Lip Scrub Market Size, Industry Analysis Report By Category (Organic, Natural, Synthetic), By Fragrance (With fragrance, Without fragrance), By End User (Individuals, Professionals), By Distribution Channel (Online, Offline) & Region – Forecasts

  • 30/08/2022
  • 210
  • Retails & Consumer

Market Overview

The global Lip Scrub market was valued at USD 1.74 billion in 2022 and expected to grow at a CAGR of 5.0% during the forecast period. Lip scrub is a cosmetic product designed to exfoliate and moisturize the lips. It is typically made from a mixture of sugar or other gentle exfoliating agents and nourishing ingredients such as oils and butters. Lip scrub is used to remove dead skin cells and impurities from the lips, leaving them soft, smooth, and hydrated. It can also help to prevent chapping and dryness, and can be used as a pre-treatment for lip balm or lipstick application. Lip scrubs are available in a variety of flavors and formulations, including natural and organic options.

The global lip scrub market is expected to experience significant growth during the forecast period. The rising trend of self-grooming and personal care, along with the increasing awareness about the benefits of using lip scrubs, are the key factors driving the market growth. The availability of a wide range of flavored lip scrubs and the use of natural ingredients in lip scrubs are also contributing to the market growth. However, the high cost of premium lip scrubs and the availability of alternative products may hinder the market growth. North America and Europe are the leading markets for lip scrubs, while the Asia Pacific region is expected to witness significant growth during the forecast period. The key players in the market are focusing on product innovation and marketing strategies to gain a competitive advantage.

Report Scope

Report Attributes


Market Size in 2022

USD 1.74 Billion

Market Forecast in 2031

USD 3.08 Billion

CAGR % 2023-2031


Base Year


Historic Data


Forecast Period


Report USP

Production, Consumption, company share, company heatmap, company production capacity, growth factors and more

Segments Covered

By Category (Organic, Natural, Synthetic), By Fragrance (With fragrance, Without fragrance), By End User (Individuals, Professionals), By Distribution Channel (Online, Offline)

Regional Scope

North America, Europe, APAC, South America and Middle East and Africa

Country Scope

U.S.; Canada; U.K.; Germany; France; Italy; Spain; Benelux; Nordic Countries; Russia; China; India; Japan; South Korea; Australia; Indonesia; Thailand; Mexico; Brazil; Argentina; Saudi Arabia; UAE; Egypt; South Africa; Nigeria

Key Companies

Clinique Laboratories, LLC., Dior, e.l.f. Cosmetics, Frank Body, Givenchy, Kiko Milano, L'Oreal Paris, Lush Cosmetics, NIVEA, and Tarte Inc.



Impact of COVID

The lip scrub market has witnessed a mixed impact due to the COVID-19 pandemic. On one hand, the increasing focus on personal grooming and hygiene has led to a rise in demand for lip care products, including lip scrubs. On the other hand, the closure of retail stores and reduced consumer spending have impacted the market negatively.

The pandemic has also led to a shift in consumer preferences towards natural and organic products, which has created new opportunities for players in the lip scrub market. However, supply chain disruptions and manufacturing delays have affected the production and distribution of lip scrubs, which has impacted the market growth to some extent.

Overall, the impact of COVID-19 on the lip scrub market has been moderate, and the market is expected to recover and grow in the post-pandemic period.

Category Insights

The lip scrub market can be segmented into three main categories: organic, natural, and synthetic. Organic lip scrubs are made using natural and organic ingredients, without the use of any chemical additives or preservatives. Natural lip scrubs are made using natural ingredients such as sugar, salt, and natural oils. Synthetic lip scrubs, on the other hand, are made using chemical ingredients.

In recent years, there has been a growing demand for organic and natural lip scrubs due to increasing consumer awareness about the potential harmful effects of synthetic chemicals on the skin. Consumers are looking for products that are safe and gentle on the skin, and that do not contain any harsh or potentially harmful chemicals.

As a result, the market share of organic and natural lip scrubs has been increasing in recent years, while the market share of synthetic lip scrubs has been declining. However, synthetic lip scrubs still have a significant market share, as they are often less expensive and more widely available than organic and natural alternatives.

Overall, the lip scrub market is expected to continue to grow in the coming years, driven by increasing consumer demand for natural and organic products, as well as growing awareness of the benefits of lip care and the availability of a wider range of lip scrub products.

