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Facial Tissue Paper Market Size, Industry Analysis Report By Product Type (Regular, Anti-Viral, and Recyclable), By Packaging Type (Box Packaging and Pocket Packaging), By Use Case (Residential and Commercial), By Distribution Channel (Wholesalers/distributors, Hypermarkets/supermarkets, Online Stores, Independent Mall Stores, Drug Stores) & Region – Forecasts By 2030

  • PUBLISHED ON
  • 1970-01-01
  • NO OF PAGES
  • 213
  • CATEGORY
  • Retails & Consumer
Market - Overview

The global facial tissue paper market is expected to accumulate a valuation of USD 4.41 billion by 2030 from USD 3.28 billion in 2022. Due to various growth inducing factors, the business sphere is expected to amplify at a CAGR of 3% over 2022-2030.

Growing cognizance about the importance of personal hygiene, changing lifestyle trends of the masses, and rising R&D investments in the field are primarily augmenting the outlook of this marketplace.

Also, increasing pollution levels across the globe, escalating demand for makeup removal wipes, and surging appearance consciousness of the masses are creating lucrative opportunities for the business sphere to prosper.

Furthermore, rising focus of industry players to develop highly effective and innovative products in the field is adding momentum to the progression of this industry vertical.

Besides, growing prevalence of infectious ailments like cold and flu is escalating the demand for facial tissue papers across the globe.

On the contrary, volatility in the prices of raw materials is hindering the remuneration scope of this market vertical.

Facial Tissue Paper Market - Description

Facial tissue papers are a type of absorbent, portable, and soft disposable papers that are suitable for use on the face. They are predominantly utilized to wipe off sweat or makeup from the face. These tissues are available in both dry and wet form. Wet facial tissue papers, also known as wipes have a soft surface induced with distilled water which leaves the face hydrated and dirt free. Most of the facial tissue papers are chemical free and affordable in nature.

Facial Tissue Paper Market - Key Trends

Elevating demand for eco-friendly facial tissue papers to aiding industry expansion

There has been an escalating demand for sustainable facial tissue papers across the globe. This is turn is pushing manufacturers to produce facial tissues from paper pulp which are biodegradable in nature, hence can be broken down by microorganisms. Moreover, these papers are also recyclable in nature and therefore do not contribute soil or water pollution. This in turn is positively influencing the dynamics of this marketplace.

Growing focus of individuals on personal hygiene is fueling market growth
Individuals across the globe have increased the emphasis onto maintaining proper personal hygiene. This is powered by the surging pollution levels, growing perverseness of infectious diseases along with changing lifestyle trends. The shifting inclination towards lavish or luxurious living standards is further creating the demand for exclusive facial tissue papers worldwide.

Facial Tissue Paper Market - Segmental Assessment

By Product Type
• Regular
• Anti-Viral
• Recyclable

The recyclable segment is poised to amass notable gains over the stipulated timeline owing to the increasing environmental cognizance of the masses.

By Packaging Type
• Box Packaging
• Pocket Packaging

By Use Case
• Residential
• Commercial

The commercial segment is slated to generate substantial returns by 2030 due to the rising utilization of facial tissue papers across hotels, flights, restaurants, and cafes, among others.

By Distribution Channel
• Wholesalers/distributors
• Hypermarkets/supermarkets
• Online Stores
• Independent Mall Stores
• Drug Stores
• Others

The online stores segment is anticipated to grow considerably over the analysis timeline ascribing to the rising internet proliferation across the globe.

Facial Tissue Paper Market - Geographical Landscape

The major regions constituting the geographical gamut of this business sphere are North America, Middle East & Africa, Europe, Asia Pacific, and Latin America. Among these, Asia Pacific is projected to capture a substantial revenue share of 2022-2030. This is attributable to the rising per capita income of the masses, escalating demand for these tissues in the aviation and hospitality sectors along with the abundant availability of cheap labor and raw materials in the region.

Facial Tissue Paper Market - Competitive Hierarchy

The prominent players characterizing the competitive terrain of this marketplace are Procter & Gamble, Johnson & Johnson Private Limited, Unilever, KCWW, Svenska Cellulosa Aktiebolaget SCA (publ), Asia Pulp & Paper (APP) Sinar Mas, Hengan International Group Company Ltd, Vinda International Holdings Limited, SOFIDEL, Georgia-Pacific, WEPA Hygieneprodukte GmbH, METSÄ TISSUE. KP Tissue Inc., Cascades Inc., Industrie Cartarie Tronchetti S.p.A, Clearwater Paper Corporation, Empresas CMPC S.A., and Jukebox.

