The Global Wet Wipes Market: Overview
The Global Wet Wipes Market is valued at around USD 15.15 billion in 2022 and is expected to reach USD 33.8 billion by 2030, registering a CAGR of 9.03% over the forecast period. Wet wipes are small to medium-sized moistened pieces of plastic or cloth that occasionally come folded and individually wrapped for convenience or as a large roll of individual wipes that can be ripped off in the case of dispensers. They are also known as wet towels or disinfecting wipes. Cleaning jobs requiring wet wipes can be done in the home and for personal hygiene. A number of chemical compounds are present in wet wipes to effectively disinfect unclean surfaces. Older children and adults frequently use them as hand wipes, and some of them even contain moisturisers and make the claim that they can be used on the face.
The Global Wet Wipes Market - Growth Factor
Increasing hygiene concerns and a rising need for multi-functional wet wipes are the main factors anticipated to propel the growth of the worldwide wet wipes market. In addition to maintaining cleanliness, wet wipes contain antimicrobial, exfoliating, and moisturising qualities. Because of the rising pollution, consumers are prepared to spend more for wet wipes. Manufacturers are spending money on packaging research and development. Wet wipes are being used more frequently for hygiene purposes, especially where access to clean water is scarce. Wet wipes' advantages in the fight against illness and the fact that they are disposable are also encouraging people to buy more of them. The market is being impacted by an increase in the number of infants, urbanisation, and consumer spending on personal hygiene products.
The Global Wet Wipes Market Market Trends
Growing urbanisation and industrialization have led to a growth in the middle-class population, which is looking for items that are simple to use, hygienic, affordable, and convenient. The world's usage of wet wipes is significantly influenced by the expanding population.
One of the key elements enticing new customers and keeping existing ones is cleanliness and sanitary conditions in retail stores and other facilities. Customers, particularly at restaurants, remember the standard of quality, cleanliness, and ambiance maintained.
When they visit these locations, they anticipate a clean environment. Any negative encounter may result in clients leaving. The wet wipes industry is also thought to be driven by the need for hygiene and sanitation in public spaces including hospitals, schools, and colleges.
Wet wipes will become more widely available to consumers, contributing to the market's expansion, as governments reduce restrictions on the growth of the textile sector around the world and local firms increasingly enter the market.
During the projection period, there should be a significant increase in demand for multifunctional wet wipes. To draw in more customers, manufacturers are working to launch brand-new, reasonably priced wet wipes with various scents.
The Global Wet Wipes Market Segmentation
The Global Wet Wipes Market fragrance concentrates market has been sub-classified into product, disposability, application, end-user.
On the basis of product, the Global Wet Wipes Market is bifurcated into:
Incontinence wipes-baby wipes, adult wipes
Skin antiseptic wipes
Feminine hygiene wipes
Skin care wet wipes
Sterile wound cleansing wipes
others
On the basis of disposability, the market is segmented into:
flushable wipes
non-flushable wipes
others
On the basis of application, the market segmented into:
incontinence
skin care
personal hygiene
wound care
Others
On the basis of end-user, the market segmented into:
Hospitals
Clinics
Specialty centres
Long term care centres
Others
The Global Wet Wipes Market Regional Analysis
North America dominated the global Wet Wipes Market, the market for wet wipes accounted for roughly 36.3% of total sales. Changes in people's lifestyles, an increase in the number of working women, developing internet retailing tendencies, and increased disposable income are the main drivers of this region. The need for baby wet wipes is also being fuelled by women's increasing knowledge of infant hygiene in North America.
The Global Wet Wipes Market Key Market players
Global key players of Global Wet Wipes Market include Nice-Pak Products, Inc., Kimberly-Clark Corporation, WipesPlus, PDI Healthcare, Inc., Essity Aktiebolag (publ), Reckitt Benckiser Group PLC, The Clorox Company, The Procter and Gamble Company, and The Honest Company, Inc., and others.
Global Wet Wipes Market: Historical Years- 2018-2021
Global Wet Wipes Market: Forecast Years- 2022-2030
Global Wet Wipes Market 2022- USD 15.15 billion
Global Wet Wipes Market 2030- USD 33.8 billion
Global Wet Wipes Market CAGR- 9.03%
