Calorie Counter Software Market Analysis By Component(Software, Services) By Deployment(On-premise, Cloud) By End User(Individual Use, Commercial Use) & Forecast By 2031

  • 2023-07-12
  • 231
  • Information Communication & Technology

Market Overview

The Calorie Counter Software market size is estimated at USD 20.19 billion in 2022 and is expected to reach USD 85.14 billion by 2031, growing at a CAGR of 17.3% from 2022 to 2031. A powerful health and fitness app that makes it simple to track eating and exercise routines is calorie counter software.

This software can be deployed in both on premise and cloud environment across enterprises. Major end-users adopting this software includes individuals and commercial. Commercial segment is further categorized into healthcare professionals, Gyms, hospitals, research teams, and universities etc.

Growing adoption of smart devices such as smartphone smart watches and wearable fitness trackers in developing as well as developed countries is expected to fuel the fitness app such as calorie counter software market during the forecast period.

Internet has revolutionized the world, benefiting enterprises, industries, and end-users. Increasing use of mobile internet is the reason for the rapid growth of the fitness app market across all regions and which will create huge demand for calorie counter software market.

Easy access to online internet services for mobile apps with improved camera, GPS receiver, Wi-Fi access, and network connectivity is driving the growth of the calorie counter software market.

Thus, growth of the market can be evaluated by the availability of expected network quality which provides instant access to information. For instance, Globally, half of the population is using mobile internet. According to GSMA Intelligence, 4.9 billion mobile internet users were active in 2022, which is expected to increase at an annual rate of 9.1%. Mobile internet users are expected to reach 5.5 billion by 2025.

However, mobile and other devices such as tablets and iPads are increasingly being used across the world. Meeting device type and usability is one of the major challenges in the calorie counter software market. Further, lack of high-speed internet in developing countries, is also hampering the adoption of calorie counter software across developing countries.

The use of online exercise platforms, health activities in social media and physical activity promotional campaigns have blossomed during COVID-19 in the European region. Several countries have also found creative ways to support populations to stay active during quarantine while protecting their health.

The COVID-19 pandemic has led to multiple challenges for people’s health and well-being. Lockdowns and restrictions on mobility have impacted our ability to be physically active as a natural part of daily life.

Impact analysis of COVID-19 on the calorie counter software market is expected to remain moderate in the long-term period across the globe. For instance, calorie counter software vendors are seeing increasing demand for calorie counter software from consumers.

The increasing adoption of fitness solutions due to the COVID-19 outbreak and global lockdowns would drive the market during the forecast period.
Component Insights
Based on component, the market is segmented into software and services. In 2022, the managed software segment was dominant and held the largest market share of ~85%.

This primarily because increasing adoption of fitness apps for general checkup is projected to offer considerable opportunity to the calorie counter software. Furthermore, Services segment is anticipated to expand a higher CAGR during the forecast period.

Deployment Insights

In terms of deployment, the on-premise segment accounts for a notable share of the market. The on-premise segment is anticipated to account for 51.9% share of the market in 2021.

On premise deployment of calorie counter software is primarily done by those end-users who have high budget, and data privacy and security is a major concern for them. However, cloud-based segment is estimated to expand at higher CAGR during the forecast period. This is primarily due cost benefits over on-premise deployment.

End User Insights

On the basis of end user, commercial segment held the dominant market share of 72.1% in the year 2020 and the segment and the segment is projected to expand at a CAGR of 18.4% over the forecast period from 2022 to 2031; this is mainly due to high rate of adoption of these solutions in the commercial sectors.

Additionally, customer experience is becoming an important aspect in the fitness industry; They are more concerned about customer experience; this, in turn, expected to increase the enhancement in the calorie counter software by vendors.

Regional Insights

By region, the global Calorie Counter Software market is segmented into North America, Europe, Asia-Pacific, Central and South America, and the Middle East and Africa. North America accounted for a large share of the global market in 2021 at ~35%.

In North America, U.S. is the hub of advanced technology. North America is expected to witness high-speed network connectivity and advancement in technologies during the next two to three years, which is expected to play a key role in the growth of the calorie counter software market.

A higher growth rate for the market in eastern countries is expected during the long-term due to the lower penetration of fitness applications in U.S. as compared to other region. However, Asia Pacific is estimated to be the fastest growing Calorie Counter Software market in the world during the forecast period.

Downloads of Health & Fitness apps saw a significant surge in Asia Pacific. This is primarily due to the increasing adoption trend of smartphone and availability of high speed internet across various countries such India, South Korea, etc.

Hence this would have expected to fuel the demand for Calorie Counter Software during the forecast period.

Key Companies Insights

Azumio Inc., Noom, Inc., MyNetDiary, Cronometer, FatSecret, and LIVESTRONG are expected to lead in market share (%) and broad customer reach. The market is moderately fragmented, with various key players operating on global scale.

Market players are focusing on new product launch and upgradation of existing product by implementing new technology to increase the features and strengthen their global footprint.

During COVID-19 pandemic calorie counter software vendors are focused on organic and inorganic growth strategy such as strategic collaborations and merger and acquisition activities with competitors or technology partners to develop innovative and advanced solutions to improve their offerings and market reach.

In March 2020, Under Armour, Inc. has introduced 'Healthy at Home', a 30-day challenge through its MyFitnessPal and MapMyRun platforms
In July 2020, MyNetDiary has recently added low-carb and keto-focused features to its in-app Premium subscription. The company has included hundreds of new recipes, special Food Grade features, tools, and diet-specific feedback, especially for the low-carb and keto dieter.

Some Of The Key Players Operating In The Global Calorie Counter Software Market Include:

• MyNetDiary
• Cronometer
• FatSecret
• Crown (NHS)
• MyFitnessPal, Inc.
• Virtuagym
• Azumio Inc.
• Noom, Inc
• Others


By Component

• Software
• Services
o Professional
o Managed

By Deployment

• On-premise
• Cloud

By End User

• Individual Use
• Commercial Use
o Healthcare Professionals
o Gyms
o Hospitals
o Research Teams
o Universities

By Geography

• North America
o U.S.
o Canada
o Mexico
• Europe
o U.K.
o Germany
o France
o Italy
o Spain
o Russia
• Asia-Pacific
o Japan
o China
o India
o Australia
o South Korea
• Latin America
o Brazil
o Argentina
o Colombia
o South Africa
o Saudi Arabia
o Egypt

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Frequently Asked Questions

What is the market size and growth projections?

The Calorie Counter Software market size is estimated at USD 20.19 billion in 2022 and is expected to reach USD 85.14 billion by 2031, growing at a CAGR of 17.3% from 2022 to 2031.

What are the drivers shaping various markets?

Growing adoption of smart devices such as smartphone smart watches and wearable fitness trackers in developing as well as developed countries is expected to fuel the fitness app such as calorie counter software market during the forecast period.

Who are the key competitors of market Players?

Some of the major players operating within the market are MyNetDiary, Cronometer, FatSecret, Crown (NHS), LIVESTRONG, MyFitnessPal, Inc., Virtuagym, YAZIO, Azumio Inc., Noom, Inc.

What are the top performing segments, and countries / regions of each of the markets?

By region, the global Calorie Counter Software market is segmented into North America, Europe, Asia-Pacific, Central and South America, and the Middle East and Africa.


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