Key Segments Reported-

• By Product Type (Regular, Anti-Viral, and Recyclable)
• By Packaging Type (Box Packaging and Pocket Packaging)
• By Use Case (Residential and Commercial)
• By Distribution Channel (Wholesalers/distributors, Hypermarkets/supermarkets, Online Stores, Independent Mall Stores, Drug Stores, and Others)

Major Regions and Countries Covered-

• North America (U.S., Canada, and Mexico)
• South America (Brazil, Argentina, and Colombia)
• Europe (Germany, U.K., France, Italy, Spain, and Russia)
• Middle East & Africa (UAE, Saudi Arabia, Egypt, and South Africa)
• Asia Pacific (China, Japan, India, Australia, South Korea, and ASEAN)



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Case Study- Automotive Sector

One of the key manufacturers of automotive had plans to invest in electric utility vehicles. The electric cars and associated markets being a of evolving nature, the automotive client approached We Market Research for a detailed insight on the market forecasts. The client specifically asked for competitive analysis, regulatory framework, regional prospects studied under the influence of drivers, challenges, opportunities, and pricing in terms of revenue and sales (million units).

Solution

The overall study was executed in three stages, intending to help the client meet its objective of precisely understanding the entire market before deciding on an investment. At first, secondary research was conducted considering political, economic, social, and technological parameters to get a gist of the various aspects of the market. This stage of the study concluded with the derivation of drivers, opportunities, and challenges. It also laid substantial emphasis on understanding and collecting data not only on a global scale but also on the regional and country levels. Data Extraction through Primary Research

The second stage involved primary research in which several market players and automotive parts suppliers were contacted to study their viewpoint concerning the development of their market and production capacity, clientele, and product line. This stage concluded in a brief understanding of the competitive ecosystem and also glanced through the strategies and pricing of the companies profiled.

Market Estimates and Forecast

In the final stage of the study, market forecasts for the electric utility were derived using multiple market engineering approaches. This data helped the client to get an overview of the market and accelerate the process of investment.

Case Study- ICT Sector

Business process outsourcing, being one of the lucrative markets from both supply- and demand- side, has appealed to various companies. One of the prominent corporations based out of Japan approached us with their requirements regarding the scope of the procurement outsourcing market for around 50 countries. Additionally, the client also sought key players operating in the market and their revenue breakdown in terms of region and application.


Business Solution

An exhaustive market study was conducted based on primary and secondary research that involved factors such as labor costs in various countries, skilled and technical labors, manufacturing scenario, and their respective contributions in the global GDP. A comparative study of the market was conducted from both supply- and demand side, with the supply-side comprising of notable companies, such as GEP, Accenture, and others, that provide these services. On the other hand, large manufacturing companies from them demand-side were considered that opt for these services.


Conclusion

The report aided the client in understanding the market trends, including country-level business scenarios, consumer behavior, and trends in 50 countries. The report also provided financial insights of crucial players and detailed market estimations and forecasts till 2033.


Frequently Asked Questions

What is the market size and growth projections?

The global facial tissue paper market is expected to accumulate a valuation of USD 4.41 billion by 2030 from USD 3.28 billion in 2022. Due to various growth inducing factors, the business sphere is expected to amplify at a CAGR of 3% over 2022-2030.

What are the drivers shaping various markets?

Elevating demand for eco-friendly facial tissue papers to aiding industry expansion: -There has been an escalating demand for sustainable facial tissue papers across the globe. This is turn is pushing manufacturers to produce facial tissues from paper pulp which are biodegradable in nature, hence can be broken down by microorganisms

Who are the key competitors of market Players?

Some of the major players operating within the market are Procter & Gamble, Johnson & Johnson Private Limited, Unilever, KCWW, Svenska Cellulosa Aktiebolaget SCA (publ), Asia Pulp & Paper (APP) Sinar Mas, Hengan International Group Company Ltd, Vinda International Holdings Limited, SOFIDEL, Georgia-Pacific, WEPA Hygieneprodukte GmbH, METSÄ TISSUE. KP Tissue Inc., Cascades Inc., Industrie Cartarie Tronchetti S.p.A, Clearwater Paper Corporation, Empresas CMPC S.A., and Jukebox.

What are the top performing segments, and countries / regions of each of the markets?

The major regions constituting the geographical gamut of this business sphere are North America, Middle East & Africa, Europe, Asia Pacific, and Latin America. Among these, Asia Pacific is projected to capture a substantial revenue share of 2022-2030. This is attributable to the rising per capita income of the masses, escalating demand for these tissues in the aviation and hospitality sectors along with the abundant availability of cheap labor and raw materials in the region.

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