Liquid Makeup Market Size, Industry Analysis Report By Type (Foundation, Concealer, Powder and primer), By Distribution Channel (Offline, Online), By Application (Eyes, Lips, Face) & Region – Forecast

  • 06/12/2022
  • 267
  • Retails & Consumer
The Global Liquid Makeup Market: Overview
The Global Liquid Makeup Market is valued at around USD 7.7 billion in 2022 and is expected to reach USD 12.3 billion by 2030, registering a CAGR of 5.47% over the forecast period. The liquid foundation is recommended for all skin types and is convenient and simple to use. This kind of makeup conforms to your skin pretty well. They range in coverage from light to complete. Finding products that have a really natural finish is one feature of these foundations that I enjoy. You must have chosen the appropriate liquid foundation for your skin type in order to find it.

The Global Liquid Makeup Market - Growth Factor
The well-being trend among consumers around the world is crucial to the market's expansion. The shifting consumer behaviour patterns for beauty and personal care are also driving the global industry. The COVID-19 caused a disruption in the global liquid cosmetics supply chain and distribution channel, which led to the closure of salons and their services globally. Consumer purchase priorities significantly changed as a result of the pandemic. Nowadays, consumers prioritise their own wellbeing and sustainable development, particularly while making cosmetic purchases. Additionally, demand for organic, practical, and sustainably created goods is growing, as is popularity of vegan cosmetics. Consumer expectations have changed significantly as a result of consumers making judgments about their purchases based on sustainability and embracing products containing ingredients from organic sources. The rising level of consumer disposable income is driving the demand for liquid cosmetic products. Particularly among millennials (18 to 34 years old), a group that is acutely aware of environmental and social concerns, the foundation category dominates the liquid cosmetics industry.

The Global Liquid Makeup Market – Market Trends
• The tendency of the youthful generation to improve their aesthetic appearances is expected to create growth prospects for the global grooming business.
• Demand for liquid makeup products will increase due to the ability of cosmetics to alter the appearance of the face, skin, or full body. These days, working ladies and college students regularly utilise the goods to look nice and confident.
• As a result, the growing number of working women professionals who are now in college is boosting the demand for the product. Depending on the user's skin tone, many items on the market can be used.
• Due to its capacity to hide scars, dark circles, and acne, liquid cosmetics are in high demand and offer a fresh appearance.

The Global Liquid Makeup Market – Segmentation
The Global Liquid Makeup Market fragrance concentrates market has been sub-classified into type, distribution channel, application area.

On the basis of type, the Global Liquid Makeup Market is bifurcated into:
• Foundation
• Concealer
• Powder and primer
• Others

On the basis of distribution channel, the market is segmented into:
• Offline
• Online
• Others

On the basis of application area, the market segmented into:
• Eyes
• Lips
• Face
• Others

The Global Liquid Makeup Market –Regional Analysis
Asia-Pacific dominated the global Liquid Makeup Mask Market, has a 25.2% market share in 2021, and the regional market represented 30.1% of worldwide revenue. The majority of liquid cosmetics is consumed in the U.S. Consumption of chemical-free products is higher in the United States than other countries due to consumer awareness of organic products.

The Global Liquid Makeup Market – Key Market players
Global key players of Global Liquid Makeup Market include LVMH SE, Shiseido Company, Limited, Estee Lauder Companies, Inc., L'Oreal Group, Natura & Co Holding SA, KIKO USA, Inc., e.l.f. Beauty, Inc., and Pacifica Beauty LLC., and others.

Report scope
Global Liquid Makeup Sheet Face Mask Market: Historical Years- 2018-2021
Global Liquid Makeup Sheet Face Mask Market: Forecast Years- 2022-2030
Global Liquid Makeup Market 2022- USD 320.5 million
Global Liquid Makeup Market 2030- USD 713.8 million
Global Liquid Makeup Market CAGR- 8.5%

Quality Assurance Process

  1. We Market Research’s Quality Assurance program strives to deliver superior value to our clients.

We Market Research senior executive is assigned to each consulting engagement and works closely with the project team to deliver as per the clients expectations.

