Market Overview

Alcoholic Kombucha Market is projected to achieve a value of USD 42.6 Million in 2023, with a linear behavior in the market growth it is forecasted to achieve a value of USD 277.6 Million by 2033 with a CAGR of 23.5% during the forecast period 2023-2033.

Alcoholic kombucha is a fermented beverage that combines the probiotic-rich qualities of traditional kombucha with alcohol content. Kombucha, in its non-alcoholic form, is made by fermenting sweetened tea with a symbiotic culture of bacteria and yeast (SCOBY), resulting in a fizzy, tangy, and slightly sour drink.

To create alcoholic kombucha, the fermentation process is allowed to continue beyond what is typical for regular kombucha. This extended fermentation period allows the yeast to convert more of the sugar in the tea into alcohol. As a result, alcoholic kombucha has an alcohol by volume (ABV) content, typically ranging from about 2% to 7%, though it can sometimes be higher depending on the production methods and length of fermentation.

There Are Some Key Findings From Alcoholic Kombucha Market Surveys Conducted In 2023:

·         Demographics: Alcoholic kombucha is most popular among millennials and Gen Z consumers, with over 70% of consumers in these age groups reporting that they have tried alcoholic kombucha.

·         Price: Consumers are willing to pay a premium for alcoholic kombucha, with the average price per can ranging from $5 to $7.

·         Purchase drivers: Consumers are most likely to purchase alcoholic kombucha from brands that they trust and recognize, and from brands that use organic and natural ingredients.

·         Alcoholic kombucha is most popular in urban areas. Nearly 60% of alcoholic kombucha consumers live in urban areas.

·         Alcoholic kombucha is consumed most often at home. Over 70% of alcoholic kombucha consumers consume the beverage at home, while about 30% consume it at bars and restaurants.

Market Scope

Market Dynamics

Increasing consumer demand for healthier and more functional alcoholic beverages are one of the primary factor that is propelling alcoholic kombucha market. Consumers are looking for alcoholic beverages that are lower in calories, sugar, and carbohydrates, and that offer additional health benefits. Alcoholic kombucha fits this bill, as it is typically lower in calories and sugar than traditional alcoholic beverages, and it is a good source of probiotics.

Growing Awareness Of The Health Benefits Of Kombucha: Kombucha is a fermented tea beverage that has been consumed for centuries for its health benefits. Kombucha is thought to support gut health, boost the immune system, and improve digestion. Alcoholic kombucha provides the same health benefits as traditional kombucha, with the added bonus of a small amount of alcohol.

The Rising Popularity Of Craft Brewing And Artisanal Beverages: Consumers are increasingly interested in trying new and unique food and beverage products. Craft brewing and artisanal beverages have become very popular in recent years, and alcoholic kombucha is part of this trend. Alcoholic kombucha is often produced by small, independent breweries, and it is offered in a variety of unique and innovative flavors.

The Increasing Availability Of Alcoholic Kombucha In Retail Stores And Online: Alcoholic kombucha is becoming more widely available in retail stores and online. This is making it easier for consumers to find and purchase alcoholic kombucha products.

The alcoholic kombucha market is still in its early stages of development, but it is growing rapidly. As more consumers become aware of the health benefits of alcoholic kombucha and the availability of alcoholic kombucha products increases, the market is expected to continue to grow in the coming years.

Competition From Other Alcoholic Beverages: Alcoholic kombucha competes with other alcoholic beverages, such as beer, wine, and spirits. These established alcoholic beverages have a strong brand presence and a loyal customer base.

High Price Point: Alcoholic kombucha is typically more expensive than traditional alcoholic beverages. This is due to the fact that alcoholic kombucha is a more complex product to produce, which is further restricting the alcoholic kombucha market growth.

Limited Availability: Alcoholic kombucha is not yet as widely available as traditional alcoholic beverages. This can make it difficult for consumers to find and purchase alcoholic kombucha products.

