Agricultural E-Commerce Market Size, Industry Analysis By Deployment (On-Cloud And On-Premise), By Platform (Mobile-Based And Desktop Based) & Region - Forecast

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  • : Aug, 2020

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Global Agricultural E-Commerce Market Analysis by Deployment, Platform, Region and segments forecast till 2033

Market Overview

The global Agricultural E-commerce Market is presently valued at USD 30,680 million and is anticipated to amass a valuation of USD 50,630 million in 2033, amplifying at a CAGR of 7.42% over the forecast duration.

Report Scope

Report Attributes


Market Forecast in 2022

USD 30,680 million

Market Forecast in 2033

USD 50,630 million

CAGR % 2023-2033


Base Year


Historic Data


Forecast Period


Report USP

Product, end-user industry, company share, company heatmap, company Capacity Technology Product capacity, growth factors and more

Key Companies

Yihaodian, Amazon, COFCO Group, SF Express, Benlai Holding Group, Natures Basket Limited, Supermarket Grocery Supplies Pvt. Ltd., Grofers India Pvt. LTD., Ninayo, FarmFresh, Alibaba Group, and JD.com Company.

Global Agricultural E-Commerce Market- Description

With rapid digital evolution, there has been a widespread proliferation of e-commerce platforms across the globe. Industries across the globe have increased their focus on selling their goods through online shopping channels. Agricultural e-commerce predominantly refers to the buying and selling of farming goods via online platforms. This has increased the efficiency of agricultural production by establishing a direct communication link between farmers and consumers.

Agricultural e-commerce has provided farmers with the opportunity to bypass intermediaries, thereby increasing their income and reducing product wastage. These are the primary factors augmenting the outlook of this marketplace. Furthermore, rising internet penetration, growing digital literacy among farmers, and an increase in the number of agricultural e-commerce platforms in emerging economies are positively swaying the industry dynamics. Also, surging government investments aimed towards the development of the farming sector, rising demand for food products due to widespread population expansion, and the growing proliferation of smart devices are creating lucrative opportunities for the marketplace to prosper.

Moreover, the outbreak of the COVID-19 pandemic had a positive impact on the industry's growth. Restrictive containment measures like stringent lockdowns led to the closure of markets and other commercial complexes for an indefinite period. But the advent of agricultural e-commerce platforms enabled numerous farmers across the globe to sell their products online. This in turn added massive traction to the progression of this business vertical. However, a lack of cognizance about the existence and benefits offered by e-commerce platforms among farmers is hindering the remuneration scope of this marketplace.

Global Agricultural E-Commerce Market: Key Trends

Increasing Cost Competition Among Players in The Agricultural Sector to Aid Industry Expansion

Competition among players operating in the agricultural sector has surged strongly in the past few years. Offline sales have increased the pressure on the supply chain, cost, and intermediaries within the entire ecosystem. E-commerce is an efficient tool for micro and medium size businesses as it is helping sellers to reduce their transportation costs while providing them with easy access to untapped markets.

Rising Utilization of E-Commerce Platforms by Small Scale Farmers to Augment the Market Outlook

It is increasingly clear that e-commerce has become a new and effective way of aiding smallholders to gain access to the market. E-commerce has enabled these farmers to sell most of their products at a higher price than before because of the elimination of price squeezes from intermediaries and the marketing constraints of information asymmetry. The widespread utilization of e-commerce platforms by small-scale farmers is creating an upward trend for overall market development.

Global Agricultural E-Commerce Market: Segmental Analysis

By Deployment:



The on-cloud segment is expected to register notable gains over 2023-2033 owing to the easy accessibility of cloud-based agricultural e-commerce platforms.

By Platform:


Desktop based

The mobile-based segment is slated to generate significant revenue over the assessment timeframe ascribing to the growing smartphone penetration across the globe.

Global Agricultural E-Commerce Market: Geographical Landscape

North America, the Middle East & Africa, Europe, Asia Pacific, and Latin America are the major regions constituting the geographical ambit of this marketplace. Among these, Asia Pacific is projected to garner a significant revenue share over 2023-2033. This is attributable to the presence of agrarian nations like India and the rising utilization of online channels to sell farming goods.

Global Agricultural E-Commerce Market: Recent Developments

Notably, in July 2018, Indian Farmers Fertilizer Cooperative inked a partnership deal with iMandi with an aim to develop an e-commerce platform for small-scale farmers.

Global Agricultural E-Commerce Market: Key Companies

Yihaodian, Amazon


SF Express

Benlai Holding Group

Natures Basket Limited

Supermarket Grocery Supplies Pvt. Ltd.

Grofers India Pvt. LTD.



Alibaba Group

JD.com Company.

Global Agricultural E-Commerce Market: Regional Scope

North America










Rest of Europe

Asia Pacific




South Korea


Rest of Asia Pacific

South America



Rest of South America

Middle East and Africa

Saudi Arabia



South Africa

Rest of Middle East and Africa

Why to buy this Report?

Market research: The report provides valuable insights into market trends, growth opportunities, and competitive landscapes. By reading a technology report, businesses and investors can gain a better understanding of the market they are operating in or considering entering, and make more informed decisions based on data and analysis.

Competitive analysis: The report reports provide detailed information on competitors' strengths, weaknesses, and strategies, which can help businesses identify potential threats and opportunities in the market.

Innovation: The report provides insights into emerging technologies and trends, which can help businesses stay up-to-date with the latest developments and make informed decisions about where to invest their resources.

Due diligence: The report can be used by investors and acquirers as part of their due diligence process when considering investing in or acquiring a technology company. These reports can provide valuable information on the company's financials, technology, market position, and other key factors.

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