Fragrance Insights

Lip Scrub products can be categorized into two main types based on fragrance, i.e., with fragrance and without fragrance. While some consumers prefer lip scrubs with fragrance for a pleasant scent, others prefer fragrance-free products. Therefore, it is essential for manufacturers to offer both options to cater to different consumer preferences.

It is also worth noting that the Lip Scrub market is highly competitive, and the market share can be impacted by various factors such as pricing, distribution channels, marketing strategies, and product innovation. As the demand for natural and organic products has been increasing in recent years, lip scrub manufacturers may also focus on offering more natural and organic options to attract customers.

Distribution Channel Insights

Online: Online distribution channels include e-commerce websites, such as Amazon, Sephora, and Ulta, among others. The increasing number of smartphone users and the convenience of online shopping have propelled the growth of this segment in recent years.

Offline: Offline distribution channels comprise retail stores, supermarkets, hypermarkets, and drug stores. These stores offer a wide variety of products and provide customers with the option to test and try products before purchasing them. The COVID-19 pandemic has impacted this segment significantly, with many stores closing temporarily or operating at reduced capacity.

Regional Insights

North America holds a significant share in the lip scrub market, driven by the high demand for natural and organic products and increasing consumer awareness about lip care. The United States is the leading market for lip scrub in North America.

In Europe, increasing demand for luxury and premium lip care products, coupled with growing awareness about organic and natural lip scrubs, is driving the growth of the market. The United Kingdom, Germany, and France are among the major markets for lip scrub in Europe.

The Asia Pacific region is expected to witness significant growth in the lip scrub market due to rising disposable incomes, increasing beauty consciousness among consumers, and growing demand for natural and organic lip care products. India, China, and Japan are the major markets for lip scrub in Asia Pacific.

The Middle East and Africa (MEA) region is witnessing significant growth in the lip scrub market due to the increasing trend of using natural and organic products, coupled with the presence of several manufacturers offering lip scrubs made from natural ingredients. The United Arab Emirates and South Africa are among the major markets for lip scrub in the MEA region.

Latin America is also a significant market for lip scrub due to the increasing demand for premium and luxury lip care products, driven by the growing beauty consciousness among consumers. Brazil, Mexico, and Argentina are among the major markets for lip scrub in Latin America.

Competitive Analysis

Some of the major companies operating within the market are Clinique Laboratories, LLC., Dior, e.l.f. Cosmetics, Frank Body, Givenchy, Kiko Milano, L'Oreal Paris, Lush Cosmetics, NIVEA, and Tarte Inc. These players are focusing on product innovation, expansion, and partnerships to strengthen their market position and meet the growing demand for Lip Scrub globally.

Why to buy this Report?

The report provides quantitative and qualitative aspect for the market in terms of value and volume, along with supporting market trends, challenges, restraints.

The report provides an in depth analysis from both production and consumption point of view at the regional and country level. Key Factors considered within the report scope are Production capacity by countries/regions, average price, consumption ratio, revenue earned and gross margin.

The report provides competitive analysis of around 30-50 companies operated in the market, these companies are bifurcated into niche players, the leaders and major contenders. The companies are analyzed in terms of following factors such as:

§  Business Model

§  Production Capacity, Revenue, Sales, Gross Margin

§  Key Business Strategy

§  SWOT Analysis

In terms of competitive landscape, the report provides distinctive factors that would help the end user in taking a key decision within the business:

§  Company Share Analysis from 2018-2022

§  Company Analysis by Revenue and Sales

§  Company Production Capacity, Gross Margin

§  Company Share Analysis by Application/End Use

§  Company Share Analysis by Product/Specification

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·         What are the top performing segments, and countries / regions of each of the markets?

·         What is the market size and growth rate across key countries / regions?

·         How big is the global & regional market in terms of revenue and volume?

·         How far market will grow in forecast period in terms of revenue and volume?

·         What factors will influence demand and supply trends across each markets during the forecast period?

·         What are the technology trends shaping various markets?

·         Which country / region has more opportunities?

·         What is the COVID-19 impact on the market and how long will it take to recover?

·         Who are the key competitors of market Players?

·         What are the market share (%) of Key Players?

·         What are the Merger & Acquisition, New Product Launch, Recent Development within each of the Markets?

·         What are PEST analysis, Ecosystem Analysis, Porter's Five Forecast Analysis, Ansoff Matrix, and SWOT Analysis among other analyses for diverse markets?




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