Market Overview

The global Air Fryers market was valued at USD 3.12 billion in 2022 and expected to grow at a CAGR of 7.7% during the forecast period. Air fryers are kitchen appliances that use convection to circulate hot air around food to cook it. They are designed to fry foods with little to no oil, making them a healthier alternative to traditional deep frying methods. Air fryers can cook a variety of foods such as french fries, chicken wings, and even vegetables. They typically have a basket or tray for holding food, a heating element, and a fan to circulate the hot air. Many air fryers also come with adjustable temperature and timer controls to allow for precise cooking.

The market growth is driven by the rising demand for healthy food products, increasing health consciousness among people, and the convenience and versatility provided by air fryers. Furthermore, the growing adoption of air fryers in commercial food service establishments such as restaurants, cafes, and fast-food chains is also contributing to market growth. The market is expected to witness a surge in demand in the Asia Pacific region due to the increasing adoption of air fryers in countries like China and India. However, the high cost of air fryers and the availability of alternative products such as deep fryers and traditional ovens are likely to hamper market growth to some extent.

The global air fryers market has been seeing significant growth in recent years. The increasing health consciousness among consumers, rising demand for convenient and easy-to-use kitchen appliances, and the growing popularity of fried foods with reduced oil content are some of the major driving factors for the market.

In addition, the increasing adoption of air fryers in commercial kitchens, restaurants, and other food service industries is expected to boost the demand for air fryers during the forecast period. The growing trend of home cooking and DIY cooking has also been a significant factor driving the demand for air fryers.

However, the high cost of air fryers compared to traditional fryers and the availability of substitute products such as deep fryers and convection ovens may hinder the growth of the market. The lack of awareness about the benefits of air fryers among consumers, especially in developing countries, may also limit the market growth.

Moreover, the outbreak of the COVID-19 pandemic has further accelerated the growth of the air fryers market as consumers are looking for healthier and safer ways of cooking food at home due to the fear of infection. This trend is expected to continue during the forecast period.

Report Scope

Impact of COVID

The COVID-19 pandemic had a mixed impact on the air fryers market. On one hand, the increased emphasis on health and wellness during the pandemic led to a surge in demand for air fryers as a healthier alternative to deep frying. On the other hand, the pandemic disrupted supply chains and led to production and transportation delays, which impacted the availability of air fryers in the market.

In addition, the economic slowdown caused by the pandemic led to a decrease in consumer spending, which affected the sales of air fryers. However, as the pandemic continues to affect consumer behavior and habits, the demand for air fryers is expected to continue to grow in the coming years.

Device Type Insights

The demand for digital air fryers is expected to be higher due to their ease of use and advanced features such as touch screen control panels, pre-programmed cooking settings, and Wi-Fi connectivity. However, manual air fryers are still popular among consumers who prefer a simpler and more traditional cooking experience.

Sales Channel Insights

Direct sales accounted for the highest market share in the air fryers market. This is primarily because of the availability of a wide range of products in the market and the ease of buying directly from the manufacturer's website. Supermarkets or hypermarkets come in second, due to the wide reach of these stores and the availability of air fryers in different price ranges. Department stores and specialty stores also account for a significant market share, especially in regions where people prefer to physically examine the product before making a purchase. Finally, the online retailers market share has seen a significant increase in recent years, due to the convenience and wide availability of products at competitive prices.

End-user Insights

Commercial: This segment includes restaurants, cafes, hotels, and other commercial foodservice establishments that use air fryers for cooking a variety of food items. The demand for commercial air fryers is driven by the increasing number of foodservice establishments, growing demand for healthy fast food options, and the need for energy-efficient cooking equipment.

Residential: This segment includes households that use air fryers for cooking a variety of food items at home. The demand for residential air fryers is driven by the increasing health consciousness among consumers, the convenience of cooking with air fryers, and the rising trend of home cooking.

The demand for air fryers is expected to increase in both the commercial and residential segments due to the various benefits they offer, such as healthier cooking options, faster cooking times, and energy efficiency.

Regional Insights

North America: The North America region is expected to have a significant market share in the Air Fryers market owing to the rising health consciousness among consumers and the increasing adoption of air fryers as a healthy alternative to deep-frying. Additionally, the increasing number of fast food chains and restaurants in the region has led to a rise in the adoption of commercial air fryers.

Europe: Europe is projected to hold a considerable share in the Air Fryers market due to the growing popularity of healthy cooking methods and the rising demand for air fryers in households. The increasing trend of convenience food and on-the-go meals is also fueling the adoption of air fryers in the region.

Asia Pacific: The Asia Pacific region is expected to witness significant growth in the Air Fryers market due to the increasing disposable income of consumers, the growing adoption of western lifestyles, and the rising demand for healthier food alternatives. The market in the region is also driven by the increasing number of restaurants and fast food chains, which are adopting air fryers for cooking.

Middle East and Africa (MEA): The MEA region is expected to witness moderate growth in the Air Fryers market owing to the increasing awareness of health benefits associated with air frying and the rising demand for healthy fast food alternatives.

Latin America: The Latin America region is projected to have a significant market share in the Air Fryers market due to the rising trend of healthy eating habits and the increasing number of fast food chains and restaurants in the region. The increasing adoption of air fryers in households for preparing healthy meals is also driving the market growth in the region.

Competitive Analysis

Some of the major companies operating within the market are Koninklijke Philips N.V., Stanley Black & Decker, Inc., Breville Group Limited, Groupe SEB, SharkNinja Operating LLC (CDH Private Equity), Cuisinart Corporation (Conair Corporation), Meyer Manufacturing Company Limited, GoWISE USA, NuWave, LLC, De’ Longhi Appliances S.r.l., DOMU Brands Ltd, TAURUS GROUP, Bajaj Electricals Ltd., and Newell Brands, Inc. These players are focusing on product innovation, expansion, and partnerships to strengthen their market position and meet the growing demand for Air Fryers globally.

Recent News

·         In September 2022, INALSA has launched its Air Fryer with Dual Baskets First time in India

Based on Device Type

·         Manual

·         Digital

Based on Wattage

·         Below 1200 Watt

·         1200-1500 Watt

·         1500-1800 Watt

·         1800-2000 Watt

·         2200 Above

Based on End-user

·         Commercial

·         Residential

Based on Sales Channel

·         Direct Sales

·         Supermarket or Hypermarket

·         Department Stores

·         Specialty Stores

·         Online Retailers

·         Other Sales Channel

Why to buy this Report?

The report provides quantitative and qualitative aspect for the market in terms of value and volume, along with supporting market trends, challenges, restraints.

The report provides an in depth analysis from both production and consumption point of view at the regional and country level. Key Factors considered within the report scope are Production capacity by countries/regions, average price, consumption ratio, revenue earned and gross margin.

The report provides competitive analysis of around 30-50 companies operated in the market, these companies are bifurcated into niche players, the leaders and major contenders. The companies are analyzed in terms of following factors such as:

§  Business Model

§  Production Capacity, Revenue, Sales, Gross Margin

§  Key Business Strategy

§  SWOT Analysis

In terms of competitive landscape, the report provides distinctive factors that would help the end user in taking a key decision within the business:

§  Company Share Analysis from 2018-2022

§  Company Analysis by Revenue and Sales

§  Company Production Capacity, Gross Margin

§  Company Share Analysis by Application/End Use

§  Company Share Analysis by Product/Specification

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