Market Overview

The global Glass Growlers market was valued at USD 1.67 billion in 2022 and expected to grow at a CAGR of 5.6% during the forecast period. Glass growlers are a type of container used for storing and transporting beer, cider, and other beverages. They are typically made of glass and have a capacity ranging from 32 to 128 ounces. Glass growlers are popular among craft beer enthusiasts and small breweries as they allow for the easy transport and storage of small quantities of beer.

Glass growlers come in various shapes and sizes, including the classic jug-like shape, tall and slim designs, and even novelty shapes like skulls or animals. They are typically sealed with a screw-top lid or a swing-top lid that provides an airtight seal to keep the beer fresh and carbonated. Some glass growlers also feature handles or grips for easy carrying.

Glass growlers are a sustainable alternative to single-use bottles and cans, as they can be reused multiple times. They are also recyclable at the end of their lifespan. Glass growlers can be personalized with custom labels or designs, making them a popular choice for gifts or promotional items.

In addition to beer and cider, glass growlers can also be used for storing and transporting other beverages such as cold brew coffee, kombucha, and even water. They are a versatile and eco-friendly option for anyone looking to reduce their use of single-use packaging.

In the United States, Canada, Australia, Brazil, and other nations, draught beer is transported in glass growlers. They are frequently offered at breweries and brewpubs as a way to market craft beer for takeout. Growlers are rarely used to bottle beer for retail sales. Draught beer is transported in special bottles or jugs called glass growlers. These are typically offered in breweries and brewpubs as a way to market craft beer for takeout.

Rarely are beers packaged for retail sale in glass growlers. The market for collectible growlers, notably glass growlers, is expected to rise as a result of the rising popularity of home brewing and the swift expansion of craft brewers around the world.

The market for glass growlers is expected to develop during the assessment period because to the high demand for crafted beer, which is supported by its minimal use of preservatives and freshness. The expansion of the international market is also anticipated to be aided by advancements in packing and shipping.

It is anticipated that several steps will be taken by governments of different nations to support the use of glass growlers for encouraging the safe storage of alcoholic beverages. In addition, it is projected that the worldwide quick expansion of the wine and beer producing industries will be positive for the global market.

A significant increase in the adoption of sustainable packaging solutions is observed across various end use industries as a result of growing environmental concerns and the implementation of strict regulations regarding the use of plastic across the U.S., China, India, the U.K., Germany, and other countries. Numerous packaging businesses are moving their emphasis to produce sustainable packaging utilising 100% recycled plastics, biodegradable plastics, and plastic substitutes like paper in response to this.

Emergence of intelligent packaging with the integration of artificial intelligence (AI) will drive the market expansion. Therefore, it is anticipated that the market will see profitable demand prospects as a result of the launch of fresh sustainable packaging solutions. The demand for glass growlers has also increased because to the development of intelligent packaging that incorporates artificial intelligence (AI), the internet of things (IoT), and data science. As a result, major firms are implementing cutting-edge technologies like AI and IoT to boost their profits and drive sales.

Report Scope

Impact of COVID

The COVID-19 pandemic has had both positive and negative impacts on the glass growler market. On one hand, the closure of bars, restaurants, and breweries due to lockdowns and restrictions has led to a decrease in demand for glass growlers as people have had limited access to craft beer and other beverages typically sold in growlers. This has also led to a decrease in production and sales of glass growlers.

On the other hand, the pandemic has also led to an increase in at-home consumption of craft beer and other beverages, which has boosted the sales of glass growlers. Many breweries and beverage companies have pivoted to online sales and home delivery services, which has led to an increase in demand for glass growlers for home consumption.

The pandemic has also led to an increased focus on sustainability and eco-friendliness, which has further boosted the popularity of glass growlers as a sustainable alternative to single-use packaging.

Overall, the impact of COVID-19 on the glass growler market has been mixed, with a decrease in demand from the hospitality industry offset by an increase in demand for at-home consumption and sustainability. The market is expected to continue to grow in the coming years as the demand for craft beer and eco-friendly packaging continues to rise.

Product Type Insights

Clear Glass Growlers: Clear glass growlers are expected to hold the largest share of the glass growlers market due to their popularity and versatility. They allow for the color and clarity of the beer or other beverage to be fully appreciated, and they can be used for a wide variety of beverages.

Amber Glass Growlers: Amber glass growlers are also popular in the market due to their ability to block out UV light, which can negatively affect the flavor and quality of beer and other beverages. They are often used for storing and transporting hoppy beers and other beverages that are sensitive to light.

Green Glass Growlers: Green glass growlers are less common than clear and amber glass growlers, but they are still used by some breweries and beverage companies. They offer some protection against UV light, but not as much as amber glass growlers.

Overall, clear glass growlers are expected to hold the largest share of the market, followed by amber glass growlers. The popularity of clear glass growlers can be attributed to their versatility and ability to showcase the color and clarity of the beverage, while amber glass growlers are popular due to their ability to protect hoppy beers and other beverages from UV light. Green glass growlers are expected to hold a smaller share of the market due to their limited use.

Sealing Type Insights

Swing Top: Swing top glass growlers are expected to hold the largest share of the glass growlers market. They offer an airtight seal, are easy to open and close, and provide a unique and distinctive look to the growler.

