Global Content Creation Market Analysis by Component, Deployment Type, Content Format, End Use Industry, Region and segments forecast till 2033
Market Overview
The global content creation market is valued at USD 13,800 million in 2022 and is projected to reach a value of USD 34,160 million in 2033 expanding at a CAGR of 12% over the forecast period of 2023-2033.
Report Scope
Report Attributes | Description |
Market Forecast in 2022 | USD 13,800 million |
Market Forecast in 2033 | USD 34,160 million |
CAGR % 2023-2033 | 12% |
Base Year | 2022 |
Historic Data | 2020-2021 |
Forecast Period | 2023-2033 |
Report USP | Product, end-user industry, company share, company heatmap, company Capacity Technology Product capacity, growth factors and more |
Key Companies | Microsoft, Apple, Adobe Systems, Corel Corporation, Acrolinx GmbH, Aptara, Integra Software Services, MarketMuse, Quark Software, and Trivantis. |
Global Content Creation Market- Description
Digital content creation is one of the hot topic because of COVID-19 pandemic. The viral outbreak has given many marketers the opportunity to construct online marketing strategies. Many companies in the digital content creation market have also lost billions of dollars because of the event cancellations and postponements of trade fairs.
The strategists in the digital content creation market has poured millions of dollars to conduct exhibitions and industry shows that is almost five times more than that is invested in online marketing. Also, with the rise in awareness about the advantages of digital marketing, many companies have now turned towards online marketing to redefine their marketing messages. As the end results of digital marketing are easily measurable, the companies have increasingly relied on online marketing strategies in order to capitalize on the flooding online traffic to gain greater visibility with individuals.
Declining cost of content creation, rise in penetration of internet, expansion of smartphones and tablet user base, and also the rise in adoption of digital marketing tools have driven the market growth over the forecast period. Also, the organizations have been focusing on devising and also implementing digital strategies to attract more potential clients. This has led the content creation tools and services to play an important role in the creation as well as selection of appropriate content to meet the requirements of the businesses. It has also emerged as an essential tool for the B2B communication because of the rising online traffic and proliferation of internet services over the forecast period.
Global Content Creation Market: Key Trends
Rising Investment in Content Creation Tools and Services by Small and Medium Businesses
The major factor that has fueled the market growth is the rising investment in content creation tools and services by small and medium businesses over the forecast period. This has emerged as an essential tool for various B2B communications because of rising online traffic.
Extensive Use of Social Media Acts a Major Restrain to The Market
The major restrain to the market growth over the forecast period is the extensive use of social media platforms, such as, Facebook, LinkedIn, Twitter, Instagram over the forecast period. All these platforms have slowed the functioning on content creation and acts as a major challenge to the market.
Global Content Creation Market: Segmental Analysis
Based On Component:
• Tools
• Services
The services segment has dominated the market growth over the forecast period.
Based On Deployment:
• On-cloud
• On premise
Based On Content Format:
• Textual
• Graphical
• Audio
• Visual
• Others
The textual segment has dominated the market growth over the forecast period. this is because it is more preferred by the customers.
Based On End-Use Industry:
• Hospitality
• Retail
• Media and entertainment
• Automotive
• Travel and Tourism
• Healthcare
• Government
• Others
The Travel and Tourism has dominated the market growth over the forecast period.
Global Content Creation Market: Geographical Analysis
Global content creation market is segmented into 5 major regions, namely, North America, Europe, Asia Pacific, South America, Middle East and Africa. Among these, North America has dominated the market growth over the forecast period. This is because of the large number of B2B communications in the region.
Global Content Creation Market: Recent Developments
· In September 2021, Adobe announced the acquisition of Frame.io, a leading video collaboration platform, for USD 1.275 billion. The move aims to strengthen Adobe's video editing software offerings and improve collaboration among video teams.
· In August 2021, Shutterstock announced the acquisition of PicMonkey, an online graphic design and photo editing platform, for USD 110 million. The acquisition expands Shutterstock's offerings beyond stock photos and video into the creative tools space.
Global Content Creation Market: Key Companies
· Microsoft
· Apple
· Adobe Systems
· Corel Corporation
· Acrolinx GmbH
· Aptara
· Integra Software Services
· MarketMuse
· Quark Software
· Trivantis
· Others
Global Content Creation Market: Regional Scope
North America
· U.S.
· Canada
· Mexico
Europe
· U.K.
· Germany
· France
· Italy
· Spain
· Rest of Europe
Asia Pacific
· China
· India
· Japan
· South Korea
· Australia
· Rest of Asia Pacific
South America
· Brazil
· Argentina
· Rest of South America
Middle East and Africa
· Saudi Arabia
· UAE
· Egypt
· South Africa
· Rest of Middle East and Africa
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