Market Type Analysis

The alcoholic kombucha market is segmented by type into original and flavored. The flavored segment is expected to hold a larger market share accounting around 51% in 2023 and beyond. This is due to the growing consumer preference for new and innovative flavors. Additionally, flavored alcoholic kombucha is often perceived as being more accessible to new consumers than original alcoholic kombucha, which may have a stronger, more sour flavor.

Market Product Analysis

The alcoholic kombucha market is segmented by product into conventional and hard. The hard kombucha segment is expected to hold a larger market share of around 65% in 2023. This is due to the growing consumer preference for alcoholic kombucha with a higher alcohol content. Hard kombucha is typically perceived as being more refreshing and flavorful than conventional alcoholic kombucha, which has a lower alcohol content.

Market Alcohol By Volume (ABV) Content Analysis

The 6.0% to 10.0% ABV segment is the largest and fastest-growing segment of the alcoholic kombucha market. This is due to the growing consumer preference for alcoholic kombucha with a higher alcohol content. Hard kombucha is typically perceived as being more refreshing and flavorful than conventional alcoholic kombucha, which has a lower alcohol content.

The up to 5.0% ABV segment is the second-largest segment of the market. This segment is likely to attract consumers who are looking for a healthier alternative to traditional alcoholic beverages, as alcoholic kombucha with a lower ABV content is typically lower in calories and sugar.

The others (> 10.0% ABV) segment is the smallest segment of the alcoholic kombucha market. This is likely due to the fact that alcoholic kombucha with a higher ABV content is perceived as being more similar to traditional alcoholic beverages, such as beer and wine.

The alcoholic kombucha market is still in its early stages of development, but it is growing rapidly. The 6.0% to 10.0% ABV segment is expected to continue to hold the largest market share in the coming years, as consumers continue to seek out alcoholic kombucha with a higher alcohol content.

Market Regional Analysis

The alcoholic kombucha market is segmented by region into North America, Europe, Asia Pacific, and the Rest of the World. North America is expected to hold the largest market share of around 50% in 2023. This is due to the early adoption of alcoholic kombucha in the region and the presence of major players such as Boochcraft and JuneShine.

Europe is expected to grow rapidly in the coming years, due to the increasing awareness of the health benefits of kombucha and the growing popularity of craft brewing in the region. The Asia Pacific market is also expected to grow rapidly, due to the rising disposable income and the increasing demand for Western-style food and beverages in the region.

The alcoholic kombucha market is still in its early stages of development in the Rest of the World, but it is expected to grow significantly in the coming years. This is due to the increasing awareness of the health benefits of kombucha and the growing popularity of craft brewing in emerging markets.

 Competitive Analysis

Some of the major companies operating within the Alcoholic Kombucha market are Boochcraft, JuneShine, Flying Embers, Kombucha Wonder Drink, GT's Living Foods, Brooklyn Kombucha, Health-Ade Kombucha, Brew Dr. Kombucha, Humm Kombucha, Two Roads Hard Kombucha, Crook & Marker Hard Kombucha, Angry Orchard Hard Kombucha and others.

The alcoholic kombucha market is still relatively new and fragmented, with no single company dominating the market share. Boochcraft and JuneShine are the two largest players in the market, with a combined market share of over 25%. Other leading players, such as Flying Embers and Kombucha Wonder Drink, likely have market shares in the single digits.

The alcoholic kombucha market is expected to continue to grow rapidly in the coming years, and this is likely to lead to increased competition among the leading players. However, Boochcraft and JuneShine are well-positioned to maintain their market leadership positions, given their strong brand recognition and distribution networks.

By Type

·         Original

·         Flavored

o   Herbs & Spices

o   Fruits

o   Flowers

o   Others

By Product

·         Conventional

·         Hard

By Alcohol Volume (ABV) Content

·         Up to 5.0% ABV

·         6.0% to 10.0% ABV

·         Others

By Distribution Channel

·         On Trade

·         Off Trade