Screw On: Screw-on glass growlers are also popular in the market due to their simplicity and ease of use. They provide a secure seal and are widely used by many breweries and beverage companies.

Others (Gasket Cap): Glass growlers with gasket caps are less common than swing top and screw-on growlers, but they are still used by some breweries and beverage companies. They provide a tight seal and are often used for specialty beers and other beverages.

Overall, swing top glass growlers are expected to hold the largest share of the market, followed by screw-on glass growlers. The popularity of swing top growlers can be attributed to their unique and distinctive look, ease of use, and airtight seal. Screw-on growlers are popular due to their simplicity and security of the seal. Glass growlers with gasket caps are expected to hold a smaller share of the market due to their limited use.

Capcity Insights

64 Oz: 64 oz glass growlers are expected to hold the largest share of the glass growlers market. They are the most common size used by breweries and beverage companies and are popular among consumers due to their moderate size and easy portability.

32 Oz: 32 oz glass growlers are also popular in the market, especially for consumers who want to sample a variety of beers or other beverages without committing to a larger size.

128 Oz: 128 oz glass growlers, also known as "growler jugs," are less common than 64 oz and 32 oz growlers, but they are still used by some breweries and beverage companies. They are typically used for sharing among a group of people or for storing larger quantities of beer or other beverages.

Others: Other sizes of glass growlers, such as 16 oz or 96 oz, are also available in the market but hold a smaller share of the overall market.

Overall, 64 oz glass growlers are expected to hold the largest share of the market, followed by 32 oz glass growlers. The popularity of 64 oz growlers can be attributed to their common use by breweries and beverage companies, as well as their moderate size and easy portability. 32 oz growlers are popular among consumers who want to sample a variety of beverages without committing to a larger size. 128 oz growlers and other sizes are expected to hold a smaller share of the market due to their limited use.

Regional Insights

North America: North America is expected to hold the largest share of the glass growlers market, with the United States being the largest contributor to the market in the region. The increasing demand for craft beers and other specialty beverages, along with the growing trend of homebrewing, is driving the growth of the glass growlers market in North America.

Europe: Europe is expected to hold a significant share of the glass growlers market, with countries like Germany, the United Kingdom, and Belgium being the major contributors to the market in the region. The growing popularity of craft beers and other specialty beverages, along with the increasing awareness about sustainability and eco-friendliness, is driving the growth of the glass growlers market in Europe.

Asia-Pacific: Asia-Pacific is expected to be the fastest-growing region in the glass growlers market. The increasing disposable income, changing lifestyles, and growing preference for craft beers and other specialty beverages among the young population are driving the growth of the glass growlers market in the region.

Latin America: Latin America is expected to hold a significant share of the glass growlers market, with Brazil and Mexico being the major contributors to the market in the region. The increasing demand for craft beers and other specialty beverages, along with the growing trend of homebrewing, is driving the growth of the glass growlers market in Latin America.

Middle East & Africa: The Middle East & Africa is expected to hold a relatively smaller share of the glass growlers market. However, the increasing demand for craft beers and other specialty beverages, along with the growing awareness about sustainability and eco-friendliness, is driving the growth of the glass growlers market in the region.

Overall, North America is expected to hold the largest share of the glass growlers market, followed by Europe and Asia-Pacific. The growth of the market in these regions can be attributed to the increasing demand for craft beers and other specialty beverages, changing lifestyles, and growing awareness about sustainability and eco-friendliness.

Competitive Analysis

Some of the major companies operating within the market are Berlin Packaging, LLC, Ardagh Group, Owens-Illinois, Inc., Drink Tanks Corporation, Alpha Packaging, Portland Growlers Company, William Croxsons & Sons Limited, Global Glass Solutions, Orange Vessel Co., GrowlerWerks, Inc., and Boelter Companies, Inc. among others. These players are focusing on product innovation, expansion, and partnerships to strengthen their market position and meet the growing demand for Glass Growlers globally.

Based on Product Type

·         Clear Glass Growlers

·         Amber Glass Growlers

·         Green Glass Growlers

Based on Sealing Type

·         Swing Top

·         Screw On

·         Others (Gasket Cap)

Based on Sales Channel

·         Online sales

·         Supermarket/Hypermarket

·         Independent Stores

·         Breweries

Based on Capacity

·         32 Oz

·         64 Oz

·         128 Oz

·         Others

Why to buy this Report?

The report provides quantitative and qualitative aspect for the market in terms of value and volume, along with supporting market trends, challenges, restraints.

The report provides an in depth analysis from both production and consumption point of view at the regional and country level. Key Factors considered within the report scope are Production capacity by countries/regions, average price, consumption ratio, revenue earned and gross margin.

The report provides competitive analysis of around 30-50 companies operated in the market, these companies are bifurcated into niche players, the leaders and major contenders. The companies are analyzed in terms of following factors such as:

§  Business Model

§  Production Capacity, Revenue, Sales, Gross Margin

§  Key Business Strategy

§  SWOT Analysis

In terms of competitive landscape, the report provides distinctive factors that would help the end user in taking a key decision within the business:

§  Company Share Analysis from 2018-2022

§  Company Analysis by Revenue and Sales

§  Company Production Capacity, Gross Margin

§  Company Share Analysis by Application/End Use

§  Company Share Analysis by Product/Specification

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