BFSI
• Healthcare
• Retail and consumer goods
• IT and Telecom
• Others
The Content Analytics Market –Regional Analysis
Asia Pacific dominated the global Content Analytics Market, is regarded as the market's fastest-growing region due to the widespread adoption of content analytics by a number of different industries, including healthcare, BFSI, retail, and others. Companies in the industry are primarily concerned with the preferences and experiences of their customers, which eventually calls for research into how customers react to various products.
The Content Analytics Market – Key Market players
Global key players of Content Analytics Market include Adobe Systems, INC. (U.S), Clarabridge, INC. (U.S), Interactive Intelligence Group, INC. (U.S), International Business Machine Corporation (U.S), Nice Systems LTD. (Israel), Opentext Corporation (Canada), Oracle Corporation (U.S), SAP SE (Germany), SAS Institute, INC. (U.S), and Verint Systems (U.S), and others.
Report scope
Global Content Analytics Market: Historical Years- 2018-2021
Global Content Analytics Market: Forecast Years- 2022-2030
Global Content Analytics Market 2022- USD 3.91 billion
Global Content Analytics Market 2030- USD 21.58 billion
Global Content Analytics Market CAGR- 20.9%
Quality Assurance Process
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We Market Research senior executive is assigned to each consulting engagement and works closely with the project team to deliver as per the clients expectations.
Market Research Process
We Market Research monitors 3 important attributes during the QA process- Cost, Schedule & Quality. We believe them as a critical benchmark in achieving a project’s success.
To mitigate risks that can impact project success, we deploy the follow project delivery best practices:
- Project kickoff meeting with client
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- Assign a senior SR executive as QA Executive
- Conduct internal editorial & quality reviews of project deliverables
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Case Study- Automotive Sector
One of the key manufacturers of automotive had plans to invest in electric utility vehicles. The electric cars and associated markets being a of evolving nature, the automotive client approached We Market Research for a detailed insight on the market forecasts. The client specifically asked for competitive analysis, regulatory framework, regional prospects studied under the influence of drivers, challenges, opportunities, and pricing in terms of revenue and sales (million units).
Solution
The overall study was executed in three stages, intending to help the client meet its objective of precisely understanding the entire market before deciding on an investment. At first, secondary research was conducted considering political, economic, social, and technological parameters to get a gist of the various aspects of the market. This stage of the study concluded with the derivation of drivers, opportunities, and challenges. It also laid substantial emphasis on understanding and collecting data not only on a global scale but also on the regional and country levels. Data Extraction through Primary Research
The second stage involved primary research in which several market players and automotive parts suppliers were contacted to study their viewpoint concerning the development of their market and production capacity, clientele, and product line. This stage concluded in a brief understanding of the competitive ecosystem and also glanced through the strategies and pricing of the companies profiled.
Market Estimates and Forecast
In the final stage of the study, market forecasts for the electric utility were derived using multiple market engineering approaches. This data helped the client to get an overview of the market and accelerate the process of investment.
Case Study- ICT Sector
Business process outsourcing, being one of the lucrative markets from both supply- and demand- side, has appealed to various companies. One of the prominent corporations based out of Japan approached us with their requirements regarding the scope of the procurement outsourcing market for around 50 countries. Additionally, the client also sought key players operating in the market and their revenue breakdown in terms of region and application.
Business Solution
An exhaustive market study was conducted based on primary and secondary research that involved factors such as labor costs in various countries, skilled and technical labors, manufacturing scenario, and their respective contributions in the global GDP. A comparative study of the market was conducted from both supply- and demand side, with the supply-side comprising of notable companies, such as GEP, Accenture, and others, that provide these services. On the other hand, large manufacturing companies from them demand-side were considered that opt for these services.
Conclusion
The report aided the client in understanding the market trends, including country-level business scenarios, consumer behavior, and trends in 50 countries. The report also provided financial insights of crucial players and detailed market estimations and forecasts till 2033.
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