Market Research Process

We Market Research monitors 3 important attributes during the QA process- Cost, Schedule & Quality. We believe them as a critical benchmark in achieving a project’s success.

To mitigate risks that can impact project success, we deploy the follow project delivery best practices:
  • Project kickoff meeting with client
  • Conduct frequent client communications
  • Form project steering committee
  • Assign a senior SR executive as QA Executive
  • Conduct internal editorial & quality reviews of project deliverables
  • Certify project staff in SR methodologies & standards
  • Monitor client satisfaction
  • Monitor realized value post-project

Case Study- Automotive Sector

One of the key manufacturers of automotive had plans to invest in electric utility vehicles. The electric cars and associated markets being a of evolving nature, the automotive client approached We Market Research for a detailed insight on the market forecasts. The client specifically asked for competitive analysis, regulatory framework, regional prospects studied under the influence of drivers, challenges, opportunities, and pricing in terms of revenue and sales (million units).


The overall study was executed in three stages, intending to help the client meet its objective of precisely understanding the entire market before deciding on an investment. At first, secondary research was conducted considering political, economic, social, and technological parameters to get a gist of the various aspects of the market. This stage of the study concluded with the derivation of drivers, opportunities, and challenges. It also laid substantial emphasis on understanding and collecting data not only on a global scale but also on the regional and country levels. Data Extraction through Primary Research

The second stage involved primary research in which several market players and automotive parts suppliers were contacted to study their viewpoint concerning the development of their market and production capacity, clientele, and product line. This stage concluded in a brief understanding of the competitive ecosystem and also glanced through the strategies and pricing of the companies profiled.

Market Estimates and Forecast

In the final stage of the study, market forecasts for the electric utility were derived using multiple market engineering approaches. This data helped the client to get an overview of the market and accelerate the process of investment.

Case Study- ICT Sector

Business process outsourcing, being one of the lucrative markets from both supply- and demand- side, has appealed to various companies. One of the prominent corporations based out of Japan approached us with their requirements regarding the scope of the procurement outsourcing market for around 50 countries. Additionally, the client also sought key players operating in the market and their revenue breakdown in terms of region and application.

Business Solution

An exhaustive market study was conducted based on primary and secondary research that involved factors such as labor costs in various countries, skilled and technical labors, manufacturing scenario, and their respective contributions in the global GDP. A comparative study of the market was conducted from both supply- and demand side, with the supply-side comprising of notable companies, such as GEP, Accenture, and others, that provide these services. On the other hand, large manufacturing companies from them demand-side were considered that opt for these services.


The report aided the client in understanding the market trends, including country-level business scenarios, consumer behavior, and trends in 50 countries. The report also provided financial insights of crucial players and detailed market estimations and forecasts till 2033.


Select a license type that suits your business needs

Single User Access

US $4750

Only Four Thousand Seven Hundred Fifty US dollar

  • 1 User access
  • 15% Additional Free Customization
  • Free Unlimited post-sale support
  • 100% Service Guarantee until achievement of ROI
Multi User Cost

US $5750

Only Five Thousand Seven Hundred Fifty US dollar

  • 5 Users access
  • 25% Additional Free Customization
  • Access Report summaries for Free
  • Guaranteed service
  • Dedicated Account Manager
  • Discount of 20% on next purchase
  • Get personalized market brief from Lead Author
  • Printing of Report permitted
  • Discount of 20% on next purchase
  • 100% Service Guarantee until achievement of ROI
Enterprise User Cost

US $7750

Only Seven Thousand Seven Hundred Fifty US dollar

  • Unlimited User Access
  • 30% Additional Free Customization
  • Exclusive Previews to latest or upcoming reports
  • Discount of 30% on next purchase
  • 100% Service Guarantee until achievement of ROI